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The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! (Paperback)

by Gary Keller (Author), Dave Jenks (Contributor), Jay Papasan (Contributor), Gary Keller (Author), Dave Jenks (Author), Jay Papasan (Author) "Several years ago at a real estate sales seminar, I had an interesting conversation with another real estate agent..." (more)
Key Phrases: gross commission, operating expenses, listing income, The Millionaire Real Estate Agent, Economic Model, Big Goals (more...)

4.5 out of 5 stars See all reviews (111 customer reviews)

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Editorial Reviews

Review
"Keller presents the million-dollar benchmark as a symbol of excellence, rather than a monument to materialism." -- Chris Leporni, Realtor Magazine

"The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and your life." -- Mark Victor Hansen, Co-creator #1 New York Times best-selling series Chicken Soup for the Soul(R) and Co-author, The One Minute Millionaire

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." -- Robert T. Kiyosaki, New York Times best-selling author of Rich Dad, Poor Dad --This text refers to an out of print or unavailable edition of this title.

Product Description
Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In The Millionaire Real Estate Agent these models are revealed and explained. This book represents the culmination of decades of real estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S.

In this revolutionary handbook youll learn:

* Three key concepts that drive mega-agent production.
* Essential economic, budgetary, organizational, and lead generation models that are the foundations of any high-achievers business.
* The distinguishing characteristic of Millionaire Real Estate Agents--the way they think!
* How you can get on the real estate career path to Earn a Million, Net a Million, and then Receive a Million dollars in annual income.

The Millionaire Real Estate Agent is not about quick fixes. It is about the innovative application of proven business techniques to the real estate industry. Isnt it about time you put your career on the path to becoming a Millionaire Real Estate Agent?

See all Editorial Reviews

Product Details

Paperback: 368 pages
Publisher: McGraw-Hill; 1 edition (February 11, 2004)
Language: English
ISBN-10: 0071444041
ISBN-13: 978-0071444040
Product Dimensions: 9.1 x 7 x 0.9 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (111 customer reviews)

Amazon.com Sales Rank: #7,459 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#18 in Books > Business & Investing > Real Estate
#82 in Books > Professional & Technical > Accounting & Finance > Industries & Professions

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Several years ago at a real estate sales seminar, I had an interesting conversation with another real estate agent. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
gross commission, operating expenses, listing income, security analysis, seller appointments, real estate sales success, real estate sales business, listing coordinator, buyer specialists, gross commission income, listing specialist, buyer appointments, seller listings, listing appointments, buyer listings, seller specialist, people leverage, big models, goal categories, people accountability, passive income, hiring talent

Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Millionaire Real Estate Agent, Economic Model, Big Goals, Haven't Met, Green Light, Red Light, Lead-Generation Model, Putting It All Together, Big Habits, Budget Model, Organizational Model, Myth Understandings, Cost of Sales, Think Progress, Conversion Rate, Mount Everest, Think Action, Met Group, Seller Listings Taken, Lead Generating, Target Group, Big Bear Lake, Think Without Fear, San Diego, Ozone Park

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 17 books:

Real Estate (Roadmap Law Course Outlines) by Robin Paul Malloy in Front Matter, and page 170
The Big Why: A Novel by Michael Winter on page 86, and page 87
Cast Away: The Shooting Script (Newmarket Shooting Script Series) by William Broyles on page 83
Unlimited Power: The New Science of Personal Achievement by Anthony Robbins on page 35
Acres of Diamonds by R. H. Conwell in Front Matter

See all 17 books this book cites

3 books cite this book:

Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard on page 8, page 239, and Back Matter
The New Gold Rush: Real Estate (Capitalist) by Mark P. Mac Kenzie on page 31
Your Successful Real Estate Career by Kenneth W. Edwards on page 215

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	5% buy SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate) 4.7 out of 5 stars (48) $14.93
	4% buy Success as a Real Estate Agent For Dummies (For Dummies (Business & Personal Finance)) 4.8 out of 5 stars (32) $14.95
	3% buy How to Become a Million Dollar Real Estate Agent in Your First Year: What Smart Agents Need to Know Explained Simply 4.9 out of 5 stars (11) $16.47

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Customer Reviews

111 Reviews

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3 star:		(5)
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4.5 out of 5 stars (111 customer reviews)

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Most Helpful Customer Reviews

345 of 353 people found the following review helpful:

5.0 out of 5 stars Made My First Year In Real Estate a Huge Success!, July 15, 2004

By	Cheryl Sellers Johnson "www.SellersTeam.com" (Rockville, MD United States) - See all my reviews (REAL NAME)

This review is from: Millionaire Real Estate Agent: It's Not About the Money (Paperback)

I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis).

I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book definitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year.

This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me?

So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful.

This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful).

The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group.

Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. By my 3rd year in real estate, I had already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My manager with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads!)

Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models.

If you are serious about approaching real estate as a business, you must read this book.

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158 of 164 people found the following review helpful:

5.0 out of 5 stars The Real Deal, Can't Recommend Highly Enough, July 16, 2003

By	J. Charles Hansen (San Jose, CA) - See all my reviews (REAL NAME)

This review is from: Millionaire Real Estate Agent: It's Not About the Money (Paperback)

After reading this book three times through I'm struck with one overriding sense, "OK, this guy gets it". Can one book successfully sum up what's needed for a successful real estate career.....yes.

I've been a real estate broker for 11 years and I've been to and heard just about every major "real estate trainer" out there: Wickman, Buffini, Stumpf, Kennedy, Ferry, Knox, Droz, DeLuca, etc. What they all offer are specifics of how they were successful realtors in their time. Which is really helpful, but what sets this book apart is that Keller looks at the challenge of treating your real estate sales career like a business. There is real wisdom here, not just about having a "successful" real estate career, but life balance, and personal fulfillment through our real estate business.

I know a number of other agents who have read this book and one thing I've heard a few times is "I wish something like this was around when I got into the business", which are exactly my thoughts. Keller has kind of a tough love approach to spelling out exactly what is involved in true mastery as a realtor producing at a very high level. Another thing I find interesting is that this book could be about any industry, any career. The disciplines and business concepts he describes are universal.

Keller starts with the open questions of essentially "what would it take for an agent to succeed at a really high level, and let's use a million dollars as a kind of random goal." He then builds with 1) finding the motivation within to climb this mountain, 2) How to earn a million, 3) how to net a million, 4) how to receive a million in passive income (a true business owner), and finally 5) how to put it all together with the key of focus driving your business.

Keller has a direct common sense outlook and writing style which I found refreshing.

This book applies to the new agent as well as a realtor who is already producing at a high level.

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25 of 28 people found the following review helpful:

5.0 out of 5 stars Excellent, Applicable, Readable, January 19, 2004

By	kdave21 "kdave21" (iowa) - See all my reviews

This review is from: Millionaire Real Estate Agent: It's Not About the Money (Paperback)

Ill keep this short cause I see my opinion is shared by many other reviewers, but I found this book to be both inspiring and applicable, and much better than other real estate books Ive read, whether you are a seasoned realtor or a rookie. Heres why:
1. Unlike other real estate books Ive read, its not full of fly by night "creative" ideas that may or may not work. Ive read several books that want to spend all there time talking about everything from FSBO's to borderline deceptive approaches. This book gives you more of ground up approach and encourages the reader to discover his own techniques for producing listings.
2. Most real estate books Ive read are either too broad, or too specific. This book blends the two nicely, giving solid principles to form your practices on, and good ideas to sharpen your techniques, suggesting PRACTICAL ways of determining which methods work for you. Furthermore, it is NOT based SOLELY on what worked for the author, the information is based on empirical data gathered from the most successful realtors in the country. Very scientific approach.
3. This book goes beyond how to close the deal with John Customer and talks about how to build a business from the ground up, and what to do on the way there.
4. Finally, it gives dozens of histories of successful realtors which are fun and interesting to read.

I highly recommend this book to anyone in the real estate sales field. Good read, inspiring, interesting, and practical.

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Most Recent Customer Reviews

4.0 out of 5 stars GO GETTER
Fantastic book and easy to read. It is chock full of good "commonsensical information" that one can and should use to further their respective career. Great Book!!

Published 9 days ago by American Express

4.0 out of 5 stars Beginning Agents Read this Book! Actually All Agents Should Read This Book...
If you are just starting out in real estate, invest the money on this book. While its not a 'step one, step two, step three" type of book, it does lay out clearly how top agents... Read more

Published 1 month ago by Darcy Truppo

4.0 out of 5 stars Millionaire Real Estate Agent
I have been in Commercial Real Estate Sales for 35 years. This book is great for a beginner or reminding and picking up pointers for an experianced agent as well... Read more

Published 2 months ago by Rita Cook

5.0 out of 5 stars The Profiles of Millionaire Agents are priceless
Gary Keller's book is well organized and includes a lot of information. Most of the concepts about how to be a successful agent are not rocket science, but put in a cohesive... Read more

Published 2 months ago by Barry Arthur

5.0 out of 5 stars millionaire real estate agent
I bought it used in perfect condition. If you are in real estate this is the book you must have for today's market. J Hall/TN

Published 2 months ago by Joy Noble-hall

3.0 out of 5 stars A BUST FOR ME
Maybe it's because I've been in the real estate business for many years, but I frankly didn't find this book of any value to me. Read more

Published 2 months ago by William S. Cherry

5.0 out of 5 stars This is one of the best books for the new Real Estate agent.
Because of the book I have become associated with Keller Williams Realty the company started by the author of this book. Read more

Published 5 months ago by James R. Newhoff

5.0 out of 5 stars Keys to entrepreneural success
Excellent presentation on the keys to succeeding in business. This is the best & most complete business primer in my library. I'm on my second read. Read more

Published 6 months ago by Iris Rojas

5.0 out of 5 stars Simply a great read
This book shows what some study of top realtors can tell us. It's a great read and packed with information.

Published 7 months ago by Theresa Lynn

4.0 out of 5 stars Great Overall Look at the Industry
Gary Keller's book is a great introduction to the industry. It is helpful, not only from an agent's perspecitve, but also from a consumer one as well. Read more

Published 9 months ago by Jim Goffred

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