by Marty Neumeier
|
by Marty Neumeier
|
by Allen P. Adamson
|
by Al Ries
|
by Noreen Morioka, Terry Stone Sean Adams
|
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
|
 |
 |
 |
||||||||||||
|
There is a newer edition of this item:
| |
||||||||||||
 |
|
 |
Customers Who Bought This Item Also Bought
Editorial Reviews
Review
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004)
See all Editorial Reviews
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004)
"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004)
"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)
"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (Communication Arts, May/June 2004)
Product Description
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets.
From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms.
The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.
Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.
Hallmark Features
- Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management.
- Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference.
- An indispensable reference for anyone with responsibility for brand identity.
- Meaningful and actionable information that will accelerate the success of any brand identity project.
- A toolkit for design firms and professionals, design students and design managers.
- Presents the relationship between effective brand identity and creating, building and managing successful brands.
- Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Inside This Book
(learn more)
First Sentence:
Since the beginning of time, the need to communicate emerges from a set of universal questions: Who am I? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand identity system, brand architecture, new brand identity, brand champions, best identities, brand strategy, brand essence, brand attributes, identity program, brand assets, identity firm, identity standards, identity design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Crosby Associates, Martha Stewart, Landor Associates, Frankfurt Balkind, New York, Wolff Olins, Rev Group, Bank of America, Joel Katz, Malcolm Grear Designers, New Jersey, Tate Modern, Milton Glaser, Paul Rand, United States, Presbyterian Church, Turner Duckworth, Allemann Almquist, Bart Crosby, Cingular Wireless, Merrill Lynch, Michael Bierut, Pharmacia Sales Force Business Card System, Two Twelve, American Folk Art Museum New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Since the beginning of time, the need to communicate emerges from a set of universal questions: Who am I? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand identity system, brand architecture, new brand identity, brand champions, best identities, brand strategy, brand essence, brand attributes, identity program, brand assets, identity firm, identity standards, identity design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Crosby Associates, Martha Stewart, Landor Associates, Frankfurt Balkind, New York, Wolff Olins, Rev Group, Bank of America, Joel Katz, Malcolm Grear Designers, New Jersey, Tate Modern, Milton Glaser, Paul Rand, United States, Presbyterian Church, Turner Duckworth, Allemann Almquist, Bart Crosby, Cingular Wireless, Merrill Lynch, Michael Bierut, Pharmacia Sales Force Business Card System, Two Twelve, American Folk Art Museum New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 26
books:
See all 26 books this book cites
6
books
cite this book:
See all 6 books citing this book
- Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker on page 21, page 41, and Back Matter
- Paul Rand: A Designer`s Art by Mr. Paul Rand on page 89, and Back Matter
- Graphic Design Time Line: A Century of Design Milestones by Steven Heller in Back Matter (1), and Back Matter (2)
- Marks of Excellence by Per Mollerup on page 90, and Back Matter
- The Art of the Motorcycle by Thomas Krens on page 159
See all 26 books this book cites
- Logo Design Workbook: A Hands-On Guide to Creating Logos by Sean Adams in Back Matter
- Design Computing and Cognition '06 by John S. Gero on page 544
- Logo Design Workbook: A Hands-On Guide to Creating Logos by Noreen Morioka, Terry Stone Sean Adams in Back Matter
- Everybody Wins: The Story and Lessons Behind RE/MAX by Phil Harkins in Back Matter
- The Contented Soul: The Art of Savoring Life by Lisa Graham McMinn in Back Matter
See all 6 books citing this book
Books on Related Topics
(learn more)
|
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
- Books > Arts & Photography > History & Criticism
- Books > Arts & Photography > Instructional & How-To
- Books > Business & Investing > Management & Leadership
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
Summer Sales |
Dive into Summer Reading |
|||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
