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Common Census The Counter-Intuitive Guide to Generational Marketing (Paperback)

"Everything in business - everything - is affected by supply and demand..." (more)
Key Phrases: percent free fall, crime committers, Best Customer, Silent Generation, Baby Boomers (more...)

4.9 out of 5 stars See all reviews (12 customer reviews)

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Editorial Reviews

Product Description

From the Foreword by Prof. Benyamin B. Lichtenstein: "You are about to read a book that could change your perspective forever. Books like this are rare, and should be savored. Ken Gronbach's book is so compelling, and his writing is so direct, that you'll probably read it in the very first sitting." "Generational marketing is founded on the rise and fall of the size of populations, and their effects on economics, social issues and business -- in whatever geographical confines they may exist. In the United States, generational marketing is particularly pronounced because there is an enormous rise and fall in populations. Huge numbers are preceded by small numbers, and then followed by small numbers. They significantly change things in the economy. They significantly change things in education. They significantly change things in government. They significantly change things in business. And these are all very predictable things. Generational marketing is understanding what's next." -- Kenneth W. Gronbach In any generation, large or small ... "Two percent do the work, two percent cause the trouble, the rest eat the food." -- Kenneth W. Gronbach "You will never see and hear the media the same way again." -- Bill Ford

Product Details

Paperback: 162 pages
Publisher: F.O.G. Publishing, Ford Odell Group (2005)
Language: English
ISBN-10: 0971275432
ISBN-13: 978-0971275430

Average Customer Review: 4.9 out of 5 stars See all reviews (12 customer reviews)

Amazon.com Sales Rank: #1,086,238 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Everything in business - everything - is affected by supply and demand. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
percent free fall, crime committers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Customer, Silent Generation, Baby Boomers, World War, Boomer Generation

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Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

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	69% buy the item featured on this page: Common Census The Counter-Intuitive Guide to Generational Marketing 4.9 out of 5 stars (12)
	31% buy The Age Curve: How to Profit from the Coming Demographic Storm 4.7 out of 5 stars (39) $9.98

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Customer Reviews

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4.9 out of 5 stars (12 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars WOW....this stuff should be taught at The Harvard Business School!, December 10, 2007

By	L.L.Bowden (CT) - See all my reviews

Common Census is curiously simple, yet profound. If you sell anything, goods or services, this is a must read before ramping up. This study of generational populations reveals why the Ipod is a homerun, and the retirement community, as we know it, will fade away. This quick read has helped me define where the money won't be, and the best generation(s) to market to. You'll want to read it over again!
L.L.Bowden

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Common Census, May 15, 2005

By	Recovering Banker (CT) - See all my reviews

The author is right on target. This made me acutely aware that many of my own beliefs were based more on what I have been fed by the media than on the hard facts.
Gronbach has an interesting style that is often tongue in cheek. I read it from cover to cover and was fascinated by his statistics. It was great to have a chance to read something that was both fun and enlightening.

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2 of 3 people found the following review helpful:

5.0 out of 5 stars A Unique and Valuable Book, June 14, 2005

By	John Zeller (Storrs, CT) - See all my reviews (REAL NAME)

This book provides insight into an essential aspect of marketing that is often overlooked or even totally ignored by the mainstream media and society in general, namely the economic ramifications of the sizes and "personalities" of the different U.S. generations. Numerous statistics, relevant examples from the past, and predictions for the future are presented in a way that is engaging and thought-provoking. I would highly recommend this book to anyone who is serious about making money, or just interested in better understanding our economy and where it is headed.

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Most Recent Customer Reviews

5.0 out of 5 stars Employable Common Sense
Many texts are oblique and indirect, written so the author can be published. However,Mr. Gronbach's book is a fresh, well written guide to accurate market forecasting that gives... Read more

Published on April 10, 2006 by Robert E. Conti

5.0 out of 5 stars It makes......Common Census!
This book is simply written and simply...very insightful! The basic, simple and very practical formula of supply and demand based on population growth is simply explained. Read more

Published on April 2, 2006 by David J. Pepe

5.0 out of 5 stars Fascinating!
This book hits the nail on the head. It catches you shaking your head thinking "why don't they teach this in college?? Read more

Published on December 12, 2005 by Paula Fischer

5.0 out of 5 stars Thought provoking
This book contains a point of view that many businessmen dismiss, or don't even consider. It teaches business in a simple way and portrays it in a way that IS common sense. Read more

Published on November 20, 2005 by Mel

5.0 out of 5 stars An Undistractable
One honest point put so well in words!!! This book got my complete attention from start to finish, because of the truthfulness of the subject and the clarity of its narration. Read more

Published on June 8, 2005 by Tabitha Abraham

5.0 out of 5 stars Eye opener...
Not merely an important read for anyone involved in marketing, sales, business strategy or development, this book is pure words of wisdom for the masses. Read more

Published on May 12, 2005 by Steve Lovelace

5.0 out of 5 stars This is an AMAZING book
If you are thinking of opening a business or just want to learn more about business this book is a MUST read. Read more

Published on January 25, 2005 by Kurt J. Zendzian

5.0 out of 5 stars Predicting the Future Made Easy
I used to think predicting the future was difficult. I was in awe of people who could do it. Then I read Kenneth W. Read more

Published on December 9, 2004 by Warren Greshes

4.0 out of 5 stars A business basics book
A great read! A must for anyone who wants to be successful in business, not just today, but into the future. Read more

Published on November 2, 2004 by Bobbie Singleton

› See all 12 customer reviews...

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