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Specialty Shop Retailing: How to Run Your Own Store Revised (Hardcover)

by Carol L. Schroeder (Author) "I firmly believe retailing is the most exciting and creative field of small business today..." (more)
Key Phrases: credit reference sheet, most specialty shops, carbonless carbon paper, New York, Orange Tree Imports, United States (more...)

4.5 out of 5 stars See all reviews (19 customer reviews)

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Editorial Reviews

Product Description
Innovative Ideas for Retail Success

"A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." –Kim Mack, Vice President, Crabtree & Evelyn

"Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing.... Schroeder apparently has done it all, or most–and, thankfully, shes willing to share it with the rest of us!" –Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories

"Everything you wanted to know about specialty retailing you can learn right here.... A must-read by all prospective owners and all key employees.... Add your own creativity and fun, and you have the formula for SUCCESS!" –Joan F. Gillman, University of Wisconsin School of Business—Madison

"The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." –Bill Haefling, President, Haefling & Haefling, Inc.

"If you plan to open a specialty retail store, this book is a must!... I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" –Anne McGilvray, Anne McGilvray & Company

"Carol Schroeders insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." –William E. Little Jr., Chairman, George Little Management, Inc.

From the Publisher
Based on author Carol Schroeder's experience turning a small gift store into a $1.5 million-a-year single-location concern, this book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop. Contains a complete, step-by-step guide for beginning entrepreneurs and new ideas for established small retailers. Covers all the bases, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory and merchandising. Includes valuable tips on how to make the most of your advertising budget. A total blueprint for success from one of the nation's most accomplished small retail shop owners --This text refers to an out of print or unavailable edition of this title.

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Product Details

Hardcover: 368 pages
Publisher: Wiley; 1st edition (August 15, 2002)
Language: English
ISBN-10: 0471212644
ISBN-13: 978-0471212645
Product Dimensions: 9.1 x 6 x 1.2 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 4.5 out of 5 stars See all reviews (19 customer reviews)

Amazon.com Sales Rank: #101,698 in Books (See Bestsellers in Books)
Popular in these categories: (What's this?)
#10 in Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses
#74 in Books > Business & Investing > Industries & Professions > Retailing

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Inside This Book (learn more)

First Sentence:
I firmly believe retailing is the most exciting and creative field of small business today. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
credit reference sheet, most specialty shops, carbonless carbon paper, freight allowance, cash register system, shop retailing, seasonal merchandise, merchandise selection, display fixtures, merchandise category, merchandise mix, advertising allowances, inventory dollars, task code, checkout area, merchandise categories

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Orange Tree Imports, United States, San Francisco, Disabilities Act, Resource Guide, Christmas Eve, Small Business Development Center, United Parcel Service, Valentine's Day, Coldwater Creek, Southern Season

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 53 books:

The Ecology of Commerce: A Declaration of Sustainability by Paul Hawken on page 289, and Back Matter
Stores of the Year, Vol. 13 by Martin Pegler on page 138, and Back Matter
Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell on page 189, and Back Matter
Growing a Business by Paul Hawken on page 186, and Back Matter
The Great Game of Business by Jack Stack on page 177, and Back Matter

See all 53 books this book cites

3 books cite this book:

The Scrapbooker's Guide to Business by Kathy Steligo on page 42
Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) by Carol L. Schroeder in Front Matter
Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too by Anthony Iaquinto in Back Matter

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The Wal-Mart Effect by Charles Fishman

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Customer Reviews

19 Reviews

5 star:		(14)
4 star:		(3)
3 star:		(0)
2 star:		(1)
1 star:		(1)

Average Customer Review

4.5 out of 5 stars (19 customer reviews)

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Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

5.0 out of 5 stars Couldn't put it down!, November 15, 2001

By	"christina-l" (Chateaugay, NY United States) - See all my reviews

This review is from: Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) (Hardcover)

I was very happy with this purchase. Although I have one store currently, have had a store in the past, and want more in the future (hence this purchase), I didn't really expect much new information. Not only did I get some great hints, but the book was so well written that I literally grabbed it every minute I could after I received it to keep reading. I finished it in less than 2 days! Very thorough, and suitable for a new or more experienced merchant. Impressed at author's willingness to share her goof-ups as well as her successes. Great value for the price (not one of these cheap, vague pamphlets you see all over the place). Definitely a keeper!

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26 of 26 people found the following review helpful:

4.0 out of 5 stars Provides an illuminating look into a mysterious business., July 20, 1997

By A Customer

This review is from: Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) (Hardcover)

You have to be in retail before you can appreciate how mysterious and unpredictable it is. Schroeder overviews the basics of getting started, the basics of retail finance, designing your store, buying and merchandising, staffing, customer service, and advertising and promotion. Each of these chapters provides just an overview, although I found her chapter on staffing to be particularly helpful. The book also provides a very good literature review. There are numerous books in the bibliography that will make interesting reading. My only regret is that Schroeder didn't provide more of her own experiences. She has a fascinating story to tell. How a fresh college graduate can purchase a failing retail chain and turn in around almost immediately is beyond my abilities. You are left wanting to know more of her story over her 20 years of experience. How did she really build a small store to $1.5 million in annual sales? Its fun to read a book written not by a professional author, but by a seasoned retailer who is willing to help others. She has made a tremendous contribution. Dr. Ken Bailey co-owner, Wicker & Brass Etc.

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19 of 19 people found the following review helpful:

5.0 out of 5 stars Inspiring, February 8, 1997

By A Customer

This review is from: Specialty Shop Retailing: How to Run Your Own Store (National Retail Federation Series) (Hardcover)

After visiting Ms. Schroeder's store, Orange Tree Imports, I was inspired to open a store of my own. The 'vibe' of her store is truly inspirational. It is one of those miracles of life that she chose to write about running her store! The thoughts and suggestions in this book are invaluable to someone like me, who is interested in opening a store and was inspired by the author's own store. I can't recommend this book enough

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Most Recent Customer Reviews

1.0 out of 5 stars Disappointing Book
This book is heavy on motivation and light on actual how-to. If you need cheerleading about how necessary passion for retailing and customer service is to be successful, then... Read more

Published 22 months ago by Erica Cayne

5.0 out of 5 stars Great Guide
This was an excellent read. It brought so many things to my attention that I never really thought about. It mentions websites and names of things that I will actually use. Read more

Published on May 19, 2007 by Laquisha Jackson

4.0 out of 5 stars Excellent !
This book was immensely helpful to me in my quest to open a small specialty business. I truly can't think of a question the author doesn't address. I highly recommend it.

Published on May 12, 2007 by E. Martin

5.0 out of 5 stars Specialty Shop Retailing
Starting a one-woman video business, not a shop, but this
book gave some straightforward, honest advice and tips.
Easy reading yet intelligent. Read more

Published on March 18, 2007 by Christianna Coomes

2.0 out of 5 stars could be more concise
Was rather of a long story and sometimes hard to read as it doesn't get to the point quick. But I did get one good idea from it so there was some value in it for me.

Published on September 17, 2006 by K. Yeo

5.0 out of 5 stars Very Helpful
I have worked in retail for over seven years in both corporate and small business settings. I'm now conducting marketing research for a souvenir shop. Read more

Published on July 10, 2006 by R. Husser

5.0 out of 5 stars Excellent book!
This is an excellent boodk for starting up a specialty shop or other type of retail shop. Great tips, many insights, and very REAL.

Published on September 29, 2005 by M. Jackson

5.0 out of 5 stars Most helpful book I've read yet!
I am just in the beginning stages of starting/planning my own business & this book is by far the most helpful one I've read so far. Read more

Published on July 23, 2005 by Tammy

5.0 out of 5 stars I really love this book!
This book got me so hooked in reading that I didn't even want to go to bed last night. I like how this book is formatted. It tells you straight to the point on what to do. Read more

Published on April 30, 2005 by MD

5.0 out of 5 stars Specialty Shop Retail
Took notes throughout the book! Even though I've owned the business for three years I gleaned lots of invaluable information from the experience of Orange and her husband. Read more

Published on July 22, 2003 by Kate Dugan, Collectors Gallery

› See all 19 customer reviews...

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