Quantity:

Express Checkout with PayPhrase

What's this? | Create PayPhrase

More Buying Choices

50 used & new from $0.25

Have one to sell? Sell yours here

Share with Friends

Logos Redesigned: How 200 Companies Successfully Changed Their Image

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Logos Redesigned: How 200 Companies Successfully Changed Their Image (Hardcover)

~ David E. Carter (Author)

4.0 out of 5 stars See all reviews (2 customer reviews)

List Price:	$35.00
Price:	$26.60 & this item ships for FREE with Super Saver Shipping. Details
You Save:	$8.40 (24%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Monday, November 16? Choose One-Day Shipping at checkout. Details

17 new from $2.12 33 used from $0.25

Formats		Amazon Price	New from	Used from
Hardcover $26.60 In Stock. Published June 30, 2005	Hardcover, June 30, 2005	$26.60	$2.12	$0.25
	See # more hardcovers
	Show fewer hardcovers

Frequently Bought Together

Customers Who Bought This Item Also Bought

The Big Book of New Design Ideas

by David E. Carter

3.8 out of 5 stars (4) $23.10

American Corporate Identity 2008

by David E. Carter

4.7 out of 5 stars (3) $35.49

The Big Book of Logos

by David E. Carter

3.6 out of 5 stars (10) $35.00

Logo, Font & Lettering Bible

by Leslie Cabarga

4.7 out of 5 stars (43) $21.77

LogoLounge 2 (mini): 2,000 International Identities by Leading Designers (v. 2)

by Catharine M. Fishel

4.8 out of 5 stars (9) $14.99

› Explore similar items

Editorial Reviews

Product Description

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Product Details

Hardcover: 192 pages
Publisher: Collins Design (July 5, 2005)
Language: English
ISBN-10: 0060748052
ISBN-13: 978-0060748050
Product Dimensions: 10.1 x 8.3 x 1 inches
Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #1,256,599 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

What Do Customers Ultimately Buy After Viewing This Item?

	92% buy the item featured on this page: Logos Redesigned: How 200 Companies Successfully Changed Their Image 4.0 out of 5 stars (2) $26.60
	8% buy The Secret Life of Logos: Behind the Design of 80 Great Logos 4.0 out of 5 stars (9) $19.79

Explore similar items

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

2 Reviews

5 star:		(0)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

4.0 out of 5 stars GOOD SOURCE, GOOD DESIGNS!, January 19, 2007

By	Kenneth Trevino - See all my reviews (REAL NAME)

This book is a very interesting collection of before-after logo design cases. Each case is explained by its designers, and it presents examples of outsatnding logo designs from several countries. I find it very useful as a teaching tool, and to show clients what a good design cand do for their image.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

4.0 out of 5 stars An excellent resource, September 8, 2005

By	Jeff Fisher "Engineer of Creative Identity" (Portland OR USA) - See all my reviews (REAL NAME)

David E. Carter's recently released book, from Harper Design International, features great examples of "before and after" identities for 200 companies including professional sports organizations, major corporations, products, restaurants, educational institutions and "mom and pop" businesses. The designs presented include logo recreations from numerous design firms, including Hornall Anderson Design Works, Rickabaugh Graphics, Sayles Graphic Design, Alexander Isley, Inc., Dotzero Design, yours truly and many others. Each identity representation is accompanied by a brief explanation, written by the designers themselves, adding to the reader's understanding of the visually displayed transition from old to new logo. If the book has any shortcoming, it is that the reader is left wanting even more information about the projects presented - or additional concept visuals of the process of getting from previous to current identity. Still, the volume is an excellent resource for any identity designer who may need a creative "jumpstart" in taking on the overhaul of a client's current logo. - Jeff Fisher, "Logo Notions" column, CreativeLatitude.com

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }