See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

31 used & new from $0.01

Have one to sell? Sell yours here

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition (Paperback)

by Christopher M. Knight (Author) "What does your ISP exit strategy have to do with your marketing plans, or for that matter, why is it in an ISP marketing book?..." (more)
Key Phrases: operating plan summary, churn ratio, planning year one, United States, Internet Service Providers, Internet Protocol (more...)

3.7 out of 5 stars See all reviews (3 customer reviews)

Available from these sellers.

9 new from $6.00 22 used from $0.01

Customers Who Bought This Item Also Bought

ISP Liability Survival Guide: Strategies for Managing Copyright, Spam, Cache, and Privacy Regulations (Networking Council)

by Timothy D. Casey

5.0 out of 5 stars (3) $35.13

ISP Survival Guide: Strategies for Running a Competitive ISP

by Geoff Huston

3.7 out of 5 stars (15)

Building Service Provider Networks

by Howard C. Berkowitz

5.0 out of 5 stars (2)

Strategies for Web Hosting and Managed Services

by Doug Kaye

4.7 out of 5 stars (9) $39.34

› Explore similar items

Editorial Reviews

Product Description
The key marketing strategies everyone must know to compete in the worldwide ISP business
New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20 0.000000or the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business.
This book shows you how to:
* Raise your ISP's market value
* Determine what makes your ISP unique
* Increase the number of new subscribers
* Develop a great marketing campaign
* Reach and find your target audience
* Attract, retain, and train the best customer service staff
* Acquire new subscribers via acquisitions of other ISPs
As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.

From the Back Cover
The key marketing strategies everyone must know to compete in the worldwide ISP business

New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20 0.000000or the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you’ll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business.

This book shows you how to:

Raise your ISP’s market value
Determine what makes your ISP unique
Increase the number of new subscribers
Develop a great marketing campaign
Reach and find your target audience
Attract, retain, and train the best customer service staff
Acquire new subscribers via acquisitions of other ISPs

As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.

See all Editorial Reviews

Product Details

Paperback: 320 pages
Publisher: Wiley (January 21, 2000)
Language: English
ISBN-10: 0471376795
ISBN-13: 978-0471376798
Product Dimensions: 9.2 x 7.5 x 0.9 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)

Amazon.com Sales Rank: #1,238,758 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Inside This Book (learn more)

First Sentence:
What does your ISP exit strategy have to do with your marketing plans, or for that matter, why is it in an ISP marketing book? Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
operating plan summary, churn ratio, planning year one, financial plan summary, situational review, profit pillar, sales phone number, marketing plan summary, average ticket size, critical success indicators, business plan sample, wholesale provider, marketing arsenal, paying subscribers, churn rate, new subscribers, average ticket price, subscriber base, national providers, percent uptime, maximization strategy, technical support calls, existing subscribers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Internet Service Providers, Internet Protocol, Survival Guide, James Doe, Case Study, Don Stevens, Jane Smith, Jay Conrad, John Wiley, New York, Total Cost, World Wide Web, America Online, Critical Path, Forrester Research, Santa Fe Capital Group, The Customer Service Role, Cahners In-Stat Group, Digital Signal Level, E-Comet Cap, Gartner Group, Immutable Laws of Marketing, Internet Surveys, Marlin Group

New!
Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 23 books:

Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell on page 271, and page 284
Reality in Advertising by Rosser Reeves on page 88, and page 285
How to Master the Art of Selling by Tom Hopkins on page 271, and page 285
Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on page 271, and page 285
Creating the High Performance Team by Steve Buchholz on page 271

See all 23 books this book cites

Books on Related Topics (learn more)

Writing a Convincing Business Plan by Arthur R. DeThomas Ph.D.

Discusses:

Complete Guide to Internet Publicity by Steve O'Keefe

Discusses:

The Economics of Mobile Telecommunications by Harald Gruber

Discusses:

Entertainment Industry Economics by Harold L. Vogel

Discusses:

What Do Customers Ultimately Buy After Viewing This Item?

	60% buy The Competitive Internet Service Provider: Network Architecture, Interconnection, Traffic Engineering and Network Design (Wiley Series on Communications Networking & Distributed Systems) $104.00
	40% buy the item featured on this page: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition 3.7 out of 5 stars (3)

Explore similar items

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Help others find this product — tag it for Amazon search

No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

3 Reviews

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

3.7 out of 5 stars (3 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars ISP Marketing Survival Guide, June 2, 2000

By A Customer

It s a wonderfull book, about how to run a ISP, and how to identify your market, and develop your bussiness strategy in each segment.

The first three chapters are dedicated to know what is the ISP bussiness, to know your strengths and weakness, and the strategy you must develop to grow.

The next chapters are dedicated to know marketing techniques especially focus in the ISP bussiness, and how to develop the rigth one for your organization.

It s a well organized book, that I can recommend to every small ISP, who wish to grow up.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

7 of 7 people found the following review helpful:

5.0 out of 5 stars Required reading for any ISP startup, June 29, 2000

By	G. Mckee "hiel" (Dubai, Dubai United Arab Emirates) - See all my reviews (REAL NAME)

This book has undoubtedly earned a place on the bookshelf of today's ISP owner. Its contents were invaluable information required for the business plan I prepared for an ISP/ASP business.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1.0 out of 5 stars A lot of obvious bla bla, November 29, 2000

By	David Stephens (Muenchen Deutschland) - See all my reviews

Very American. Is there a world beyond their borders?

Doesn't mention Data Centers, doesn't talk about market trends such ASPs.

What about market data?

Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company)

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 3 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }