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How to Use TV for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity (Audio Cassette)

by George McKenzie (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

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Editorial Reviews

Product Description
Would you believe you can tell your story and promote your business on TV in a way that's more believable, powerful, productive and profitable than any advertising you can buy at any price?

You can let the news media and the public service departments of your local TV stations do it for you. You may find this hard to believe, but TV reporters producers, and assignment editors need your help...and they're willing to let you showcase yourself in front of thousands of their viewers in return...just imagine how that free advertising can add dollars to your bottom line.

You'll learn how to do it in this 90 minute cassette program.

About the Author
George McKenzie has been a radio and TV reporter for more than 30 years. His work has appeared on ABC, NBC, CBS, CNN and ESPN. He is a three-time-winner of the "Best Sportscast In Texas Award" from the Texas Association of Broadcasters.

Product Details

Audio Cassette
Publisher: Mastermind Learning Systems (June 2003)
ISBN-10: 0972978224
ISBN-13: 978-0972978224
Product Dimensions: 7.5 x 5.4 x 0.6 inches
Shipping Weight: 2.4 ounces (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #2,904,861 in Books (See Bestsellers in Books)

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4.5 out of 5 stars (2 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Awesome!, August 20, 2003

By A Customer

I came across some of George McKenzie's products during an extensive search online. I'm glad I did! I'm starting my own business and had no idea where to start with getting the word out. This book was very useful. It surpassed my expectations and ended up saving me A LOT of research time. A definite must for anyone who wants to publicize their small business!

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4.0 out of 5 stars You Can Be On TV And It's Easier Than You Think, August 7, 2003

By	Malacka (APO, AE USA) - See all my reviews

Unless you feel like spending your entire career trying to figure the ends and outs of using TV for public relations, free advertising, internet marketing, website promotion, and small business publicity then I'd say just "listen" to what a pro tells you. And not just "any" pro.

You'll definitely want to check out George McKenzie. If you've ever heard anything by him then you'll know what I mean. You really "would" have to be in the public relations field, or have a relative working in it, to get anyone to spill the beans like George does.

Sure, you could pay someone to do all the work for you. Let them make all your decisions while you wonder whether they are acting in your best interests, or theirs. I'd rather be "in" that loop that out.

With the priceless insider's look that George provides, you're definitely "in" the loop, in control and you get the benefit of years of training and experience that could only come from actually having been in the business and worked thousands of successful PR campaigns.

I highly recommend this "fly on the wall" insider's look at how to use TV to boost sales. Because if you put these tips and tricks to work that's exactly what will happen.

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