Review
"...all the best PR advice you've ever tried to give a CEO in one handy little book..." -- The Measurement Standard, Katie D. Paine, February 2005
"One of the best lessons in this book is that the editor, not the product or company, is your boss." -- Lisa Vaas, associate editor, eWEEK.com
"The author clearly and concisely discusses important aspects of a complete public relations program..." -- Andy Marken, Marken Communications, Inc. February 2005
"This book is a nice introduction to public relations for an executive at a small or midsize company..." -- Phoenix Business Journal, Stephanie Houser, March 4, 2005
"This book is your roadmap to understand how editors think and how to make your efforts more successful." -- Doug Chapin, president and CEO, GlobalSight
"VandeVrede understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." -- Dale Dauten, King Features columnist ("The Corporate Curmudgeon" and "Kate & Dale Talk Jobs" and author of The Gifted Boss.
"One of the best lessons in this book is that the editor, not the product or company, is your boss." -- Lisa Vaas, associate editor, eWEEK.com
"The author clearly and concisely discusses important aspects of a complete public relations program..." -- Andy Marken, Marken Communications, Inc. February 2005
"This book is a nice introduction to public relations for an executive at a small or midsize company..." -- Phoenix Business Journal, Stephanie Houser, March 4, 2005
"This book is your roadmap to understand how editors think and how to make your efforts more successful." -- Doug Chapin, president and CEO, GlobalSight
"VandeVrede understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." -- Dale Dauten, King Features columnist ("The Corporate Curmudgeon" and "Kate & Dale Talk Jobs" and author of The Gifted Boss.
Product Description
This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers. Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts.
