Review
"An insightful account...Gruen believed that the self-contained mall would become 'the center of cultural activities and recreation.'" --
New York Times, Book Review, June 27, 2004"Victor Gruen may well have been the most influential architect of the twentieth century. He invented the mall." --
Malcom Gladwell, The New Yorker, March 15, 2004"important book...Gruen's buildings are more lived in than ...any other modern architect makes him a designer worth reading about." --
Metropolis Magazine, February 2004[Hardwick's]
Mall Maker, a deeply researched (the detailed endnotes are marvelous), conventional narrative, concentrates on Gruen's impact on American society... --
The Atlantic Monthly, November 2006
Review
"Mall Maker is an important book. . . . The fact that Gruen's buildings are more lived in than the work of nearly any other modern architect makes him a designer worth reading about.--Metropolis
"Victor Gruen, a Jew and a socialist who fled Vienna after the Anschluss in 1938, went on to become one of the most successful store architects in the United States. . . . But Gruen disliked suburbs, automobiles, and even shopping, according to Mall Maker, an insightful account by M. Jeffrey Hardwick. . . . In lucid prose remarkably free of jargon Hardwick, an editor at Smithsonian Books, concludes that malls did not transform the environment but simply created more sprawl."--New York Times
"Hardwick methodically traces Gruen's career trajectory, his relationship to his mostly business clients, the fawning media, and the public at large. He explores in depth many of his most significant projects. . . . Mr. Hardwick's thesis is compelling, and it is shared by today's growing legion of New Urbanists: instead of saving the city, Gruen inadvertently contributed to its demise."--Washington Times
"Hardwick brings fresh insight into the specific role of shopping centers in spawning the twin evils of sprawl and urban decline."--Enterprise & Society
"Mall Maker is an important book. In the first chapter Hardwick writes that Gruen was part of the generation of émigré architects that includes Mies van der Rohe, Walter Gropius, and Marcel Bruer. . . . Yet it is Gruen, far more than the others, whose buildings define the American landscape. . . . And the fact that Gruen's buildings are more lived in than the work of nearly any other modern architect makes him a designer worth reading about.--Metropolis
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