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A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success
 
 
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A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success (Paperback)

~ Robert Michael Fried (Author) "The first step in the overall marketing-plan process is to define the business you should be in..." (more)
Key Phrases: United States, New York, Eddie Bauer (more...)
4.9 out of 5 stars  See all reviews (25 customer reviews)
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Product Description

12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE
MEANING, HAPPINESS, AND TRUE SUCCESS

ROBERT MICHAEL FRIED

After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.).

Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well.

Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan:

* Define the business you're in ( Figure out who you are and who you want to become.
* Assess the market (Capitalize on your strengths.
* Create "targets of opportunity" (Make your dreams a reality.

A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success.

About the Author

Robert Michael Fried is a cofounder of the ThirdWind Company, dedicated to helping people discover what matters to them most. He conducts Marketing Plan For Life Seminars around the world and has been a guest lecturer at Cornell, UCLA, USC, and many other universities. He still has strong ties to the corporate community, having worked with Motorola, Quasar Electronics, Eddie Bauer, and Laura Ashley as a Fortune 500 strategist.

Product Details

  • Paperback: 208 pages
  • Publisher: Perigee Trade (January 4, 2005)
  • Language: English
  • ISBN-10: 0399530657
  • ISBN-13: 978-0399530654
  • Product Dimensions: 9.1 x 7.3 x 0.7 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon.com Sales Rank: #778,704 in Books (See Bestsellers in Books)

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More About the Author

Robert Michael Fried
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Robert Michael Fried Page
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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First Sentence:
The first step in the overall marketing-plan process is to define the business you should be in. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Eddie Bauer, Las Vegas, Big Sur, Laura Ashley, Cabbage Patch Kid, Dan Baker, Apple Computer, Little League, Twelve-Point Marketing Plan, Field of Dreams, Postal Service, The Influentials, The Purpose-Driven Life
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Customer Reviews

25 Reviews
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3 star:    (0)
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Average Customer Review
4.9 out of 5 stars (25 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Wow! What an experience.. this really works., September 20, 2005
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I've read thousands of books like this one, and had fairly low expectations when I started reading this book. After all, it doesn't pretend to break new ground with primary research.

As you go through the 12 steps, you begin to realize that Fried is covering ALL the important things you should be working on. This is more than a checklist, it's a tool for life planning in a smart small package.

I started off thinking this would be a good resource for my children and young adults (it is).. but before I was through, I was examining my own life choices, and found some great joy in most of it, with some concrete ideas about changes I'd like to make.

I judge a book like this on it's ability to stimulate my thinking. One idea is worth the purchase price. However, in this case, I got WAY MORE than I bargained for... and a marketing plan for the rest of my life.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars formerly a rudderless ship, July 14, 2005
I have some how suddenly arrived in my early thirties and am busy with a career that has advanced in no particular direction; the "rudderless ship". By the time I was half way through the first chapter I was already feeling a more active influence on my own future. I highly recommend the book to anybody who is trying to master their own destiny. Or simply trying to make more time for important things that have become obscured by the pace of every day life.

There is no need for a marketing / business education to "get" the lessons of A Marketing Plan for Life. The information and exercises in each chapter are very accessible. The anecdotes which are perfectly placed throughout illustrate how some of the greatest thinkers of all time commented on issues that the author has you exploring at that point in the book.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Life Planning with a Practical Heart, January 28, 2005
When a friend recommended this to me recently I was expecting Fried's Marketing Plan for Life to be a huckster-ish, self-help guide. Its basic premise is how to use analytical business techniques for personal and emotional self-assessment to help identify true life goals and figure out how to achieve them. This book helps you interpret your emotions, strengths and weaknesses in order to incorporate them concretely into everyday life. Too many of us save our best selves for work and never think about how to apply well-developed skills to personal advantage. So, instead of cynical self-help, Robert Fried's Marketing Plan for Life leads you to deep insight with a practical heart.
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Most Recent Customer Reviews

5.0 out of 5 stars An essential book for anyone breathing!
[...]
This gem of book is written for anyone trying to bring more purpose and direction for their life beyond their job title. Read more
Published on July 20, 2007 by A. Laurel

5.0 out of 5 stars Pearls of Wisdom
Finally a book that offers the reader a clear and concise roadmap that can put you on the right path towards true success. Read it and inhale the pearls of wisdom!
Published on September 30, 2005 by A Reformed Workaholic

5.0 out of 5 stars College Students find Inspiration and Motivation in Marketing Plan for Life
As a senior in college, A Marketing For Plan Life is a refreshing reminder of what really matters. As I am about to embark on my career path, Fried's book encompasses an even... Read more
Published on September 20, 2005 by Reader

5.0 out of 5 stars Are You Living Somebody Else's Dream?
If you are presently living somebody else's dream, Fried's thought-provoking and stimulating book is an absolute must read. Read more
Published on September 20, 2005 by Denise d'Camp

5.0 out of 5 stars How Obvious And Yet How Not....
Of course we need to plan our lives. I've heard it said before,
"If it's not scheduled, it's not happening. Read more
Published on September 20, 2005 by Juanita Bellavance

4.0 out of 5 stars More to Life Than Money
I found this to be a very inspiring read.

What I liked about the book wasn't necessarily the business / marketing aspect of it, but rather the "life" aspect to it... Read more
Published on September 19, 2005 by Brian T. Edmondson

4.0 out of 5 stars To Succeed in Business...Succeed as a Human Being
"Just as businesses extend their reach and establish their legacy by giving back to the community, an important part of the Marketing Plan for Life involves reaching out and... Read more
Published on September 14, 2005 by Shel Horowitz

5.0 out of 5 stars INSPIRING INSIGHTFUL IMPORTANT
FOR THOSE OF US WHOSE LIVES ARE WRAPPED IN 'WHAT WE DO TO MAKE A BUCK,' FRIED'S BOOK COMES AS A WELCOME EYE OPENER. Read more
Published on August 27, 2005 by larrys2k

5.0 out of 5 stars A Reawakening
I work hard and love what I do, but recently I have come to realize that for the most part, my job defines me. What of the passions of my idealistic youth? Read more
Published on August 2, 2005 by KJS

5.0 out of 5 stars Breathtaking
Robert Fried's A Marketing Plane For Life is a clever and thought provoking book.
His insight into how easy it is for us to lose sight of life's really important qualities... Read more
Published on July 8, 2005 by Andy Candelaria

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