50 used & new from $0.01

Have one to sell? Sell yours here

See all product images
See 1 customer image

I own the rights to this title and would like to make it available again through Amazon.

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get your Kindle here.

The Macintosh Way (Hardcover)

~ (Author)

4.8 out of 5 stars See all reviews (8 customer reviews)

Available from these sellers.

7 new from $13.33 37 used from $0.01 6 collectible from $8.95

Formats		Amazon Price	New from	Used from
Hardcover Available from these sellers. Published July 31, 1989	Hardcover	--	$13.33	$0.01
Paperback Available from these sellers. Published August 31, 1990	Paperback	--	$13.73	$0.77

Customers Who Bought This Item Also Bought

Selling the Dream

by Guy Kawasaki

4.4 out of 5 stars (19) $10.20

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

by Guy Kawasaki

4.2 out of 5 stars (111) $11.29

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by Guy Kawasaki

4.6 out of 5 stars (61)

Revolution in the Valley

by Andy Hertzfeld

4.6 out of 5 stars (42) $16.47

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

by Owen W Linzmayer

4.6 out of 5 stars (104) $15.61

› Explore similar items

Editorial Reviews

Product Description

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. --This text refers to an out of print or unavailable edition of this title.

From the Publisher

"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. --This text refers to an out of print or unavailable edition of this title.

Product Details

Hardcover: 209 pages
Publisher: Scott Foresman Trade (August 1989)
Language: English
ISBN-10: 0673461750
ISBN-13: 978-0673461759
Product Dimensions: 9.2 x 6.4 x 1 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)

Amazon.com Sales Rank: #465,043 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

More About the Author

Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Guy Kawasaki Page

What Do Customers Ultimately Buy After Viewing This Item?

	68% buy the item featured on this page: The Macintosh Way 4.8 out of 5 stars (8)
	9% buy The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 4.6 out of 5 stars (202) $17.79
	9% buy Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition 4.6 out of 5 stars (61)
	7% buy Selling the Dream 4.4 out of 5 stars (19) $10.20

Explore similar items

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

guy kawasaki(1)

joelonsoftware(1)

See all 3 tags...

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

8 Reviews

5 star:		(7)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.8 out of 5 stars (8 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Stickingly Simple Basics for a Successful Growing Business, August 7, 1997

By A Customer

This review is from: The MacIntosh Way (Paperback)

Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5 of 6 people found the following review helpful:

5.0 out of 5 stars Formula for over the top success against all odds, August 5, 1998

By A Customer

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

2 of 2 people found the following review helpful:

5.0 out of 5 stars Still Relevant 20 Years Later, May 24, 2009

By	Edward J. Barton (Mill Creek, WA) - See all my reviews (REAL NAME)

Amazon Verified Purchase(What's this?)

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 8 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Still Relevant 20 Years Later
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. Read more

Published 5 months ago by Edward J. Barton

3.0 out of 5 stars Entertaining but not necesarily useful
I like GK. He is a colorful character with great wit. Being a huge Apple fan I decide to get this book. Read more

Published on August 12, 2006 by JEG

5.0 out of 5 stars One thoughtful comment in this book is worth a fortune....
Kawasaki mentions his experience in advancing money to others to pay in advance for their work. Read "The Macintosh Way" as young as you can. Read more

Published on February 28, 2006 by Wm B. Hackett III

5.0 out of 5 stars AWESOME BOOK: PERFECT FOR MAC EVANGELISTS & APPLE LOVERS
Guy Kawasaki has written a great book on Apple and the Apple business method. Very funny. Extremely unique and marvelous, like Apple. Read more

Published on August 24, 1999

› See all 8 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
textbook Textbooks for Kindle DX?	61	15 hours ago
business New International Business Book	0	17 hours ago
business Introducing my new book	4	1 day ago
textbook textbook scam	66	5 days ago
business money make opportunity with paypal	4	6 days ago
entrepreneurship What is the best book on starting a business you ever read?	11	9 days ago
entrepreneurship Almost 39 ,poor credit,in debt and want to become a restaurantuer.	3	15 days ago