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No Rules: 21 Giant Lies About Success and How to Make It Happen Now (Paperback)

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4.2 out of 5 stars  See all reviews (11 customer reviews)

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Editorial Reviews

Product Description

Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.

Product Details

  • Paperback: 208 pages
  • Publisher: Plume (September 1, 1998)
  • Language: English
  • ISBN-10: 0452276942
  • ISBN-13: 978-0452276949
  • Product Dimensions: 7.8 x 5.3 x 0.6 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon.com Sales Rank: #882,563 in Books (See Bestsellers in Books)

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Dan S. Kennedy
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Customer Reviews

11 Reviews
5 star:
 (6)
4 star:
 (3)
3 star:
 (1)
2 star:    (0)
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Average Customer Review
4.2 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
11 of 11 people found the following review helpful:
5.0 out of 5 stars A sawed-off shotgun of sensible, contrarian business advice!, March 13, 1999
By A Customer
Loosely speaking, this book falls into the "self-help" genre. However it sharply contradicts many, if not most of the books within that category. Ever read a PMA book that told you how great your future was going to be and never gave you a single concrete reason why? Frustrating, isn't it?

No rules is different. It's reality-based. Bold and brutal where necessary. It tosses out the idealistic "should-be" world and replaces it with a firm understanding of what reality IS. Then attempts to deal with it.

This book doesn't say that success begins with a positive mental attitude. It says that success begins when you start thinking different from everyone else and separating yourself from the pack.

Kennedy hunts down 21 major success myths and either debunks them entirely or else reveals subtleties and gotchas within those 21 principles that most people miss altogether.

Ultimately, No Rules is motivational and it sheds a lot of light on why some people who according to 'theory' shouldn't succeed, succeed anyway.

This is not a book you have to make yourself read. After the first chapter you'll be hooked and you won't be able to put it down. Kennedy is a great entertainer and storyteller, and he has many great stories to tell.

NOTE: This book is the paperback equal to the hardcover "How To Succeed In Business By Breaking All The Rules" by the same author. That books is also reviewed on Amazon. See all the raves and 5 star ratings.

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13 of 14 people found the following review helpful:
3.0 out of 5 stars WAKE UP AND SMELL REALITY, July 24, 2000
Finally, someone has come and exploded all of those tried and true myths of success. A customer is always right, right? NOT! Just think positive and all good things will come to you. What other good jokes do you know?

In this hilarious book Dan Kennedy forces you to come to grips with reality and examine those micky mouse rules of success that have been ingrained in our minds. He shows the absurdity of them and encourages us to seek alternative avenues of self-fulfillment if we're going to make it in the business world. Nice guys finish last so smarten up.

No Rules is funny, insane and will offend those purists of positive thinking and other ideas of fair play. Come on folk, we live in a cut throat, competitive culture which calls for drastic measures. Get with the program is Dan's battle cry and wake up.

Despite the fact that Dan debunks the rules, he creates his own which are just as bad. He gives you the feeling that honesty is out and that being crude, rude and plain obnoxious is the way to success. Like everything else you must proceed with caution in swallowing his lines. The positive thing that must be said of this book is that it teaches us not to take things at face value. All ideas are open to critique and yes rules need to be broken in order to progress. Happy reading.

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24 of 31 people found the following review helpful:
1.0 out of 5 stars recycled thinking of the classics, April 22, 2000
By A Customer
The message? "Challenge it all" and "don't be intimidated by authority". How? Contradict it all. Shake it up. Dan Kennedy's medium? Use a curiosity generating book title (No rules!) that threatens to debunk and make a mockery of established success formulas, then repeatedly quote from the classics anyway ... but put a spin on the interpretation (...this is what Peal really meant, p4). That seems to be Dan Kennedy's formula. Well done. My advice, however...stick with the classics - Napolean Hill, Clement Stone and Maxwell Maltz. Dan's book simply recycles the classics as it suits him, self promotes his other book and relies on annectdotal evidence (some of it incorrect, eg.p13- Darren Bennett was not an Australian Soccer Player!) Frustrating are the contradictions for which Dan apologizes in the introduction. Dan Kennedy writes in an entertaining, provocative manner. But in the end, it is a "me too" a generic with modern examples but adding little original thinking. If you are serious, get the full story, get the classics.
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Most Recent Customer Reviews

5.0 out of 5 stars PMA is dead, No Rules Rules!
This book was sleeping in my shelf for more than 2 years until I found it. WOW! I don't know why I wasted reading so many books written based on virtual reality. Read more
Published on July 13, 2007 by Barath Surendran

4.0 out of 5 stars A hilarious read full of much truth but lacking specific ...
directions. Kennedy offers many platitudes regarding most of societies accepted notions about work and success. Read more
Published on March 8, 2001 by John K. Reed

5.0 out of 5 stars Another great one.
First off I'd like to say that Dan Kennedy is not for everyone nor does he want to be. Some of what he says goes against what is taught in business as well as what is dictated to... Read more
Published on June 24, 2000 by Matthew Dovell

4.0 out of 5 stars Good
This isn't your be-all guide to success. But it should be read along with others, to show there are exceptions to cliche rules, and to show that some cliche rules are all wrong... Read more
Published on April 13, 2000

4.0 out of 5 stars Good
This isn't your be-all guide to success. But it should be read along with others, to show there are exceptions to cliche rules, and to show that some cliche rules are all wrong... Read more
Published on April 13, 2000

5.0 out of 5 stars What an Eye-Opener!
Everyone can learn a lot from Dan "in-your-face" Kennedy. He is the contrarian's contrarian. Read more
Published on April 11, 2000 by Larry James

5.0 out of 5 stars No Nonsense, Kick Ass, and In Your Face
Another no nonsense, kick ass, in your face book by Dan Kennedy. His advice is honest, brutal and straight to the point. He doesn't sugar coat anything.
Published on April 22, 1999 by James Lor

5.0 out of 5 stars Stop searching for rules and start living by your rules!
I have read lots and lots of self help books and listened to plenty of audio tapes and never really got results. Now I know why. Read more
Published on December 29, 1998

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