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Editorial Reviews

Product Description

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.

From the Author

Our goal with this book was to provide businesses of any size with a roadmap to guide them through the eBay process. We wrote this book with the businessperson in mind, not the entrepreneur, retiree, or stay-at-home parent. This is a soup to nuts solution book that should make you think, plan, and achieve success online! If you've always wondered what eBay can do for you, check out this book!

We started with the perspective of how a business can add eBay to their sales arsenal. We thought about ways and product lines that could best fit the trading platform. We then talk about research, your other sales channels, and give you the tools to try it out and build on that initial test.

From there, we talk about methods to integrate these new sales back into the company, and offer suggestions to reduce the headaches and extra data entry. We wrap up by offering methods to increase your future revenue and become a global powerhouse in your perspective area.

Don’t wait any longer, GROW your business, expand without heavy startup costs! Improve that bottom line, get better returns on your older, refurbished or recycled goods, and add sales potential!

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Product Details

Paperback: 384 pages
Publisher: McGraw-Hill Osborne Media; 1 edition (December 22, 2004)
Language: English
ISBN-10: 0072257113
ISBN-13: 978-0072257113
Product Dimensions: 9.1 x 7.4 x 0.9 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon.com Sales Rank: #796,882 in Books (See Bestsellers in Books)

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More About the Authors

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Michael Bellomo

Janelle Elms

Joel Elad

What Do Customers Ultimately Buy After Viewing This Item?

	53% buy the item featured on this page: eBay Your Business 5.0 out of 5 stars (3)
	15% buy eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days 4.6 out of 5 stars (24) $17.05
	12% buy The 7 Essential Steps to Successful eBay Marketing 4.8 out of 5 stars (14) $17.05
	11% buy Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) 4.0 out of 5 stars (5) $19.79

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12 of 13 people found the following review helpful:

5.0 out of 5 stars Grab this, and the Powerseller Secrets, March 30, 2005

By	Dave Whitney "Dave" (Chicago, IL) - See all my reviews

My 2 fav guides to eBay business sales are this book and the Powerseller Secrets. This one is best for transitioning your business from 'brick to click'. Ive seen some eBay guides which are too simple, they're oriented for the folks who are cleaning out their attics and this isn't one of them.

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13 of 15 people found the following review helpful:

5.0 out of 5 stars Good Blueprint for Success, March 15, 2005

By	D. Salazar (Fort Lauderdale, FL USA) - See all my reviews

This book is very hands-on and covers all the aspects of selling on eBay if you're a business as opposed to a hobbyist. The 'launch, test, and refine' model is key along with the tips on researching other sellers and their pricing strategies. This book plus another title like Unleashing the Power of eBay gives a good jump on the competition.

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5.0 out of 5 stars Best Online Business Marketing Advice, November 16, 2007

By	Mary Kurek "Author, Who's Hiding in Your Addr... (NC) - See all my reviews (REAL NAME)

I've read several pieces by Janelle Elms and have had the good fortune to meet her "virtually" through an interview she did with me for her Online Success Institute. I'm proud to own this work by one of the most respected experts on the subject out there. Janelle is a brilliant business woman who writes regularly for Entrepreneur Magazine and is called upon by the likes of CNN for her expertise. I have had several misconceptions about eBay in the past, but thanks to Janelle, I've been turned around. The bottom line is that you cannot afford not to take your business to eBay. I've been inspired to eBay my own business and I believe you will be inspired to do the same. Read, glean, and make notes.

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