See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

42 used & new from $0.99

Have one to sell? Sell yours here

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

Starting an Online Business for Dummies, Third Edition (Paperback)

by Greg Holden (Author) "These days, virtually every existing company seems to be adding a Web site with an address like www.company.com to its arsenal of business tools..." (more)
Key Phrases: online businesspeople, online business site, own online business, America Online, Microsoft Internet Explorer, United States (more...)

3.9 out of 5 stars See all reviews (28 customer reviews)

Available from these sellers.

12 new from $9.99 30 used from $0.99

Also Available in:	List Price:	Our Price:	Other Offers:
Paperback (5)	$24.99	$16.49	62 used & new from $13.50
School & Library Binding	$39.20	$39.20	Order it used!

Customers Who Bought This Item Also Bought

Building a Web Site For Dummies (For Dummies (Computer/Tech))

by David A. Crowder

3.0 out of 5 stars (24) $16.49

Internet Riches: The Simple Money-making Secrets of Online Millionaires

by Scott Fox

4.4 out of 5 stars (99) $14.96

Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback))

by Shannon Belew

4.0 out of 5 stars (5) $19.79

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

by Bruce C. Brown

4.6 out of 5 stars (24) $16.47

Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

by Peter Kent

4.7 out of 5 stars (123) $18.89

› Explore similar items

Editorial Reviews

Product Description
Get the scoop on recession-proof online strategies

Packed with e-commerce survival stories, best practices, and resources

Get the information you need to thrive online — even in todays economy!

Today is a great time to launch an online business – the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, its just what you need to succeed!

The Dummies Way

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Tear-out cheat sheet
Top ten lists
A dash of humor and fun

From the Back Cover
Make the most of VoIP, site feeds, blogging, and affiliate marketing

The newest, fastest ways to establish and promote a lucrative online business

It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.

Discover how to:

Draw up a cyberbusiness plan
Acquire equipment and inventory
Market to customers around the world
Improve your search engine ranking
Set up Amazon, Yahoo!, and other storefronts

--This text refers to the Paperback edition.

See all Editorial Reviews

Product Details

Paperback: 384 pages
Publisher: For Dummies; 3 edition (August 5, 2002)
Language: English
ISBN-10: 0764516558
ISBN-13: 978-0764516559
Product Dimensions: 9.3 x 7.4 x 0.9 inches
Shipping Weight: 1.3 pounds

Average Customer Review: 3.9 out of 5 stars See all reviews (28 customer reviews)

Amazon.com Sales Rank: #334,094 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#89 in Books > Computers & Internet > Business & Culture > E-Commerce

Would you like to update product info or give feedback on images?

Inside This Book (learn more)

First Sentence:
These days, virtually every existing company seems to be adding a Web site with an address like www.company.com to its arsenal of business tools. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online businesspeople, online business site, own online business, ftp space, newsgroup software, page creation tools, online entrepreneurs, hosting options, computer script, web hosting service, site searchable, mailto link, business online, online mall, compelling content, signature file, web editors

Key Phrases - Capitalized Phrases (CAPs): (learn more)
America Online, Microsoft Internet Explorer, United States, Other Stuff, Netscape Communicator, Outlook Express, Dan Podraza, Internet Directory, World Wide Web, American Express, Putting Your Web Site, Html Gear, Macromedia Dreamweaver, Paint Shop Pro, Tools Help, Microsoft Money, Netscape Navigator, Online Business For Dummies, Collectible Exchange, Graphic Maps, Health Decisions, Judy Vorfeld, Microsoft Office, Microsoft Word, Simple Business Accounting

New!
Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 8 books:

Creating Web Pages For Dummies by Bud E. Smith on page 48, and page 110
Expiration Date by Justin Curfman on page 25
Small Business for Dummies, Second Edition by Eric Tyson on page 288
Marketing Without Megabucks: How to Sell Anything on a Shoestring by Shel A. Horowitz on page 334
Small Business Internet for Dummies by Greg Holden on page 273

See all 8 books this book cites

22 books cite this book:

Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces by Greg Holden on page 16, page 120, and page 243
From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products by Stephanie Chandler on page 47, and Back Matter
E-Commerce Essentials with Microsoft FrontPage Version 2002 (Cpg- Other) by Greg Holden in Back Matter
Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance)) by Susannah Gardner on page 256
Faster Smarter Microsoft� Office FrontPage� 2003 by William R. Stanek in Back Matter

See all 22 books citing this book

Books on Related Topics (learn more)

How to Sell Anything on eBay . . . and Make a Fortune! by Dennis Prince

Discusses:

Starting an eBay Business for Dummies by Marsha Collier

Discusses:

eBay PowerUser's Bible by Greg Holden

Discusses:

Internet Marketing for Dummies by Frank Catalano

Discusses:

What Do Customers Ultimately Buy After Viewing This Item?

	61% buy the item featured on this page: Starting an Online Business for Dummies, Third Edition 3.9 out of 5 stars (28)
	24% buy Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) 4.0 out of 5 stars (5) $19.79
	7% buy Internet Riches: The Simple Money-making Secrets of Online Millionaires 4.4 out of 5 stars (99) $14.96
	4% buy Building a Web Site For Dummies (For Dummies (Computer/Tech)) 3.0 out of 5 stars (24) $16.49

Explore similar items

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

internet business(2)

Help others find this product — tag it for Amazon search

An amazon customer suggested this product show on searches for "internet business". What do you suggest?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

28 Reviews

5 star:		(12)
4 star:		(7)
3 star:		(4)
2 star:		(4)
1 star:		(1)

Average Customer Review

3.9 out of 5 stars (28 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

71 of 71 people found the following review helpful:

3.0 out of 5 stars Basic information, but not hands-on enough, August 18, 1999

By A Customer

This review is from: Starting An Online Business for Dummies (Paperback)

This book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how's (as well as what's), and I was on my way starting a business.

But there are two major flaws to this book: first, it's not very readable, and second, it doesn't give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn't tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business.

The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

110 of 120 people found the following review helpful:

5.0 out of 5 stars Offers the Right Stuff to Get Online & Noticed!, April 26, 2000

By	Jim Moran (Chicago) - See all my reviews

This review is from: Starting an Online Business for Dummies (Paperback)

Starting an Online Business for Dummies offers readers the right stuff they need to get online, to get noticed, and to remain competitive in today's highly competitive online business world. Readers will pick up on a number of important business development concepts, Website design considerations, and marketing strategies. They will also learn that the Internet is a cost-effective way to let others know about the products and services they have to offer!

Website design considerations featured in the book includes developing content, establishing a graphic identity, offering features like guestbooks and discussion groups, setting up sites to handle secure sales, providing various payment and shipping options, providing customer service, and becoming a resource for customers. Greg Holden points out that business people can attract prospective customers to their sites by offering important information, products, services, and features free of charge that will not only enhance the appearance and functionality of a Website but may also end up enhancing one's bottomline!

When it comes to marketing, Holden provides realistic and easy to use marketing strategies and advice developed to draw attention. Readers will learn about starting their own newsletters, using newsgroups and mailing lists, holding contests, establishing business partnerships, exchanging links, placing banner ads, and using meta tags to attract the attention of search engines!

Other important online business considerations covered in the book includes Website security, legal matters, trademarks, copyrighting, taxes, and record keeping. Holden offers instruction and advice on these and other matters and directs his readers to Websites where they can find further information. A 32-page "yellow pages" Internet directory is included in the book to give readers a jump-start on finding good online resources!

The CD that accompanies the book is loaded with the latest trialware editions of popular programs such as Paint Shop Pro, HotDog Pro, Norton Utilities 2000, Internet Explorer, Netscape Communicator, and the Adobe Acrobat Reader. A bunch of business programs are included as well to help businesses get up and running quickly!

Starting an Online Business for Dummies offers readers an excellent introduction to the art and science of setting up an online business. Every major aspect of starting a business is covered in adequate detail to help someone get started. Get a copy of this book and experience the thrill of operating your own online business - it can be very rewarding for you!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

58 of 61 people found the following review helpful:

4.0 out of 5 stars A great book to get started with., August 13, 2001

By	Ron G. Macari (Mississauga, Ontario Canada) - See all my reviews

This review is from: Starting an Online Business for Dummies (Paperback)

The title of this book reads "Starting an Online Business for Dummies" and the book offers the novice Online business person an easy way to begin understanding the concepts behind much of today's Online business without overwhelming the reader. In many other books I've read, terms like, "Meta-tags","Banner Exchange","Keywords" and many other terms are used without the author of the book ever considering the fact that the reader may not be familiar with these terms, or bothering to explain them clearly. "Online Business for Dummies" takes the time to explain each new term which is introduced, and offers many clever anecdotes which not only keeps the reading enjoyable, but also helps the reader to remember and understand the concepts.

In our own Online business we used "Online Business for Dummies" to draw out a mind map which helped our tech oriented support staff to gain a better perspective on the typical support needs of novice Online business people.

If you are just starting out I couldn't recommend a better book to get started with. Learning the in's and out's of Online business is not a one step process, and I think that "Online business for Dummies" does a fairly good job of laying a foundation you can build on.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 28 customer reviews...

Most Recent Customer Reviews

4.0 out of 5 stars Everything for the basics,at least
I am pretty new to the internet business concept, so I knew that this DUMMIES book would be a good start. Read more

Published 16 months ago by N. Brake

4.0 out of 5 stars Good for the price
This book is a good read for the price. It's really informative but the bad thing is that it says it comes with a cd but it doesn't.

Published 17 months ago by Alan Khum

5.0 out of 5 stars STARTING AN ONLINE BUSINESS FOR DUMMIES
I have boughten several of the for dummies series and found them to be quite helpful. One of the series is the one listed above. I found it to be very informative. Read more

Published 18 months ago by The Lighting Guy

4.0 out of 5 stars Buy the latest version
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to... Read more

Published 22 months ago by Reality

5.0 out of 5 stars Worth it's weight in gold if you're going online!
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! Read more

Published 23 months ago by Deb Maubach

2.0 out of 5 stars this one really is for dummies
One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.

Published 23 months ago by Chen Sun

3.0 out of 5 stars Not worth it
You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. Read more

Published on April 19, 2007 by Talia Sloboda

4.0 out of 5 stars Nice book
This book is a nice beginner business book. Easy to read and understand, good detailed information.

Published on January 27, 2007 by Peanut

5.0 out of 5 stars Starting an On-line Business? Start Here
So easy to follow and easy to make sense of these straightforward tips and strategies. The author stays familiar without being corny. Read more

Published on January 15, 2007 by John P. OBrien

3.0 out of 5 stars Useful and a good starting point
If you want to sell "stuff" this is a good place to start. All the information is here for opening a store. Follow the steps and your doors will be open. Read more

Published on October 16, 2006 by ReadandRun

› See all 28 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

New! See all customer communities, and bookmark your communities to keep track of them.

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

[Cancel]

Guidelines

The Internet Business community

Latest activity 3 hours ago

415 customers have contributed 187 products, 19 lists & guides and more...

› Explore the community

Explore more

› See all Customer Communities

› Your communities

Product Information from the Amapedia Community

Beta (What's this?)

Be the first person to add an article about this item at Amapedia.com.

› See featured Amapedia.com articles

Listmania!

Books for Dummies: A list by Vicki Long
Marketing during the Age of the Internet: A list by Claudia Kishi "Claudia Kishi"
Recently Read Booklist-2007: A list by Oodb

Create a Listmania! list

So You'd Like to...

Make Big Bucks on eBay: A guide by "carlamarie"
Start A Home-Based Business?: A guide by Peter Hupalo

Create a guide

Look for Similar Items by Category

Cut Wood Down to Size

Split wood with ease using a log splitter from the Outdoor Power & Lawn Equipment Store.

›Shop all log splitters

Big Savings in Books

Find great titles at fantastic prices in our Bargain Books Store.

Dive into Summer Reading

Don't even think about hitting the beach without browsing the books in our Summer Reading Store. Discover bestsellers, paperback picks, beach reads, and more terrific titles all summer long.