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Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Paperback)

~ Rick Ott (Author)

4.8 out of 5 stars See all reviews (6 customer reviews)

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Editorial Reviews

Product Description

Move the masses to buy your product, service, or idea with cutting-edge marketing strategies and techniques.

From the Publisher

The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.

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Product Details

Paperback: 258 pages
Publisher: Symmetric Systems Inc; Revised edition (August 1, 1999)
Language: English
ISBN-10: 0966349113
ISBN-13: 978-0966349115
Product Dimensions: 8.9 x 6 x 0.7 inches
Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review: 4.8 out of 5 stars See all reviews (6 customer reviews)

Amazon.com Sales Rank: #1,918,587 in Books (See Bestsellers in Books)

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Customer Reviews

6 Reviews

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Average Customer Review

4.8 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Dynamite book for any biz professional involved in marketing, September 27, 1999

By A Customer

This book is powerpacked with principles that are easy to use, understand, and apply. It is a must for any business library and should be used as a reference on a regular basis to ensure adherence to tried and true principles necessary in creating demand for your product or service.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars A classic!, May 12, 2001

By	Experienced seminar leader (Massachusetts) - See all my reviews

I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars The best marketing book I've read, August 21, 2000

By	Monika Mcdole-russell "Monika" (Elverson, PA) - See all my reviews (REAL NAME)

Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!

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Most Recent Customer Reviews

5.0 out of 5 stars Absolute must read to start or grow any business
Rick Ott's Creating Demand is an easy to read marketing book
written for new and seasoned entrepreneurs. Read more

Published on August 28, 2005 by Sol P. Sek

4.0 out of 5 stars Understanding Influence
My favorite part of this book is where Rick talks about how people are influenced by others when they make decisions. Read more

Published on October 4, 2004 by Chris Forbes

5.0 out of 5 stars A Must Read
This is an ideal book for anyone who wants to grow their business FASTER

Published on January 21, 2000 by Wolf J. Rinke

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