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Complete Idiot's Guide to Direct Marketing (Paperback)

~ (Author) "Every day we're bombarded by advertising messages..." (more)
Key Phrases: direct response formats, writing copy that sells, reply element, Marketing Tip, The Least You Need, Insider's Buzzwords (more...)

5.0 out of 5 stars See all reviews (6 customer reviews)

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Product Details

Paperback: 1 pages
Publisher: Alpha (2001)
ISBN-10: 0028642104
ISBN-13: 978-0028642109
Product Dimensions: 9.1 x 7.4 x 0.9 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #610,834 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
Every day we're bombarded by advertising messages. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct response formats, writing copy that sells, reply element, postcard decks, prospecting database, direct marketing results, direct mail formats, other direct marketers, double postcard, direct mail package, lifetime customer value, surprising secrets, copy platform, soft offer, negative offer, cost per inquiry, buck slip, transit advertising, business reply card, direct marketing campaign, short copy, information marketers, direct marketing methods, insert programs, rented list

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Marketing Tip, The Least You Need, Insider's Buzzwords, United States, Madison Avenue, New York, Yellow Pages, Black Magic Ring, Success Story, American Express, Getting Started, Oracle Magazine, Michael Jones, Business Week, Home Shopping Network, Conference Copier, Joe Karbo, Make Your Buyers, Offer They Can't Refuse, Royal Printing, Victoria's Secret, Black Opal, Catalog Production Specialist, Crick Collections

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Books on Related Topics | Concordance | Text Stats

Books on Related Topics (learn more)

Advertising and Promotion by George E. Belch

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Successful Direct Marketing Methods, Seventh Edition by Bob Stone

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Business-to-Business Direct Marketing by Robert W. Bly

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Direct Marketing by Edward L. Nash

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What Do Customers Ultimately Buy After Viewing This Item?

	77% buy the item featured on this page: Complete Idiot's Guide to Direct Marketing 5.0 out of 5 stars (6)
	8% buy The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work 4.1 out of 5 stars (7) $11.73
	6% buy The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells 4.6 out of 5 stars (61) $12.24
	5% buy Successful Direct Marketing Methods 3.2 out of 5 stars (4) $37.77

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Customer Reviews

6 Reviews

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5.0 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars The Complete Idiot's Guide To Direct Marketing, July 20, 2002

By	Dan McComas (Vienna, VA USA) - See all my reviews

Bob Bly has hit the cover off the ball again! This book is a no-nonsense, roll-up-your-sleeves, hold-your-hand-from A-Z look at how to make more money selling your products or services via Direct Marketing. There are many "how to" books out there that tell us what to do, but not HOW TO DO IT! This is not one of them. You will quickly learn "insider" tools and techniques that bring home the bacon no matter what you're selling. I have highly recommended Bob Bly's nuts and bolts books to my business clients for years and this one is no exception. In fact, it's a no-brainer investment. Go ahead, click the "Add To My Cart" button now -- and start swinging for the fences!

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10 of 11 people found the following review helpful:

5.0 out of 5 stars The Complete Idiot's Guide to Direct Marketing, January 1, 2002

By	Roscoe Barnes III (Baltimore, Maryland United States) - See all my reviews

Make no mistake! This is the one book that can help ANYONE -- even an idiot -- become a success in direct marketing. Bob Bly has always been (and remains) an excellent teacher and writer. But in this guide, he goes the extra mile to make the subject even plainer.In addition to his easy-to-follow language, he uses graphics, engaging illustrations and colorful anecdotes and statistics to explain ALL aspects of direct marketing. Special attention is given to writing copy for both commercial and non-profit ventures. The guide is loaded with great examples from Bly's own work. This shows that being the master he is, he leads by example. As is typical of most of his 50-plus books, this guide gives you pages and pages of helpful resources. Besides all of its insightful instructional qualities, the books is simply FUN to read. Its format makes it perfect as a quick-reference guide to keep on your desk.In short, Bly holds nothing back. He spills his guts and tells you EVERYTHING you need to know to launch and perfect a direct marketing campaign.I recommend this book to students, writers, sales reps, marketing executives, teachers, fundraisers, artists, PR people, business managers and anyone with an interest in selling a product or service through direct marketing.

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8 of 9 people found the following review helpful:

5.0 out of 5 stars Useful and Well-Written!, May 13, 2002

By	jeff kuzmich (New York) - See all my reviews

Robert Bly does it again in this excellent, easy-to-read book. I read it over one weekend and couldn't put it down. The language is simple, direct and honest. Examples are practical and compelling. For me, it was especially helpful because I have been engaged in Internet marketing for years and thinking about diversifying into direct marketing (DM). Well, after reading the book I realized that I have successfully executed a number of direct marketing campaigns, using the Web as a direct response tool. Additionally, he gave me new ideas to put to use and the confidence to break into new forms of the discipline. Whether or not you want to get into DM, or are a seasoned veteran, I recommend this book to broaden your knowledge base. It will certainly help you design and execute more creative and profitable campaigns, and improve your marketability in the profession.

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Most Recent Customer Reviews

5.0 out of 5 stars Direct Marketing Powerful But Often Underused By Many Businesses
This is a fantastic book to any business person who wants to improve their bottom line and make their advertising and marketing more measureable and accountable. Read more

Published on July 28, 2005 by David Coyne

5.0 out of 5 stars Great introduction and reference!
I thought this was a good reference guide that outlines the basics of direct mail as well as defines a lot of the buzzwords I was always hearing. Read more

Published on January 17, 2005 by Alleyson

5.0 out of 5 stars Stop searching! You've found the right DM resource
Whether you are new to DM or a 10 year veteran, Bob Bly's Complete Idiot's Guide to DM is the right resource for you. Read more

Published on July 8, 2002 by Marc Russman

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