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Hospitality Marketing: An Introduction
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Editorial Reviews
Review
"Francis Buttle's first book Hotel & Foodservice Marketing set the standard for hospitality marketing textbooks back in the 1980s. Buttle and his co-author David Bowie have set a new benchmark. This book not only covers the range of essential theory but is supported with industry relevant examples. It is well written, and will prove to be an essential text for students"
J. S. Perry Hobson, PhD, Editor-in-Chief, Journal of Vacation Marketing and Head, School of Tourism & Hospitality Management, Southern Cross University, USA
"Concise but comprehensive, providing all the basics of marketing; and laying a solid foundation for further in-depth study... It is an excellent resource for students as well as practitioners."
Vincent C.S. Heung, Ph.D, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
"A refreshingly innovative text that explores current practice and the latest thinking in hospitality marketing; an essential resource for students, academics and practitioners."
Professor Nigel Hemmington, Head of School of Services Management, Bournemouth University, UK
This is a welcome addition to the literature given its depth of understanding of hospitality as a business and the use of marketing as an application. Unlike many other books the
structure provides clarity by means of placing
Marketing as the intervention of pre, during and post consumption encounters. Overall, this book will be judged a necessary addition to any hospitality and tourism practitioner or student.
Dr David Gilbert, Professor of Marketing, School of Management, University of Surrey -- Review
Review
"Francis Buttle's first book Hotel & Foodservice Marketing set the standard for hospitality marketing textbooks back in the 1980s. Buttle and his co-author David Bowie have set a new benchmark. This book not only covers the range of essential theory but is supported with industry relevant examples. It is well written, and will prove to be an essential text for students"
J. S. Perry Hobson, PhD, Editor-in-Chief, Journal of Vacation Marketing and Head, School of Tourism & Hospitality Management, Southern Cross University, Australia
"Concise but comprehensive, providing all the basics of marketing; and laying a solid foundation for further in-depth study... It is an excellent resource for students as well as practitioners."
Vincent C.S. Heung, Ph.D, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
"A refreshingly innovative text that explores current practice and the latest thinking in hospitality marketing; an essential resource for students, academics and practitioners."
Professor Nigel Hemmington, Head of School of Services Management, Bournemouth University, UK
This is a welcome addition to the literature given its depth of understanding of hospitality as a business and the use of marketing as an application. Unlike many other books the
structure provides clarity by means of placing
Marketing as the intervention of pre, during and post consumption encounters. Overall, this book will be judged a necessary addition to any hospitality and tourism practitioner or student.
Dr David Gilbert, Professor of Marketing, School of Management, University of Surrey
See all Editorial Reviews
"Francis Buttle's first book Hotel & Foodservice Marketing set the standard for hospitality marketing textbooks back in the 1980s. Buttle and his co-author David Bowie have set a new benchmark. This book not only covers the range of essential theory but is supported with industry relevant examples. It is well written, and will prove to be an essential text for students"
J. S. Perry Hobson, PhD, Editor-in-Chief, Journal of Vacation Marketing and Head, School of Tourism & Hospitality Management, Southern Cross University, USA
"Concise but comprehensive, providing all the basics of marketing; and laying a solid foundation for further in-depth study... It is an excellent resource for students as well as practitioners."
Vincent C.S. Heung, Ph.D, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
"A refreshingly innovative text that explores current practice and the latest thinking in hospitality marketing; an essential resource for students, academics and practitioners."
Professor Nigel Hemmington, Head of School of Services Management, Bournemouth University, UK
This is a welcome addition to the literature given its depth of understanding of hospitality as a business and the use of marketing as an application. Unlike many other books the
structure provides clarity by means of placing
Marketing as the intervention of pre, during and post consumption encounters. Overall, this book will be judged a necessary addition to any hospitality and tourism practitioner or student.
Dr David Gilbert, Professor of Marketing, School of Management, University of Surrey -- Review
Review
"Francis Buttle's first book Hotel & Foodservice Marketing set the standard for hospitality marketing textbooks back in the 1980s. Buttle and his co-author David Bowie have set a new benchmark. This book not only covers the range of essential theory but is supported with industry relevant examples. It is well written, and will prove to be an essential text for students"
J. S. Perry Hobson, PhD, Editor-in-Chief, Journal of Vacation Marketing and Head, School of Tourism & Hospitality Management, Southern Cross University, Australia
"Concise but comprehensive, providing all the basics of marketing; and laying a solid foundation for further in-depth study... It is an excellent resource for students as well as practitioners."
Vincent C.S. Heung, Ph.D, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
"A refreshingly innovative text that explores current practice and the latest thinking in hospitality marketing; an essential resource for students, academics and practitioners."
Professor Nigel Hemmington, Head of School of Services Management, Bournemouth University, UK
This is a welcome addition to the literature given its depth of understanding of hospitality as a business and the use of marketing as an application. Unlike many other books the
structure provides clarity by means of placing
Marketing as the intervention of pre, during and post consumption encounters. Overall, this book will be judged a necessary addition to any hospitality and tourism practitioner or student.
Dr David Gilbert, Professor of Marketing, School of Management, University of Surrey
See all Editorial Reviews
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Inside This Book
(learn more)
First Sentence:
This chapter explains how marketing research provides the foundation for taking effective marketing decisions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hospitality marketing mix, hospitality premises, single image inventory, major hospitality companies, hospitality marketers, hospitality brands, achieved room rate, hospitality product, low season periods, societal marketing approach, hospitality outlets, amenity creep, service recovery strategies, hospitality perspective, hospitality units, hospitality organizations, hospitality operators, delivering customer satisfaction, hospitality markets, hospitality chains, marketing communication campaigns, customer satisfaction guarantees, destination marketing organizations, fair market share, marketing communication activity Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Western, Prentice Hall, Travel Inn, Holiday Inn, John Wiley, Marketing Leadership, Ski Olympic, New York, Burger King, Golden Circle, Hampton Inns, Harvard Business Review, Customer Management, Cherry Restaurant, European Union, Jamie's Bar, North American, Hard Rock Café, Hilton Hotels, International Journal of Contemporary Hospitality Management, Journal of Marketing, Lunn Poly, Marketing Across Cultures, Oxford Brookes University, American Marketing Association New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
This chapter explains how marketing research provides the foundation for taking effective marketing decisions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hospitality marketing mix, hospitality premises, single image inventory, major hospitality companies, hospitality marketers, hospitality brands, achieved room rate, hospitality product, low season periods, societal marketing approach, hospitality outlets, amenity creep, service recovery strategies, hospitality perspective, hospitality units, hospitality organizations, hospitality operators, delivering customer satisfaction, hospitality markets, hospitality chains, marketing communication campaigns, customer satisfaction guarantees, destination marketing organizations, fair market share, marketing communication activity Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Western, Prentice Hall, Travel Inn, Holiday Inn, John Wiley, Marketing Leadership, Ski Olympic, New York, Burger King, Golden Circle, Hampton Inns, Harvard Business Review, Customer Management, Cherry Restaurant, European Union, Jamie's Bar, North American, Hard Rock Café, Hilton Hotels, International Journal of Contemporary Hospitality Management, Journal of Marketing, Lunn Poly, Marketing Across Cultures, Oxford Brookes University, American Marketing Association New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 33
books:
See all 33 books this book cites
- Marketing Leadership in Hospitality: Foundations and Practices (Hospitality, Travel & Tourism) by Robert C. Lewis on 12 pages
- Marketing for Hospitality and Tourism by James C. Makens on 10 pages
- Services Marketing by Valarie Zeithaml on 9 pages
- Marketing Management (12th Edition) by Philip Kotler on 7 pages
- Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series) by Victor T.C. Middleton on 5 pages
See all 33 books this book cites
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