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Starting & Running a Successful Newsletter or Magazine (4th Edition) (Paperback)

by Cheryl Woodard (Author)

4.1 out of 5 stars See all reviews (16 customer reviews)

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Editorial Reviews

Review
...Woodard's professional qualifications, coupled with her clear writing style, make this book a must-read for would-be publishers. -- Minneapolis Star-Tribune

It's the only book I've seen that provides all the crucial information publishers need to know. -- Tim Keck, Publisher, The Stranger

Product Description
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries

The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

See all Editorial Reviews

Product Details

Paperback: 384 pages
Publisher: NOLO; 4th edition (October 2004)
Language: English
ISBN-10: 1413300839
ISBN-13: 978-1413300833
Product Dimensions: 8.8 x 7 x 1 inches
Shipping Weight: 1 pounds

Average Customer Review: 4.1 out of 5 stars See all reviews (16 customer reviews)

Amazon.com Sales Rank: #537,792 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Inside This Book (learn more)

First Sentence:
This book is a step-by-step guide to the business side of publishing. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
many new publishers, circulation strategy, editorial mission statement, gathering good information, niche publishers, publishing expenses, advertising prospects, publishing strategy, experienced publishers, renewal letters, renewal promotions, publishing idea, newsstand distribution, solo operator, subscription income, ancillary products, publishing people, advertising salespeople, periodical publishers, selling ads, reader relationship, advertiser support, test mailing, paid subscribers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cruises Update, New York, Silent Skier, Building Your Advertising Business, Building the Reader Relationship, Golf Digest, Adding More Products, Developing Your Circulation Strategy, Smart Publishing, Anne Cox, Independent Press Association, Tony Thomas, Managing Employees, Source Book, Getting Help From Other People, Vermont Life, The Bark, The Kiplinger Washington Letter, Consumer Reports, Kate Macdonald, Magazine Publishers of America, Sitting Well, Tracks World Expo, Advertising Age, Fast Company

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Books on Related Topics | Concordance | Text Stats

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

Citations (learn more)

This book cites 36 books:

The Small Business Start-Up Kit: A Step-by-Step Legal Guide by Peri Pakroo on page 215, page 242, and page 383
Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble! by Bernard B. Kamoroff on page 242, and page 383
Find It Fast 5th Edition: How to Uncover Expert Information on Any Subject Online or in Print (Harper Resource Book.) by Robert I. Berkman on page 81, and page 382
How To Write A Business Plan by Mike P. McKeever on page 222, and page 382
Small Time Operator by Bernard Kamoroff on page 242, and page 383

See all 36 books this book cites

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What Do Customers Ultimately Buy After Viewing This Item?

	68% buy the item featured on this page: Starting & Running a Successful Newsletter or Magazine (4th Edition) 4.1 out of 5 stars (16)
	12% buy How to Start a Magazine 4.5 out of 5 stars (11) $19.77
	9% buy How Not to Start a Magazine 4.2 out of 5 stars (13) $14.95
	8% buy Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to STart Manage, and Profit from a Homebased Publishing Company (Culture Tools) 4.3 out of 5 stars (15) $16.47

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Customer Reviews

16 Reviews

5 star:		(9)
4 star:		(3)
3 star:		(1)
2 star:		(3)
1 star:		(0)

Average Customer Review

4.1 out of 5 stars (16 customer reviews)

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Most Helpful Customer Reviews

51 of 52 people found the following review helpful:

3.0 out of 5 stars Good, but ...., July 3, 2003

By A Customer

This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)

This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.

I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...

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33 of 35 people found the following review helpful:

5.0 out of 5 stars Not perfect, but pretty darn close., February 5, 2003

By	Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews

This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)

Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.

I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!

What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.

She did a great job discussing internet publishing and should expand on the topic in the next edition.

Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!

Again, I heartily recommend this book!

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19 of 20 people found the following review helpful:

2.0 out of 5 stars Falls Woefully Short, January 13, 2005

By	Patrick Brady (Los Angeles) - See all my reviews (REAL NAME)

This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)

Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.

Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)

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Most Recent Customer Reviews

5.0 out of 5 stars Very worthwhile!
This is a great book! It's got loads of useful information on magazines. Definitely worth the money!

Published 1 month ago by C. Zimmerman

4.0 out of 5 stars Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine
If you are contemplating starting or converting an online publishing company, take a look at Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard. Read more

Published 2 months ago by Michelle L. Rodriguez

5.0 out of 5 stars Great Book, So Much Valuable Information
I shows throughout the book that Cheryl Woodard has learned the job "in the field", and she has been able to communicate so efficiently and generously all this experience gained... Read more

Published 5 months ago by B. Deslauriers

5.0 out of 5 stars Very Helpful Book
The condition could've been a little better but the overall condition was fine. I feel that it is a very well put how to book. It gives the tips that you need to succeed.

Published 11 months ago by Chanelle Flowers

2.0 out of 5 stars Geared towards those with significant means - rather than homebased publishers.
I believe this book is best suited for those who have the means to pay for study groups, and pay a small to mid-sized in house staff. Read more

Published 17 months ago by That Chatty Gal

5.0 out of 5 stars Should be titled the "Bible of Start-Up Publishing"!
Starting & Running a Successful Newsletter or Magazine should be on the desk or bookshelf of every would-be or early-stage publisher (maybe seasoned professionals as well)! Read more

Published 18 months ago by Entertainment Publisher

5.0 out of 5 stars An excellent pick for both general-interest and college-level libraries.
If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter... Read more

Published on February 8, 2007 by Midwest Book Review

2.0 out of 5 stars Not very useful
I did not find this book to be very useful. For one thing, it seems to assume that if you're going to publish a magaine you had better have a lot of money. Read more

Published on June 13, 2006 by William Genovese

5.0 out of 5 stars Great Guide
I recommend this book to an individual with no prior magazine publishing experience or know-how.

Published on June 9, 2006 by Yvonne Sullivan

4.0 out of 5 stars Who is this Patrick Brady?
I read this book and I can see that most other reviewers agree with me that the book's pretty good. It's not perfect, but what is? Read more

Published on May 5, 2006 by Pandie

› See all 16 customer reviews...

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