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Starting & Running a Successful Newsletter or Magazine
 
 
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Starting & Running a Successful Newsletter or Magazine (Paperback)

~ (Author)
Key Phrases: hot list, most new publishers, circulation strategy, Silent Skier, Cruises Update, New York (more...)
4.2 out of 5 stars  See all reviews (17 customer reviews)

List Price: $29.99
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Frequently Bought Together

Starting & Running a Successful Newsletter or Magazine + How to Start a Magazine + Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to Start, Manage, and Profit from a Homebased Publishing Company (Culture Tools)
Price For All Three: $56.03

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Editorial Reviews

Review

"Contains many cautions and bright ideas..." -- Orange County Register

"I really wish I had this book when I started publishing eight years ago. It's the only book I've seen that provides all the crucial information publishers need to know." -- Tim Keck, Publisher, The Seattle Stranger

"If you have the will to publish in today's changing print and digital media, then let this book show you the way. It is absolutely teeming with essential, practical information." -- Peder C. Johnson, Publisher, Desktop Journal

"The business expertise that all publishers need is well-presented in this book... Woodard's professional qualifications, coupled with her clear writing style... make this book a must-read for would-be publishers." -- Minneapolis Star-Tribune


Product Description

Expert insight from the co-founder of PC and Macworld magazines!

Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're publishing creating simple newsletters, or a sophisticated magazine and website, it provides all the information necessary to start and run your business.

Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:

  • raising start-up money
  • attracting the best help
  • choosing the right marketing strategies
  • creating a solid subscription base
  • building loyalty among readers and advertisers
  • competing effectively against even the biggest adversaries

    What's new?

    The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.


  • Product Details

    • Paperback: 384 pages
    • Publisher: NOLO; 5 edition (October 25, 2006)
    • Language: English
    • ISBN-10: 1413305237
    • ISBN-13: 978-1413305234
    • Product Dimensions: 9 x 6.8 x 1.2 inches
    • Shipping Weight: 1.6 pounds (View shipping rates and policies)
    • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
    • Amazon.com Sales Rank: #308,106 in Books (See Bestsellers in Books)

    More About the Author

    Cheryl Woodard
    Discover books, learn about writers, read author blogs, and more.

    Visit Amazon's Cheryl Woodard Page

    Inside This Book (learn more)

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    Customer Reviews

    17 Reviews
    5 star:
     (10)
    4 star:
     (3)
    3 star:
     (1)
    2 star:
     (3)
    1 star:    (0)
     
     
     
     
     
    Average Customer Review
    4.2 out of 5 stars (17 customer reviews)
     
     
     
     
    Share your thoughts with other customers:
    Most Helpful Customer Reviews

     
    53 of 54 people found the following review helpful:
    3.0 out of 5 stars Good, but ...., July 3, 2003
    By A Customer
    This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.

    I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...

    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    33 of 35 people found the following review helpful:
    5.0 out of 5 stars Not perfect, but pretty darn close., February 5, 2003
    By Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews
      
    Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.

    I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!

    What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.

    She did a great job discussing internet publishing and should expand on the topic in the next edition.

    Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!

    Again, I heartily recommend this book!

    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    20 of 21 people found the following review helpful:
    2.0 out of 5 stars Falls Woefully Short, January 13, 2005
    By Patrick Brady (Los Angeles) - See all my reviews
    (REAL NAME)   
    Starting a magazine, as I have done, requires more than just an editorial plan. Woodard's book does a nice job of establishing what needs to go into an editorial plan but it completely ignores production issues, printing, advertising and funding. It's a little like telling someone how to design a car without mentioning that in addition to nice upholstery and great body work it needs an engine and tires. Put another way, she only talks about the part of the iceberg you can see.
    Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)


    Share your thoughts with other customers: Create your own review
     
     
     
    Most Recent Customer Reviews

    5.0 out of 5 stars Very informative book
    I am a small independent publisher. I have published a mag for a couple years yet but nevertheless found this book very helpfull. Read more
    Published 2 months ago by Hair's

    5.0 out of 5 stars Very worthwhile!
    This is a great book! It's got loads of useful information on magazines. Definitely worth the money!
    Published 5 months ago by C. Zimmerman

    4.0 out of 5 stars Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine
    If you are contemplating starting or converting an online publishing company, take a look at Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard. Read more
    Published 6 months ago by Michelle L. Rodriguez

    5.0 out of 5 stars Great Book, So Much Valuable Information
    I shows throughout the book that Cheryl Woodard has learned the job "in the field", and she has been able to communicate so efficiently and generously all this experience gained... Read more
    Published 9 months ago by B. Deslauriers

    5.0 out of 5 stars Very Helpful Book
    The condition could've been a little better but the overall condition was fine. I feel that it is a very well put how to book. It gives the tips that you need to succeed.
    Published 15 months ago by Chanelle Flowers

    2.0 out of 5 stars Geared towards those with significant means - rather than homebased publishers.
    I believe this book is best suited for those who have the means to pay for study groups, and pay a small to mid-sized in house staff. Read more
    Published 21 months ago by That Chatty Gal

    5.0 out of 5 stars Should be titled the "Bible of Start-Up Publishing"!
    Starting & Running a Successful Newsletter or Magazine should be on the desk or bookshelf of every would-be or early-stage publisher (maybe seasoned professionals as well)! Read more
    Published 22 months ago by Now, Solar

    5.0 out of 5 stars An excellent pick for both general-interest and college-level libraries.
    If you're ready to become a publisher, it would be wise to head the experience of the co-founder of three very successful magazines in Starting & Running a Successful Newsletter... Read more
    Published on February 8, 2007 by Midwest Book Review

    2.0 out of 5 stars Not very useful
    I did not find this book to be very useful. For one thing, it seems to assume that if you're going to publish a magaine you had better have a lot of money. Read more
    Published on June 13, 2006 by William Genovese

    5.0 out of 5 stars Great Guide
    I recommend this book to an individual with no prior magazine publishing experience or know-how.
    Published on June 9, 2006 by Yvonne Sullivan

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