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Framework for Marketing Management, A (2nd Edition)
 
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Framework for Marketing Management, A (2nd Edition) (Paperback)

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4.1 out of 5 stars  See all reviews (8 customer reviews)
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Framework for Marketing Management, A (4th Edition) Framework for Marketing Management, A (4th Edition) 4.1 out of 5 stars (8)
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Editorial Reviews

Product Description

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.


From the Back Cover

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.
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Product Details

  • Paperback: 363 pages
  • Publisher: Prentice Hall; 2 edition (November 11, 2002)
  • Language: English
  • ISBN-10: 0131001175
  • ISBN-13: 978-0131001176
  • Product Dimensions: 9.1 x 7.3 x 0.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #596,233 in Books (See Bestsellers in Books)

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Philip Kotler
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Customer Reviews

8 Reviews
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4 star:
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Average Customer Review
4.1 out of 5 stars (8 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars A very good marketing book..., March 19, 2004
By K. Nygard (Seattle, WA United States) - See all my reviews
(REAL NAME)   
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Easy to follow, May 27, 2008
By RAP (BHM, Alabama) - See all my reviews
It has good review material, with clear concepts. I decided to keep it for future references.
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4.0 out of 5 stars Love this, May 18, 2009
This review is from: Framework for Marketing Management, A (4th Edition) (Paperback)
One of the best marketing management books provided by Kotler.
It gives core ideas of marketing and enrichs marketing knowledge and straegies.
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Service was very fast and efficient. Unfortunately tracking was not available. Book arrived in perfect shape and in time for classes. Thanks!
Published 9 months ago by Debbois

5.0 out of 5 stars Excellent condition - textbook with library binding
The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. Read more
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3.0 out of 5 stars It's good, but the discribution of it should be more specific
Actually, it's an international version.
Therefore,the saler should mark this on his or her remarks.
Published on September 5, 2005 by Ming Yee Huang

2.0 out of 5 stars A Framework for Marketing Management, Second Edition
I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened.
Published on July 6, 2005 by Lucy Yang

5.0 out of 5 stars Great!
As always, College Books Direct delivered quickly, with no problems. Keep up the good work! You will continue to have my business.
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