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How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success
 
 
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How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success (Hardcover)

by Milton Parker (Author), Allyn Freeman (Author) "The Carnegie Deli has become a successful commercial enterprise because it has operated on sound business principles..." (more)
Key Phrases: brine machine, deli world, deli experience, New York, Milton Parker, Leo Steiner (more...)
4.0 out of 5 stars See all reviews (3 customer reviews)

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Editorial Reviews

Review
Milton Parker has written a book called How to Feed Friends and Influence People: The Carnegie Deli (with co-author Allyn Freeman), but if you've heard of him, that wouldn't be why. Parker is the owner of New York's Carnegie Deli.
Founded in 1937, it was not by any means the first U.S. deli — yet it remains the most famous.
This was the favorite hangout of one-liner king Henny Youngman, and the deli is immortalized in comedian Adam Sandler's Hanukkah Song in the mid-1990s.
And what's the secret to this fame? Simple: At the Carnegie Deli, you can buy a big sandwich with good meat served by a happy staff.
Half of the 10 business practices that Parker says he follows are devoted to keeping the staff happy:
• Create a family atmosphere.
• Promote from within.
• Have an open ear to staff (and customer) comments.
• Management is always responsible.
• Have fun working.
Parker, owner since 1976, claims that the success of these values is shown by the fact that many of the deli staff have been gladly working there for over 15 years.
Aside from a belief in owning the premises, the rest of Parker's business philosophy is mostly about making a big, quality sandwich.
Parker shares some of his troubles. The Beverly Hills Carnegie Deli opened in 1989 with more fanfare than any deli opening had ever received, but it could not overcome negative reviews of both food and staff. Five years later, it closed.
Parker tells the tale of New York's blackout of August 2003 and how Sandy Levine, the deli's "MBD" (which stands for "Married Boss's Daughter"), managed to keep the Carnegie Deli open and serving food all evening long.
The entertainment value of these vignettes is marred only by the fact that they are not always presented in chronological order.
Thankfully, the historical notes are interspersed with information. Tiny biographies offer a look at the waitresses or countermen. A chart of deli slang teaches that "pistol" is pastrami; "whiskey" is rye bread. Digressions into the histories of foods include where pastrami comes from, how it was named and how the Carnegie Deli prepares it.
Reading about all this food no doubt will arouse the appetite, so recipes are included, too. Cooks will enjoy having the Carnegie Deli's recipes for everything from cheese blintzes to matzo ball soup to beef brisket.
And for dessert, the book offers up cheesecake.
Literally.
The last page of the book is a cutout coupon for a free slice of cheesecake at the Carnegie Deli.
Milton Parker has proved that in addition to making a very enjoyable sandwich, he can write an enjoyable book. (USA Today, January 31, 2005)

Sadly, of the hundreds of Jewish delicatessens that once fed hungry New Yorkers, only a handful are still around. In "How to Feed Friends and Influence People" (Wiley, $12.95), Milton Parker, owner of the Carnegie Deli, reveals the story of this famous institution. You'll learn Parker's philosophy and how he built the deli into such a success: Keep it simple, he says, make everything yourself, don't be greedy, and "do one thing and do it better than anyone else."
The book traces the history of the Carnegie Deli from its days as a modest 92-seat restaurant that was founded in 1937 up to the present, where it enjoys the status of a nationally recognized, prominent delicatessen. There's an interesting chronology of Jewish (or deli) food in the U.S., dating from the introduction of Dr. Brown's Cel-Ray Tonic in New York in 1869 right through the founding of H&H Bagels in 1972.
Although not primarily a cookbook, this slim volume offers some excellent recipes for dishes like corned beef hash, beef flanken, cheesecake and noodle pudding with apples.
There's plenty of lore about quintessential deli foods like tongue, pastrami, brisket and corned beef, with tips on how to order them when you eat out. All in all, Parker's book makes for a good read and may inspire you to try your hand at making some Jewish deli food. (Daily News, January 12, 2005)

Product Description
Full of insightful wisdom, hilarious anecdotes, and tasty recipes, How to Feed Friends and Influence People tells the savory story of the Carnegie Deli, home of the world-famous gargantuan sandwich. Revealing the core business principles that have made the deli such a success, the book explains why and how the Carnegie became the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world. More than just a delightful and delicious tale of business success, this fascinating and funny book covers the delis history, shows you how to make a real Brooklyn egg cream, and piles up loads of New York history. So get cooking!

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Product Details

  • Hardcover: 192 pages
  • Publisher: Wiley; 1 edition (December 17, 2004)
  • Language: English
  • ISBN-10: 0471680567
  • ISBN-13: 978-0471680567
  • Product Dimensions: 8.5 x 5.6 x 0.9 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.com Sales Rank: #358,187 in Books (See Bestsellers in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars How to feed friends and Influence People, November 24, 2008
By Roberta K. Jackler (Syracuse New York) - See all my reviews
(REAL NAME)   
My father is 94 years old, in a nursing home in Honolulu Hawaii, and wanted cheese blintz's from the Carnegie Deli. A daunting task since they do not deliver to Hawaii. This book was an answer to my need to provide a taste of a memory for my father. The book is written tongue and check, a must to get the flavor of the Carnegie in NYC. My blintz turned out exactly as those served at the deli. Dry ice..over night delivery..$100 cost and my father's ultimate delight. The chef at the nursing home requested the recipe too. I have purchased the book to give to friends. It is an easy read and delights not only taste buds but the humor that we all need today in these stress filled times.
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1 of 2 people found the following review helpful:
3.0 out of 5 stars And Don't Forget the Cheesecake, March 7, 2008
By Big D (Auburn, AL. USA) - See all my reviews
Not quite a "must read" for deli lovers and lovers of New York City, but close...

Anyone who has ever eaten at the Carnegie Deli will appreciate this book which gives a good history of one of New York's most legendary delis, and explains how and why those great big--and wasteful--sandwiches came to be.

Lots of interesting information here, but, in the end, it reads as if it were written primarily to sell as a "souvenir" of eating at the Carnegie.
Would be interesting to know if the book is sold at the Deli cash register and, if so, how many have been sold there...

And one should note that there is a coupon for a free piece of the Carnegie's New York Style Cheescake in the back. With New York prices, that alone could offset the cost of the book.

Go for it--the book and the cheesecake.
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1 of 6 people found the following review helpful:
4.0 out of 5 stars Product Well Received, March 18, 2007
By J Taylor (Anaheim, CA) - See all my reviews
I purchased this product as a gift. It arrived in good time and was well received.
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