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Syrup (Paperback)

~ Maxx Barry (Author) "I want to be famous..." (more)
Key Phrases: sneaky pete, Christian Dior, Tom Cruise, Gary Brennan (more...)
4.5 out of 5 stars  See all reviews (97 customer reviews)
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  • This item: Syrup by Max Barry

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Editorial Reviews

From Publishers Weekly

Lampooning corporate "ethics," sexual politics and the marketing and film industries, this clever debut satire by 25-year-old Australian writer Barry will have readers nodding in agreement and quoting it to their friends. Ingenuous new marketing graduate Scat (he feels that his full name, Michael George Holloway, just won't do for a career in marketing) moves to L.A. hoping to become rich and famous. After he gets a million-dollar idea for a new cola product, cheeky and arrogant Scat approaches a beautiful, ruthless marketing manager named 6 at Coca-Cola. The new product's name is, hilariously, a "dirty" word, spelled unconventionally and in stylish font on a black can. But before Scat's cash cow can be milked, his roommate Sneaky Pete steals the idea, is hired by Coke, and soon holds the purse-strings for Coca-Cola's biggest marketing undertaking ever, a $140 million movie. The infuriated Scat joins forces with 6 to create their own, better movie, with a measly $10,000 budget. With Scat's creative ideas, 6's business acumen and the help of 6's film-major roommate Tina, and Scat's actress ex-girlfriend Cindy, they set out to beat Sneaky Pete at his own game. Scat and 6 have an affectionate, wary bond (even though Scat's crazy for her and she claims she's a lesbian), and together they nimbly dodge the clever, ever-surprising political landmines that Sneaky Pete sets in their path. In the end, Scat's na?vet? and creative enthusiasm help him win his dream and the girl. By that point, readers will be rooting for him and will know much more about the politics of business, films, marketing and sex. Foreign rights sold in France, Italy, Germany and Australia. (July)
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Twenty-three-year-old marketing graduate Scat (n? Michael) is in search of the American dream of wealth, fame, friendship with movie stars, and true love. He thinks he just may have it all in sight when he comes up with a brilliant idea for a new soft drink, Fukk Cola, and the beautiful new-products manager at Coke, the improbably named 6, agrees that it has definite possibilities. Unfortunately, Sneaky Pete, Scat's roommate, lives up to his name and steals Fukk in order to get a head start up the corporate ladder. Many connivances and contrivances later, 6 and Scat take on Sneaky Pete and his assistant @ directly in a last-ditch struggle to assume ascendancy at Coke. Will 6 and Scat fall in love? Will they succeed in vanquishing Sneaky Pete? With Winona Ryder, Brad Pitt, and Tom Cruise making cameo appearances and Gwyneth Paltrow acting as deus ex machina, how could dreams not come true? Never as hilarious as the author intended, this first novel remains a moderately humorous riff on advertising and corporate life.ANancy Pearl, Washington Ctr. for the Book, Seattle
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews

Product Details

  • Paperback: 304 pages
  • Publisher: Penguin (Non-Classics) (July 3, 2000)
  • Language: English
  • ISBN-10: 0140291873
  • ISBN-13: 978-0140291872
  • Product Dimensions: 7.7 x 5 x 0.6 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (97 customer reviews)
  • Amazon.com Sales Rank: #70,915 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #26 in  Books > Entertainment > Humor > Business & Professional
    #41 in  Books > Entertainment > Humor > Business

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More About the Author

Max Barry
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Front Cover | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
I want to be famous. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sneaky pete
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Christian Dior, Tom Cruise, Gary Brennan, Winona Ryder, New Products, Captain Kirk, Gwyneth Paltrow, Santa Monica, Event Marketing, Los Angeles, Brad Pitt, Elle Macpherson, Yuong Ang
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What Do Customers Ultimately Buy After Viewing This Item?

Syrup
67% buy the item featured on this page:
Syrup 4.5 out of 5 stars (97)
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7% buy
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Jennifer Government
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Customer Reviews

97 Reviews
5 star:
 (67)
4 star:
 (18)
3 star:
 (5)
2 star:
 (3)
1 star:
 (4)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (97 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
26 of 26 people found the following review helpful:
5.0 out of 5 stars Great taste, VERY filling..., July 23, 2001
Syrup is the kind of book that surprises you. Not only was it a new type of fiction for me (corporate politics), but it grabbed my attention from the very start -- two things that I didn't think would go together. I enjoyed the entire concept and laughed and got fired up with every turning page. So, yes, a book that I thought would only be a pleasant time-passer has surprised me. Never again will I look at marketing in the same way.

Scat, an unemployed marketing graduate, has come up with a million-dollar new soft drink idea. Immediately taking the reigns, Scat embarks on a mission to make his idea become reality. He markets his idea to the Coca-Cola Corporation, who in turn is very interested and willing to pay big bucks for the trademark rights. Well, if it were only that easy.... Trouble comes in the form of his roommate, Sneaky Pete, who vies for a position on Coke's corporate ladder, sending Scat roadblocks at every turn. New Products Marketing Manager, 6 (her actual name), befriends Scat in his time of need. Sparks begin to fly as revenge is played out in full-force.

Reading this book was like the best rollercoaster but without the long lines and unstable equilibrium. Chapters are interspersed with clever marketing snippets that can definitely change the way you think about the products you see advertised on television. Syrup was chock-full of behind-the-scenes scoop of the corporate world and all the dirty tricks that can be played in order to get ahead. Very juicy and hip. Read this novel and be enlightened....

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7 of 7 people found the following review helpful:
5.0 out of 5 stars Barry does it again, January 17, 2005
After reading Jennifer Government and being completely and totally enthralled with the no frills look at the corporate world, I was hooked on Maxx Barry's writing. I set out to find his second title, which actually was written first, Syrup.

From the moment I picked it up, I was hooked. The book is organized in a way that the story is told in a series of events that daisy chain upon one another and the plot never stops. Scat and 6 are well formed characters that exploit various facets of the personas in the book with great flair and subtle charm. Their defiance of all odds keeps you routing for their sucess even in the bleakest of situations.

This book is a quick read and a whole lot of fun. You're reading the story of Scat and 6 before you're actually processing the corporate dance in which they are so entwined.

I really enjoyed reading this book and can see myself reading it again in no time.
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8 of 9 people found the following review helpful:
5.0 out of 5 stars An addictive, laugh out loud book from start to finish., July 17, 1999
By A Customer
This review is from: Syrup (Hardcover)
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down.

Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product. Especially amusing are their antics to try and stay a step ahead of their knife-you-in-the-back peers.

While fun was poked at the marketing industry by often showing the stereotypically shallow side of marketing execs, the eccentricities of each character added to the humour and entertainment value of the novel.

All in all, a fantastic read!

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Most Recent Customer Reviews

5.0 out of 5 stars Novel 2.0
If "Syrup" rings with about as much authenticity of corporate life as "Green Acres" does to farming, who cares? Read more
Published 1 month ago by Gary Griffiths

5.0 out of 5 stars The best story about a soft drink I've ever read!
I don't understand why some people are so angry at this book. This book was entertaining. Is that not what books are intended to do? And for crying out loud, it's about soda! Read more
Published 4 months ago by K. reed

5.0 out of 5 stars Brilliant Satire on Marketing!
This is another brilliant book by Max Barry who is one of the best satirists out there regarding office and business situations. Read more
Published 16 months ago by Michael A. Newman

4.0 out of 5 stars Pleasing short read
Having read "Company" by Maxx Barry, I wanted to try another of his novels. I found both books to be extremely clever and insightful. Read more
Published 19 months ago by J. Hoover

5.0 out of 5 stars Essential Barry
If you like Max's work, and I'm sure you do, you need to read this. It's an essential lead-in to the rest of his work, albeit not QUITE as clever as Jennifer Government.
Published 21 months ago by Nathan

1.0 out of 5 stars dude
As soon as I found out the name of the product in the book, I tossed it in the trash.
Published 22 months ago by The Cynical Reviewer

5.0 out of 5 stars Amazing
Syrup was an amazing book, from the very first sentence on the very first page. This book by Max Barry instantly hooks the reader, and sends them through a tale of scandal,... Read more
Published on November 12, 2007 by Chip Havershackle

5.0 out of 5 stars One of My Favorites
Max Barry is truly something else. I love his writing style, his humor, and his incredible ability to tell a great story. Read more
Published on August 23, 2007 by Michele B. Michalak

5.0 out of 5 stars An exciting and entertaining story
One thing all Max Barry stories have in common is that they keep my interest. I don't put his books on hold the way I do with books by so many other authors. Read more
Published on August 14, 2007 by R. Hunt

3.0 out of 5 stars Fun, fast-paced, & fizzy!
[***** = breathtaking, **** = excellent, *** = good, ** = flawed, * = bad]

Scat almost gets rich developing a new product for Coca Cola, but his idea gets stolen! Read more
Published on August 6, 2007 by Book Reviewer 2009

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