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Product Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
About the Author
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Inside This Book
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First Sentence:
I DON'T KNOW WHY you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I DON'T KNOW WHY you bought this book. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla advertiser, track setter, fusion advertising, guerrilla advertising, inner amazement, marketing weapons, advertising investment, tragic words, graphic ideas, video brochure, advertising ideas, creating advertising, guerrilla marketing, creative advertising, most advertisers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leo Burnett, Big Sky, San Francisco, Green Giant, Galactic Tours, New York, The Gap, Federal Express, Irish Whiskey, John Caples, Chrysler Corporation, India Palace, Larry Chase, Merrill Lynch, Fairfax Cone, Getting Results, Howard Gossage, Keeping Your Eye, Michael Jackson, Rice Krispies, Sun Subscribe, Super Bowl, The Truth About Advertising New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
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33
books
cite this book:
See all 33 books citing this book
- Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson in Front Matter, and Back Matter
- Guerrilla Marketing Attack by Jay Conrad Levinson President in Front Matter, and Back Matter
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Front Matter, and Back Matter
- Guerrilla Financing (Guerrilla Marketing) by Bruce J. Blechman in Front Matter
- Earning Money Without a Job: Revised for the 90s by Jay Conrad Levinson in Front Matter
See all 6 books this book cites
- How to Help Your Husband Make More Money So You Can Be a Stay-At-Home Mom by Joanne Watson on page 115, page 124, and Back Matter
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson President in Front Matter, Back Matter (1), and Back Matter (2)
- Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Jay Conrad Levinson President in Front Matter, and Back Matter
- Guerrilla Marketing for Financial Advisors by Grant Hicks and Jay Conrad Levinson in Front Matter, and Back Matter
- Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) by Carol L. Schroeder on page 247, and Back Matter
See all 33 books citing this book
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56% buy the item featured on this page: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success $11.21 |
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18% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness $9.72 |
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11% buy Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits $10.98 |
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8% buy Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) $10.88 |
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