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Editorial Reviews
Book Description
With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.
Book Info
Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience. Softcover. Revised from an earlier edition.
See all Editorial Reviews
With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.
Book Info
Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience. Softcover. Revised from an earlier edition.
See all Editorial Reviews
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