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Influence: The Psychology of Persuasion (Paperback)

by Robert B. Cialdini (Author) "I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona..." (more)
Key Phrases: scarce cookies, luncheon technique, compliance practitioners, Bad Cop, New York, Good Cop (more...)
4.7 out of 5 stars  (249 customer reviews)

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Paperback (Rev. Ed., 1st Collins Business Essentials Ed) $17.95 $12.21 85 used & new from $6.75
 
   

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Editorial Reviews
Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine.

See all Editorial Reviews
Product Details
  • Paperback: 336 pages
  • Publisher: Collins; Revised edition (October 7, 1998)
  • Language: English
  • ISBN-10: 0688128165
  • ISBN-13: 978-0688128166
  • Product Dimensions: 8.9 x 6.1 x 1 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  (249 customer reviews)
  • Amazon.com Sales Rank: #7,626 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #2 in  Books > Health, Mind & Body > Psychology & Counseling > By Topic > Decision-Making
    #15 in  Books > Health, Mind & Body > Psychology & Counseling > By Topic > Intelligence
    #17 in  Books > Health, Mind & Body > Psychology & Counseling > Cognitive

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  • In-Print Editions: Paperback (Rev. Ed., 1st Collins Business Essentials Ed) |  All Editions

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