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How to Get Your Point Across in 30 Seconds or Less (Paperback)

by Milo O. Frank (Author) "If only he'd get to the point!..." (more)
Key Phrases: know your objective, Cary Grant, Bill Wellman, The Petrified Forest (more...)
4.2 out of 5 stars See all reviews (32 customer reviews)
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How to Get Your Point Across in 30 Seconds or Less + The Articulate Executive: Learn to Look, Act, and Sound Like a Leader + Think on Your Feet: The Art of Thinking and Speaking Under Pressure (Spectrum Book)
Price For All Three: $33.03

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Editorial Reviews

Review
Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well. -- Review

Review
Jim LindberghCorporate Group Vice President, Dart IndustriesMilo Frank is a communications genius. His book can catapult you to a whole new level of success.

Charlton HestonCommunicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.

See all Editorial Reviews

Product Details

  • Paperback: 128 pages
  • Publisher: Pocket (April 15, 1990)
  • Language: English
  • ISBN-10: 0671727524
  • ISBN-13: 978-0671727529
  • Product Dimensions: 8.2 x 5.5 x 0.5 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars See all reviews (32 customer reviews)
  • Amazon.com Sales Rank: #11,160 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #4 in  Books > Reference > Words & Language > Phonetics & Phonics
    #63 in  Books > Business & Investing > Skills > Communications

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Inside This Book (learn more)
First Sentence:
"If only he'd get to the point!" Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
know your objective
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cary Grant, Bill Wellman, The Petrified Forest, Nancy Adams
New!
Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Citations (learn more)
4 books cite this book:

What Do Customers Ultimately Buy After Viewing This Item?

How to Get Your Point Across in 30 Seconds or Less
89% buy the item featured on this page:
How to Get Your Point Across in 30 Seconds or Less 4.2 out of 5 stars (32)
$9.41
MAKE YOUR POINT!: SPEAK CLEARLY AND CONCISELY ANYPLACE, ANYTIME
4% buy
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$13.45
The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
3% buy
The Articulate Executive: Learn to Look, Act, and Sound Like a Leader 4.4 out of 5 stars (20)
$10.17
You Are the Message
2% buy
You Are the Message 4.5 out of 5 stars (22)
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Customer Reviews

32 Reviews
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Average Customer Review
4.2 out of 5 stars (32 customer reviews)
 
 
 
 
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43 of 44 people found the following review helpful:
5.0 out of 5 stars Highly Recommended!, October 8, 2001
Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.
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30 of 31 people found the following review helpful:
5.0 out of 5 stars Don't wait more than 30 seconds to buy this book!, August 13, 2006
This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.

Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.

Outline:

1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.
2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.
3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?
4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.
5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book.
6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible.
7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance.
8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart.
9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-awareness. What you wear sends powerful signals, and shows you care. Facial expression: goal is spontaneity and sincerity. Be prepared and care about what you're saying. (Passion) Body Language: stand, don't sit. Voice: animation, enthusiasm, variety, informality, sincerity, color & variety, modulate your volume. Use pauses.
10. One or a Thousand: Great communication. Establish intimacy with your audience by making them feel that you're talking directly to them. Master, not memorize. Outline your talk: objective, approach, subject, hook, 5Ws. Start and finish without 3x5 cards. Stop talking if you look at notes. Even before you start, make eye contact with audience. Variety. Write an introduction for your introducer. Always leave them wanting more.
11. Any time, any place. The question turnabout: "you're absolutely right, and one other point is.." Know your objective, listener and approach before making any business phone call. The rules of the 30 second message also apply to memos, Thank You letters, and toasts.



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44 of 48 people found the following review helpful:
2.0 out of 5 stars Good content - annoying audio production, September 30, 2002
By Bernhard H. Klinder (Cleveland, Ohio USA) - See all my reviews
(REAL NAME)   
This review is from: How To Get Your Point Across In 30 Seconds Or Less (Audio CD)
While the content of the book is excellent, the production of the audio version is annoying. The clock ticking throughout examples, cheezy music, use of various voice-overs split through left right and channels, and other unneccessary audio gimics are really distracting, and actually make it more difficult to follow the dialog. While this type of format has long been the norm in business and non fiction audio productions in the 70's and 80's, I would expect a less annoying and updated format for an item produced in 1999. Read the book. Avoid the audio version.
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Most Recent Customer Reviews

4.0 out of 5 stars Excellent Information and Condition
This book has business survival information from a communicating perspective and, although used, was in excellent condition. Read more
Published 2 months ago by C. Thompson

5.0 out of 5 stars 30 minutes reading to make 30 second presentions
Great. Excellent. Short and concise work on how to communicate any idea worth communicating within the 30 second attention span of modern man. Read more
Published 2 months ago by Mark C. Upshaw

5.0 out of 5 stars Concise and Informative, and it WORKS!
Wow, how can I say enough about this book in 30 seconds or less?

If you HAVE to be at your best in communicating, whatever the purpose; military briefing, show biz,... Read more
Published 12 months ago by Robert K. Ruby II

3.0 out of 5 stars Somewhat useful
The book had some useful suggestions, and the author provided many examples that he himself has used. Read more
Published 16 months ago by Patricia Gibbs

5.0 out of 5 stars Quick Course to a Valuable Lifelong Skill
I found this audio disk by accident at a store one day, and can comfortably say that it has paid for itself 10,000 times over in real dollars. Read more
Published 16 months ago by Alan Darling

5.0 out of 5 stars Excellent Book
This book is excellent. It came fast, and it held my attention from the moment I opened it. I had already been implementing some of the techniques naturally because I am a very... Read more
Published 16 months ago by T. Armour

3.0 out of 5 stars Gets to the Point
This is an appropriately short book as the author espouses choosing words carefully and keeping your message brief. 30 seconds is all you need. Read more
Published 20 months ago by Nick McCormick

5.0 out of 5 stars You should if you care about communication
I care about the skills to communicate effectively and successfully. So do you?
I am tired of reading standard textbook or "expert advice" pages after pages. Read more
Published 23 months ago by W. W. Nam

1.0 out of 5 stars Egotistical Hollywood "Bigshot" fossil selling used cars
I found the book to be ironic. The title promotes that it teaches you how to get your point across efficiently to achive a desired outcome. Read more
Published on May 13, 2007 by C. Fox

4.0 out of 5 stars A good little book about the art of communication
What sort of person do you really hate to engage in conversation? For me, it's somebody who doesn't know when to stop speaking. Read more
Published on May 4, 2006 by Gregory Adams

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