Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg |
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising by Jean-Marie Dru |
by Stephen Kessler
|
by David Ogilvy
|
by David Ogilvy
|
Customers Who Bought This Item Also Bought
Editorial Reviews
From Publishers Weekly
Many critics of consumerism believe advertising "invents desire" for products we do not want or need--be they automobiles or presidential candidates. Stabiner ( Courting Fame ) investigated these allegations in this revealing account of the daily operations of Chiat/Day, the firm named "Agency of the Decade" by Advertising Age. Staffed with talented creative personnel often in conflict with the business side of the firm, Chiat/Day was unnerved by the recession, the loss of major accounts, administrative problems and fiscal constraints (often affecting expenditures for creative services and food for the office). Stabiner's candid coverage of the key players, along with material on television, print campaigns and market positioning, enrich this impressive study. While this book should appeal to the trade market and "Madison Avenue" types eager to learn about a competitor, it could be "positioned" as supplementary reading in advertising classes in business and communication schools.
Copyright 1993 Reed Business Information, Inc.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Stabiner finds out what makes Chiat/Day march to a different drummer in the world of advertising. Perhaps the most creative advertising agency in the United States, as evidenced by its work on the Energizer Bunny ads and its famous "Why 1984 won't be 1984" commercial that launched the Macintosh for Apple Computer, Chiat/Day rattles consumers, and often clients, who think they know what to expect from commercials. Stabiner spent 1990 at Chiat/Day's Venice, California, headquarters and had total access to all its meetings and deliberations. Her book reads more like a novel than a business history, with deft characterizations and plot turns leading to an exciting climax. Will the creative people reconcile their differences with the suits? Will the organization continue to refuse to grow up? The agency's creative genius, Lee Clow--the man to whom formal attire means long pants and socks--comes across as the hero of the saga, but all the players are memorable. This is the best book on advertising since David Ogilby's Confessions of an Advertising Man. Essential for all types of libraries.
- William W. Sannwald, San Diego P. L.
Copyright 1993 Reed Business Information, Inc.
- William W. Sannwald, San Diego P. L.
Copyright 1993 Reed Business Information, Inc.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
› Visit Amazon's Karen Stabiner Page
› Visit Amazon's Karen Stabiner Page
What Do Customers Ultimately Buy After Viewing This Item?
 |
97% buy the item featured on this page: Inventing Desire: Inside Chiat/Day : The Hottest Shop, the Coolest Players, the Big Business of Advertising |
 |
3% buy Where the Suckers Moon: The Life and Death of an Advertising Campaign $10.88 |
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Listmania!
So You'd Like to...
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Look for Similar Items by Category
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
