From Publishers Weekly
In this insightful though slim volume, Harris (Holy Days) documents the rise and fall of a major New York City recycling plant. After suffering a defeat in Washington in 1992, environmental lobbyist Allen Hershkowitz began to think that working to develop green-friendly business might be a more successful means of achieving his idealistic ends. With the support of his nonprofit employer, he embarked on an eight-year odyssey to build a technologically advanced paper mill in the South Bronx that would be responsive to the surrounding community. The reasons for the plant's ultimate demise are too numerous to list-they touch on technology, market forces, politics and personality. Harris, to her credit, doesn't try to scapegoat one culprit. Based on interviews with many but not all of the important players, the book hews to the point of view of Hershkowitz, who takes only a light drubbing for being too smart, nave and enthusiastic. Harris essentially fleshes out and follows up on the story she first reported in the New Yorker in 1995, and the book retains the flow and skilled writing associated with the magazine. However, due to the number of players and the complexity of the issues involved, Harris raises many more questions than she is able to address in a book of this length and style. Still, this deservedly will be popular among environmentalists and should be required reading for politicians and businesspeople who claim to support innovation.
Copyright 2003 Reed Business Information, Inc.
Harris follows the rise and fall of an idea proposed by a respected environmental scientist to build a recycled-paper mill in a neglected neighborhood in New York City, an idea that promised to bring jobs and promote profitable green business. It was the dream of Allen Hershkowitz of the environmental advocacy group National Resources Defense Council. He identified a local community group, Banana Kelly, and its administrator, Yolanda Rivera, as a potential ally in the venture. From 1992 until the project finally failed in 2000, Harris details the incredible negotiations and machinations that eventually killed this promising project, including groups working at cross purposes and a good deal of intrigue. Community groups were suspicious of outsiders, be they industrialists or environmentalists. Industrialists were similarly suspicious. Between them all stood a very determined Hershkowitz, raising money, securing permits, juggling partners from Europe and the U.S., and masking growing tensions among the partners. Given the technical information, detailed negotiations, and incredible cast of characters, this is a surprisingly fast-paced and dramatic account of a failed environmental project.
Vanessa BushCopyright © American Library Association. All rights reserved