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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
 
 
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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other) (Paperback)

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  • This item: Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other) by Cliff Atkinson

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Product Description

Unload those boring, bullet-riddled slides--and unlock the amazing story buried in your presentation! In Beyond Bullet Points, communications expert Cliff Atkinson shares his innovative three-step system for increasing the impact of your communications with Microsoft(R) PowerPoint(R). He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. He walks you through his easy-to-use templates, plus 60 advanced tips, to help build your confidence and effectiveness -- and quickly bring your ideas to life!

Product Details

  • Paperback: 240 pages
  • Publisher: Microsoft Press; 1 edition (March 2, 2005)
  • Language: English
  • ISBN-10: 0735620520
  • ISBN-13: 978-0735620520
  • Product Dimensions: 9.2 x 7.3 x 0.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon.com Sales Rank: #35,990 in Books (See Bestsellers in Books)

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    #70 in  Books > Computers & Internet > Software > Business > Accounting
    #70 in  Books > Business & Investing > Skills > Running Meetings & Presentations

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Cliff Atkinson
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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
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Customer Reviews

60 Reviews
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151 of 157 people found the following review helpful:
4.0 out of 5 stars A good framework for authoring, but does it scale down?, February 23, 2005
Can you really deliver a PowerPoint presentation without having any bullet points in the deck? This book does a good job of convincing that this is possible. However, I believe that the book's greater contribution is pointing out that most people structure presentations as a dump of data rather than taking into account their audience and the goal of their presentation -- why are people there? What do you want them to do or believe after you're done presenting? Even if you disagree with Cliff's convincing points on removing bullets from your decks, you should take to heart his framework for developing concepts and decks.

The running example is of a presentation for a proposal to approve some drug or another for the executive board of a company. While I'm sure there are lots of presentations done for boards, at the company I work most presentations are to groups of peer first-level managers and individual contributors about technical areas, product overviews, or change initiatives. The second most common are those to upper management on the status of a project or requests for resources. None of those are easily transformed into the marketing presentation, as they contain lots of data to present, sequences of actions that need to be taken, lists of stakeholders to be affected, etc. I could see how you can remove bullet points from certain types of presentations, but he didn't do a great job of convincing me that was true of all presentations.
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103 of 110 people found the following review helpful:
5.0 out of 5 stars Beyond Bullet Points is Right, March 27, 2005
By Michael McLaughlin (Portland, OR USA) - See all my reviews
(REAL NAME)   
These days, not many people head into meetings without the requisite set of PowerPoint slides. But critics are taking aim at PowerPoint and question whether it helps communication or shuts down thinking.

Cliff Atkinson believes he's built a better mouse trap. He wants us to dump boring, bullet-riddled slides, and he has a creative solution: he taps Hollywood-style storytelling to transform PowerPoint presentations from endless lists of bullet points into compelling communications.

Beyond Bullet Points is a guided methodology for using the power of storytelling to make PowerPoint presentations effective communication tools, not just speaker notes.

Atkinson relies on examples, templates, and downloadable information from his site to demonstrate his concepts and wean the reader off the use of mind-numbing bullets.

Atkinson will have you working on your story long before you touch the PowerPoint software, which is not common practice for many presenters. His book is full of other tips to help pull together a compelling and persuasive presentaton.

If you're a user of PowerPoint, add this book to your library.

Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants.
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36 of 37 people found the following review helpful:
5.0 out of 5 stars This book has transformed my business, April 6, 2005
By Kim Snider (Dallas, TX) - See all my reviews
(REAL NAME)   
I am a professional speaker and workshop leader. People have always told me I am good. But now I look at my presentations and think, "I cannot believe I used to present this garbage and people responded." The ideas I got from this book have completely transformed my business.

That may sound like a lofty claim but let me explain. I have never met Cliff Atkinson. Didn't know him from "Boo" before a month or two ago. I saw Cliff's book mentioned on a blog I read and began reading some of his posts. They were very useful and had a lot of great ideas. When this book was released, Cliff made an offer to do a makeover on a few presentations so that he could publically show people the results on his blog and in the discussion forum on his book site. When I saw that, I jumped at the chance.

My sales presentation drives the majority of my revenue. Why wouldn't I? If I could make it better, great. If I didn't like the result, I could always stick with what I had been doing.

Like it? Wow! The transformation has been amazing! You can see for yourself. Go to his blog and you can see my entire makeover process or you can see just a few before and afters in some of Cliff's blog posts. Look for Kim's makeover. I think you will agree the difference is truly amazing.

But it didn't stop there. What Cliff is really teaching is a structure for presenting information. Storytelling is one of the most powerful communication tools out there. I was a good story teller - but my stories weren't tight. They were not concise. The Beyond Bullet Point approach gives my audience exactly what they need to keep them interested and answer their questions - no more, no less. It puts you in their shoes.

I took Cliff's story structure and began to apply it in other areas. I have not only put it to work in other presentations, I tried a little experiment. I wrote one of my sixty second radio spots using Act 1 of Cliff's story structure. It began airing this week and right out of the gate it looks like it may be one of the best pulling ads I have ever run.

But it didn't stop there either. I have been working with an ad agency to develop a positioning statement (some would call it a tag line) and a jingle. We had been going back and forth on the positioning statement. Nothing popped. After I finished the story template I used for the sixty second spot, I sent it over to the creative guy at the ad agency and we instantly knew we had a positioning statement. It came naturally right out of Cliff's story structure.

So that is my story. I have never posted a review on Amazon before. I am an avid reader but I have no time to post reviews. For this book, I made time. I give this book my highest recommendation, which I will also do to readers of my newsletters and blog. I hope it is as powerful for you as it was for me.
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Most Recent Customer Reviews

5.0 out of 5 stars Must have resource for effective presentations
Written very well with many useful ideas for story telling and effective transitions for greater presentation impact! Read more
Published 6 months ago by Sunil K. Gupta

5.0 out of 5 stars Must read for trial lawyers
This book is a must read for anyone using PowerPoint for presentations - especially lawyers who can't afford to bore jurors with uninteresting or unimportant information.
Published 9 months ago by Michael L. Neff

2.0 out of 5 stars A disappointment
I thought there would be much more content. I was already aware of the concept of forming a presentation using a story arc, so there wasn't much new that I can use.
Published 21 months ago by Brunello

2.0 out of 5 stars Make sure you buy the 2007 edition!!!!
I bought the book, enjoyed it and then realized that I hasd purchased the 2005 edfition and not the new 2007 edition. be careful as the new one is much better. Read more
Published 23 months ago by Robert M. Julien

5.0 out of 5 stars Clear guide for creating effective presentations
Microsoft PowerPoint changed the world of presentations by simplifying the process of creating a computerized slide show. Read more
Published on August 24, 2007 by Rolf Dobelli

5.0 out of 5 stars I've used this method and it works
I borrowed it from the library and I am going to purchase it for my personal business library. I think that this is a great resource book. Read more
Published on July 24, 2007 by R. Moore

2.0 out of 5 stars Don't understand what others see in it
I was disappointed having bought this book based on good reviews, so here's my review:

1. Read more
Published on July 7, 2007 by K. Busch

5.0 out of 5 stars Better Presentations
I've been doing presentations since the BP (before Powerpoint) era and I have a structure that I've used since the beginning. Read more
Published on July 4, 2007 by Thomas McNamee

5.0 out of 5 stars a very, very helpful book on creating effective presentations
While I didn't adopt the 3 > 3 approach Atkinson suggests, I really took to heart his idea of replacing wordy, boring slides with those with only a title (a concept, expressed as... Read more
Published on July 3, 2007 by Matthew Cornell

1.0 out of 5 stars What I hoped against, and worse
I borrowed this book expecting to disagree with much of what was said, but hoping it would be a productive disagreement: opening my eyes to some techniques and sharpening my... Read more
Published on June 16, 2007 by Douglas B. Moran

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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)

PowerPoint.  A software originally designed to generate mylar slides for overhead projectors, and then utilized by Microsoft as part of their uniquitous Office suite.   PowerPoint is widely used, especially in the corporate environment and has ...

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