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The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur
 
 
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The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur (Paperback)

~ Stephen Harper (Author) "The United States is characterized as a land of opportunity..." (more)
Key Phrases: standard markup approach, physical distribution strategy, grand opening advertising, United States, Yellow Pages, Small Business Administration (more...)
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The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur + The Complete Idiot's Guide to Starting Your Own Business, 5th Edition + Small Business For Dummies (For Dummies (Business & Personal Finance))
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Editorial Reviews

From Library Journal

In this guide Harper, head of his own management consulting firm, discusses the aspects of becoming an entrepreneur practically and realistically. He covers choosing the type of business; writing the business plan; advertising; financing; and franchising. Included also is the Entrepreneurial Qualities Self-Test designed to measure potential skills. Harper also cites and describes additional sources of information such as the U.S. Industrial Outlook , published annually by USGPO, and Wilson's Business Periodicals Index . Along with Lyle Maul and Dianne Mayfield's Entrepreneur's Road Map ( LJ 9/1/89) and Sharon Kahn and Philip Lieff's 101 Best Businesses To Start ( LJ 7/88), this book will provide a good "first step" for would-be entrepreneurs. Recommended to public libraries.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


Product Description

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.
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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 2 edition (June 13, 2003)
  • Language: English
  • ISBN-10: 0071410120
  • ISBN-13: 978-0071410120
  • Product Dimensions: 8.9 x 5.9 x 0.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #177,499 in Books (See Bestsellers in Books)

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More About the Author

Stephen C. Harper
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
The United States is characterized as a land of opportunity. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
standard markup approach, physical distribution strategy, grand opening advertising, competitive matrix, emerging ventures, financial worthiness, initial capital requirement, franchise units, prospective franchisee, initial franchise fee, keting mix, projected income statements, business from scratch
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Yellow Pages, Small Business Administration, Anthony Martino, Jeff Bezos, Ray Kroc, Federal Express, Howard Schultz, New York, Perry Mendel, Annual Statement Studies, Assets Cash, John Smith, Receipts Sales, Ruff Rider, Survey of Buying Power
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4.0 out of 5 stars (8 customer reviews)
 
 
 
 
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35 of 37 people found the following review helpful:
3.0 out of 5 stars Very good, February 13, 2002
By Phuong (Canada) - See all my reviews
This review is from: The McGraw-Hill Guide to Starting Your Own Business: A Step-by-Step Blueprint for the First Time Entrepreneur (Paperback)
This is the best book on starting business that I've come across. A lot of practical tips on various strategies (marketing, pricing, promoting etc.). However, it is probably more about running a new business rather than steps in opening one. Worth reading thus.
Phuong , MA in Economics student @ U of Toronto.
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23 of 26 people found the following review helpful:
4.0 out of 5 stars Pretty good intro to starting a business, December 26, 2005
By Michael Spitzer (New York City) - See all my reviews
(REAL NAME)   
This book is a good summary of the more technical aspects of starting a business. It doesn't dig into economics or financial issues too deeply so just reading this book isn't going to make you an expert. But, I think the general steps to starting a business are laid-out pretty well and that this book has a lot of value for someone looking for direction. One thing I would have liked to see in this book was a concise summary of all the steps involved so that when it is time to refer back to this book after reading it, you're not digging through the details and examples.
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3 of 4 people found the following review helpful:
3.0 out of 5 stars The Mcgraw & Hill guide to Starting your own business, December 31, 2007
By Sheena Matos (Kissimmee FL) - See all my reviews
(REAL NAME)   
I feel this book has alot of good information, but for me some things were hard to understand. It has given me new views and I do think this is a great book if you already know alot about business. For me I am clueless so I think I need a more direct guide.
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Most Recent Customer Reviews

4.0 out of 5 stars An eye opening experiance
This book is right for the person with the mindset of starting a business. If you have an idea of starting a business, before you do anything else read this book. Read more
Published 17 months ago by cblaze

5.0 out of 5 stars Excellent guide to start your own business
It is a complete guide to start your own business, specially when you are first time. It covers all the steps in the process from finding out what kind of business to complete a... Read more
Published on January 10, 2007 by Angel Alfonso Meneses Alamo

5.0 out of 5 stars A Must-Read for the New Entrepreneur
This book is a great starting point for the first-time entrepreneur; it is informative and motivating for one who has toyed with the idea of starting a business, but lacks the... Read more
Published on November 19, 2006 by Rebecca Kahikina

3.0 out of 5 stars So far it has been very informational.
I have not read the whole book yet but from what I have read it has been very informational. There are a lot of good tips and things that I had not even thought about. Read more
Published on September 11, 2005 by Michelle V. Castro

5.0 out of 5 stars Eye Opening!
I would highly recommend picking up this book to anyone contemplating opening a small business or maybe struggling with an existing one. Read more
Published on November 20, 2002 by Charlie Cooper

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