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Internet Marketing for Dummies (Paperback)

by Frank Catalano (Author), Bud E. Smith (Author) "The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since..." (more)
Key Phrases: sig file, informational marketing, online marketing effort, America Online, Microsoft Internet Explorer, World Wide Web (more...)

3.2 out of 5 stars See all reviews (8 customer reviews)

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Editorial Reviews

Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.END

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Product Details

Paperback: 360 pages
Publisher: For Dummies; 1 edition (November 2000)
Language: English
ISBN-10: 0764507788
ISBN-13: 978-0764507786
Product Dimensions: 9.1 x 7.4 x 0.9 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 3.2 out of 5 stars See all reviews (8 customer reviews)

Amazon.com Sales Rank: #467,205 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sig file, informational marketing, online marketing effort, newsreader software, marketing presence, offline marketing, online presence, offline world, online efforts, other online resources, announcement list, online world, ideal customer

Key Phrases - Capitalized Phrases (CAPs): (learn more)
America Online, Microsoft Internet Explorer, World Wide Web, Netscape Navigator, Network Solutions, United States, Books Worldwide, Netscape Communicator, Outlook Express, File Edit View Favorites Tools, Marketing For Dummies, Frank Catalano, Dolby News, Microsoft Outlook, Classic Car Source, Outdoor Club, Alexander Hiam, American Demographics, American Marketing Association, Leslie Lundquist, Selling Online For Dummies, Business Express, Click the Proceed, Frequently Asked Questions, Northern Light

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Citations (learn more)

This book cites 21 books:

Marketing for Dummies by Alexander Hiam on 6 pages
Selling Online for Dummies by Leslie Heeter Lundquist on 5 pages
Creating Web Pages For Dummies by Bud E. Smith in Front Matter, page 129, and page 165
Crossing the Chasm by Geoffrey A. Moore on page 295, and page 296
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore on page 296

See all 21 books this book cites

12 books cite this book:

Creating Web Pages For Dummies by Bud E. Smith on page 20, page 26, and page 206
Creating Web Pages for Dummies, Sixth Edition by Bud E. Smith on page 19, page 25, and page 212
Creating Web Pages For Dummies, 8th Edition by Bud E. Smith on page 22, page 28, and page 282
Creating Web Graphics for Dummies by Bud E. Smith in Front Matter
Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard in Back Matter

See all 12 books citing this book

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	47% buy the item featured on this page: Internet Marketing for Dummies 3.2 out of 5 stars (8)
	18% buy Web Marketing All-in-One Desk Reference For Dummies 4.7 out of 5 stars (6) $23.09
	16% buy Web Marketing For Dummies (For Dummies (Computer/Tech)) 4.0 out of 5 stars (7) $16.49
	13% buy Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) 4.7 out of 5 stars (123) $18.89

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Customer Reviews

8 Reviews

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Average Customer Review

3.2 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

35 of 38 people found the following review helpful:

5.0 out of 5 stars A hand book and guide you've been looking for, December 26, 2000

By	Ramon Ray (Brooklyn, NY USA) - See all my reviews

Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.

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6 of 6 people found the following review helpful:

3.0 out of 5 stars Strategy still solid, examples dated, March 2, 2007

By	Frank Catalano - See all my reviews (REAL NAME)

As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.

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20 of 26 people found the following review helpful:

1.0 out of 5 stars Lacks in valuable content, November 9, 2002

By	"md_740il" (Washington D.C) - See all my reviews

I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.

I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.

I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.

Regards,

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Most Recent Customer Reviews

3.0 out of 5 stars For Real Beginners
This book is great if you have no computer background and no idea anout marketing at all. It was not very helpful to me since I have some expereice in both areas.

Published 20 days ago by Christopher O'Neil

5.0 out of 5 stars Internet Marketing for Dummies is a Great Start!
SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie... Read more

Published 1 month ago by SecretNewbieTactics.com

5.0 out of 5 stars Great Seller!!!
This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!

Published 3 months ago by Mileide Mihalovich

3.0 out of 5 stars Internet Marketing for Dummies
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Read more

Published on February 16, 2007 by GMan

1.0 out of 5 stars A little outdated...
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. Read more

Published on January 18, 2007 by Quayar A. Quinn-settel

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