or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
More Buying Choices
34 used & new from $22.00
Have one to sell? Sell yours here
 
   
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
 
 
Share your own customer images
Search inside this book
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here.
 
  

Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials (Hardcover)

~ (Author), Chopeta Lyons (Author) "Words and graphics are your two basic tools to help learners build new knowledge and skills..." (more)
Key Phrases: low prior knowledge learners, transformational visuals, visual design model, Clark Training, Common Mistakes, Section Four (more...)
3.3 out of 5 stars  See all reviews (6 customer reviews)
List Price: $58.00
Price: $46.40 & this item ships for FREE with Super Saver Shipping. Details
You Save: $11.60 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Tuesday, November 17? Choose One-Day Shipping at checkout. Details
16 new from $44.75 17 used from $22.00 1 collectible from $77.50

Frequently Bought Together

Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials + e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning + e-Learning by Design
Price For All Three: $119.37

Show availability and shipping details

  • This item: Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials by Ruth Colvin Clark

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning by Ruth Colvin Clark

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • e-Learning by Design by William K. Horton

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

Customers Who Bought This Item Also Bought

Efficiency in Learning: Evidence-Based Guidelines to Manage Cognitive Load

Efficiency in Learning: Evidence-Based Guidelines to Manage Cognitive Load

by Ruth Colvin Clark
5.0 out of 5 stars (6)  $44.20
e-Learning by Design

e-Learning by Design

by William K. Horton
4.9 out of 5 stars (7)  $34.13
Developing Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials

Developing Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials

by Ruth Colvin Clark
5.0 out of 5 stars (1)  $34.00
Creating Graphics for Learning and Performance: Lessons in Visual Literacy (2nd Edition)

Creating Graphics for Learning and Performance: Lessons in Visual Literacy (2nd Edition)

by Linda Lohr
3.9 out of 5 stars (8)  $31.53
Building Expertise: Cognitive Methods for Training and Performance Improvement

Building Expertise: Cognitive Methods for Training and Performance Improvement

by Ruth Colvin Clark
4.6 out of 5 stars (5)  $25.92
› Explore similar items

Editorial Reviews

Review

“For years I’ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they’ve created a very interesting read, full of useful guidelines and examples.”
--Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic tools for Thinking and Learning

“Finally! A book that integrates visual design into the larger context of instructional design and development.”
--Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado



Product Description

Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials--multimedia, texts, working aids, and slides--that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process--from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals. Graphics for Learning shows how to:
  • Select the graphics that can impr ove learning and workplace performance.
  • Plan the most appropriate visual for computer or paper instructional materials.
  • Design the best graphics for instructional content.
  • Tailor visuals for individual learners.
  • Avoid using the wrong visuals for motivational purposes.
  • Understand the characteristics of graphics that support (or disrupt) learning.
  • Follow a systematic graphic design model that helps you plan graphics that match your instructional context.
See all Editorial Reviews

Product Details

  • Hardcover: 544 pages
  • Publisher: Pfeiffer; 1 edition (May 31, 2004)
  • Language: English
  • ISBN-10: 078796994X
  • ISBN-13: 978-0787969943
  • Product Dimensions: 9.1 x 7.2 x 1.8 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon.com Sales Rank: #463,638 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

Ruth Colvin Clark
Discover books, learn about writers, read author blogs, and more.

› Visit Amazon's Ruth Colvin Clark Page
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
First Sentence:
Words and graphics are your two basic tools to help learners build new knowledge and skills. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
low prior knowledge learners, transformational visuals, visual design model, inappropriate prior knowledge, new lesson content, spatial visualizers, psychological learning processes, organizational graphic, organizational visuals, interpretive graphic, spatial aptitude tests, expository organizer, interpretive visuals, bicycle pump works, lightning formation, seductive details, comparative organizer, representational graphics, learner clicks, display framework, instructional visuals, seductive visuals, spatial ability scores, representational visuals, situational interest
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Clark Training, Common Mistakes, Section Four, Section Three, Section Two, Park Avenue, Apply Principles of Psychological Instructional Events, Business District, Define the Visual Context, Noise Level, North Vietnam, Silver Spring, New York, Defining Goals, Educational Psychology Review, Intel Corporation, Building Expertise, Constance Kwinn, Developing Technical Training, Edit Participant, Identify Communication Function of Visuals, Illustrate Gas Pressure, Learning Management System, Long Term Working, Mark Fortin
New!
Books on Related Topics | Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Citations (learn more)
This book cites 41 books:
See all 41 books this book cites

Books on Related Topics (learn more)
 
 

What Do Customers Ultimately Buy After Viewing This Item?

Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
62% buy the item featured on this page:
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials 3.3 out of 5 stars (6)
$46.40
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
16% buy
e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning 4.3 out of 5 stars (23)
$38.84
Developing Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials
8% buy
Developing Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials 5.0 out of 5 stars (1)
$34.00
Efficiency in Learning: Evidence-Based Guidelines to Manage Cognitive Load
7% buy
Efficiency in Learning: Evidence-Based Guidelines to Manage Cognitive Load 5.0 out of 5 stars (6)
$44.20
Explore similar items

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(3)
(3)
(2)
(2)
(2)
(2)
(2)
(1)
(1)
Agree with these tags?

Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more
 

Customer Reviews

6 Reviews
5 star:
 (2)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.3 out of 5 stars (6 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
17 of 19 people found the following review helpful:
4.0 out of 5 stars Very Useful Reference, February 17, 2005
By clappingtrees (Singapore) - See all my reviews
It is usually quite difficult to find a good How-To book in the Infographics/Instructional Design arena. So, I was quite delighted to discover this book by Dr Ruth Clark and another book (Creating Graphics for Learning and Performance : Lessons in Visual Literacy) by Dr Linda Lohr.

I have found these information very useful:
- 7 communication functions of graphics (decorative, representational, mnemonic, organizational, relational, transformational, interpretive)
- mapping of appropriate graphical functions (or types) to different content types (facts, concepts, processes, procedures, principles)
- numerous graphical examples for different content types
- numerous instructional design tips, e.g., chunking and sequencing to minimizing memory load, use of visual cues to direct attention, use of certain graphic types to build mental models (e.g., cause and effect)

What would have been even more useful could be the setup of an online Infographic Design resource where members of the public can collaboratively view, discuss and refine the guidelines, use and contribute more examples (especially), etc. Would certainly look forward to be involved in such an endeavor.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
12 of 13 people found the following review helpful:
1.0 out of 5 stars A Dangerous Book, July 13, 2008
Good: It provides sufficient research evidence to make the point that graphics, if designed appropriately, can indeed enhance the learning experience.

Bad: The authors do not follow their own advice while selecting or creating graphics for this book. For example, fig 1.4, has information displayed in the reverse order (section 1 at the bottom, section 4 at the top). Meaningless decorative curves that don't let you focus on the actual message appear in fig 20.1. Figs 3.3, 3.5, 5.1, & 7.1 are so crowded with information that it is impossible to understand what the author is trying to say. The graphics & animations that have been selected from various e-learning courses are the most atrocious that I have ever seen (and I have seen a lot in my 10 plus years of being in the learning industry). There is not a single graphic in this entire book that would even marginally pass a professional design review.

Ugly: Instructional designers & their managers are going to read this book & start creating graphics that look like the samples in this book, thereby lowering the quality of graphics in e-learning courses even more than what it is now (which is pretty sad, to say the least).The authors have shown absolutely no respect for the field of graphic design (which is not new, especially in the e-learning industry). If they had any regard for the expertise that they don't themselves have, they would have engaged a professional graphic designer to create & select the graphics for this book.

Conclusion: Please take the research advice from this book, but do not think, even for a brief moment, that the graphics used in this book follow that advice.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)



 
8 of 9 people found the following review helpful:
5.0 out of 5 stars Outstanding Resource for Instructional Designers!, November 7, 2007
By Ken D. Thomas (Denver, CO United States) - See all my reviews
(REAL NAME)   
Ruth Clark is one of the most practical theorists working in the Instructional Design field today. Her work is backed by sound research, is always clear & well organized, and (most importantly) can be directly applied in the design and development of engaging learning products. Her partnership with Chopeta Lyons on this book paid off wonderfully. Together, they've created a wonderful resource to anyone creating visuals to support learning products. As always with Clark, the research is complete and well presented to support her ideas and guidelines; the examples accompanying the guidelines are plentiful and are also available on a CD-ROM included with the book.

Key topics in the book include the functions of graphics in learning products, a systematic visual design process to use when planning your instructional graphics, using graphics to activate learning, and using appropriate graphic strategies to support specific information types. Each section contains practical guidelines, which are clearly explained and supported by research -- here is just a small sample of the guidelines taken from various chapters of the book (minus their explanations & examples):

"Use Signals and Cues to draw attention to important content." (Attention)

"Use graphics in place of text when the content can be communicated more efficiently visually." (Memory Load)

"Plan graphics that are consistent in style and low in complexity." (Memory Load)

"Use organizational visuals such as graphic organizers to show qualitative relationships among lesson content." (Building Mental Models)

"For online practice of computer procedures, support transformational visuals with on-screen contiguous text to provide directions, feedback, and memory support." (Procedures)

"Use interpretive visuals such as schematics and visual analogies to represent abstract processes such as how computer program code works." (Processes)

"Create project specific standards and guidelines through samples, prototypes, templates, and appropriate documentation." (Communicate Your Graphic Plans)

Unexpected extras? Two case studies and a really cool glossary of terms for Instructional Design Geeks!!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars For Instructional Designers In Any Visual Medium
This is a natural follow-up to Ms. Clark's "e-Learning and the Science of Instruction." For me, no other author has written about e-Learning visual and textual design and... Read more
Published on November 12, 2005 by Petra Hofmann

4.0 out of 5 stars The Best of Both Worlds
"Graphics for Learning" takes on the challenging task of bridging two ways of looking at instructional graphics: the academic research that deals with how people learn from... Read more
Published on April 11, 2005 by Mary G

1.0 out of 5 stars Buyer beware
I was extremely disappointed with this book. The theory is very inaccurate. The authors don't seem to have a grasp on what working memory is or on mental models. Read more
Published on December 28, 2004 by Reader

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   

So You'd Like to...

Create a guide

Product Information from the Amapedia Community

Beta (What's this?)

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:














i.e., each book must be in subject 1 AND subject 2 AND ...
 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.