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The Psychology Of Selling: The Art of Closing Sales
 
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The Psychology Of Selling: The Art of Closing Sales [ABRIDGED] [AUDIOBOOK] (Audio CD)

by Brian Tracy (Author)
4.3 out of 5 stars See all reviews (33 customer reviews)

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The Psychology Of Selling: The Art of Closing Sales + Tom Hopkins Audio Sales Collection + 5 Steps To Successful Selling
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Editorial Reviews

Product Description

Find The Keys To Sales Success!

The worlds foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

The Unsuccessful Salesperson says, "the other guy has the best territory."
The Successful Salesperson says, "every territory is the best one."
The Unsuccessful Salesperson says, ""that company will never buy."
The Successful Salesperson says, "I can make that company buy."

Confidence and self-esteem are just two of the factors that separate the successful salesperson from the unsuccessful one. In this comprehensive program, Brian Tracy -- an expert sales tainer -- shares more than 50 practical, day-to-day techniques for increasing your confidence in your sales abilities and boosting sales profits, including:

  • The two major "motivating" factors in closing a sale
  • The three "hot buttons" to push when selling to businesses
  • How to avoid the five simple errors that spell the difference between success and near-success

    Brian Tracy will help you master the art of closing the deal.

    About the Author
    Brian Tracy is one of America's leading authorities on human potential, personal effectiveness and sales. The head of two companies, he has consulted with more than 500 corporations worldwide. He has had successful careers in sales and marketing, real estate development, importation, disturbution, and management consulting. His extensive knowledge in these areas has led to the creation several books and numerous bestselling audio cassette programs, including The Psychology of Achievement and The Universal Laws of Success and Achievement. A dynamic speaker, he has motivated thousands fo people toward peak performance and high achievement.


  • Product Details

    • Audio CD
    • Publisher: Nightingale-Conant; abridged edition edition (March 1, 2002)
    • Language: English
    • ISBN-10: 0743520696
    • ISBN-13: 978-0743520690
    • Product Dimensions: 5.7 x 5.1 x 0.4 inches
    • Shipping Weight: 4.3 ounces (View shipping rates and policies)
    • Average Customer Review: 4.3 out of 5 stars See all reviews (33 customer reviews)
    • Amazon.com Sales Rank: #16,963 in Books (See Bestsellers in Books)

      Popular in these categories: (What's this?)

      #6 in  Books > Books on CD > Business
      #12 in  Books > Business & Investing > Marketing & Sales > Sales & Selling > Techniques
      #33 in  Books > Business & Investing > Marketing & Sales > Advertising


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    Customer Reviews

    33 Reviews
    5 star:
     (22)
    4 star:
     (6)
    3 star:
     (1)
    2 star:
     (2)
    1 star:
     (2)
     
     
     
     
     
    Average Customer Review
    4.3 out of 5 stars (33 customer reviews)
     
     
     
     
    Share your thoughts with other customers:
    Most Helpful Customer Reviews

     
    73 of 77 people found the following review helpful:
    5.0 out of 5 stars The modern way to sell, February 6, 2004
    By A Customer
    Brn Tracy's approach to selling may be a turn off to car salespeople and telemarketers, but is a breath of fresh air to all real salespeople.Tracy takes a consultative approach to selling. He teaches you how to ask questions, not merely read a script. He shows you how to build rapport and trust. And most importortly, he shows you how to create win/win situations with your clients.I also recommend Advanced Selling Strategies by Tracy and the unabridged audio tape program from Nightingale-Conant The Psychology of Selling and Advanced Selling Techniques.Your sales will soar and you will create happy customer relationships.
    Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)



     
    33 of 34 people found the following review helpful:
    5.0 out of 5 stars Non sales people reviewing this product? Not sales psychology?, December 5, 2005
    By Brian Williamson (Escondino, Ca) - See all my reviews
    I have to laugh when I see non sales people reviewing a product like this one and bashing it. How can a non sales person possibly understand sales and sales psychology?

    I used to work with a guy who I will refer to as Eugene. Eugene was articulate, intelligent, clean looking and talked the talk. He had sales experience, 25+ years worth or actually 1 year repeated 25 times. He had the gift of gab. Despised sales trainers like Brian Tracy and his paycheck showed it. He was a know it all who knew nothing. Could talk to a prospect for an hour and in most cases talked them right our of buying. He thought he was a sales pro but was an outright amateur. Eugene didn't last long at any sales job because he always thought he was "overqualified" for the job even though he usually came in last place on the sales board.

    The negative reviews here remind me of Eugene. They sound articulate and intelligent. Use good vocabulary and try to impress you. One of Brian Tracy's key phrases is to "seek to express not impress." Eugene and the one star reviewers here can learn from that.

    Also funny how the 1 star reviewers refer to this products as a book. It's a tape set! These reviewers didn't even check the item they were reviewing and I bet never listened to the tapes. How could they when they refer to it as a book?

    This tape set is a good start. You will learn consultative techniques as well as closing techniques that work. If you are a fan of SPIN, you may not like this program. Sorry to burst your bubble, but objections are part of the selling process as all real salespeople know.

    And if you are a telemarketer following robotic techniques, you will be lost here. Ditto for used car and hard sell types.

    After you listen to this tape set, I recommend that you read The Psychology of Selling and Advanced Selling Techniques by Tracy.

    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    21 of 21 people found the following review helpful:
    5.0 out of 5 stars Sales secrets from a sales pro!, November 28, 2005
    There are many books on selling and many self styled experts. Few are real sales champions and fewer still can train and teach
    sales skills and empower sales people top become extraordinary sales champions. Brian Tracy can.

    Tracy encapsulates consultative type selling with closing techniques that really work. I highly recommend this tape set as a primer and for the real meat, study Brians book by the same name as well as Advanced Selling Strategies.

    Some people talk the talk and that is all. Tracy can talk the talk and walk the walk. He has sat on both sides of the desk, has had an extraordinary selling career and is a builder of sales champions.

    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


    Share your thoughts with other customers: Create your own review
     
     
     
    Most Recent Customer Reviews

    4.0 out of 5 stars The mental game of selling
    This comprehensive set is an outstanding resource on all of the fine points of selling. Like any sales book or tape, some chapters are more applicable than others depending upon... Read more
    Published 2 months ago by Craig Cortello

    5.0 out of 5 stars One of the Best Audio Programs on Influence and Sales: A Must for anyone who want to impact other people
    Brian Tracy is a self-made millionaire who mastered the art of selling to create his dream life. He has a great analytical approach to the art of influence, using high level... Read more
    Published 7 months ago by Andrew Chang: 7-Hour School We...

    4.0 out of 5 stars Lots of good ideas and help
    This is a great way to get over some of the hang ups we have about selling to people. It is great to listen to over and over to get the suggestions in your head so you can use... Read more
    Published 18 months ago by Linda Quinn

    5.0 out of 5 stars a must for any sales professional
    I throughourly recommend this audio cd, anyone in any form of sales related role should have this. It's perfect for listening to in the car. Read more
    Published 21 months ago by LM Fleming

    2.0 out of 5 stars Annoying speaker.
    He says something as if it is in "quotation marks," in EVERY sentence. Who talks like that? Gets to be distracting. Read more
    Published 23 months ago by Salvador Minuchin

    5.0 out of 5 stars Psychology of Sessling
    Having listened to this CD now 3 times I am amazed at it's challenge to my belief on how much I am worth. Read more
    Published on June 8, 2007 by Darren B. Hunter

    5.0 out of 5 stars Can't miss with Brian Tracy
    I found the CD's to be motivating and found a few long forgotten tidbits.
    Published on January 16, 2007 by Stephen L. Legare

    5.0 out of 5 stars Travel with a great teacher.
    Brian Tracy has become one of my favorite mentors as I learn how to succeed in retail sales. I repeatedly listen to this CD as I travel in my vehicle. Read more
    Published on November 9, 2006 by Ron Buckalew

    5.0 out of 5 stars One of the best
    A must have , great easy to listen beautifully narrated, excelent tips one of the best, perfect for every level, highly recomended. Defenitely worth every penny.
    Published on May 9, 2006 by A. Zalaquett

    4.0 out of 5 stars If you are a pro, there is still some value, if you are new it is good stuff
    I would not say The Art of Closing Sales has any ground breaking secrets that you cannot find in other sales books or courses. Read more
    Published on March 2, 2006 by Kevin L. Theobald

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