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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business (Paperback)

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Key Phrases: dimensional mail, experiential marketing, marriage mail, Bike Friday, Stanley's Tavern, United States (more...)

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Product Description

Ask small-business owners to name their number one goal, and they’ll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization.In Maximum Marketing, Minimum Dollars, small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon, whose friendly, sage advice counsels three million business owners monthly in Entrepreneur magazine, here leads readers step-by-step through 50 innovative, affordable tactics to generate sales.Maximum Marketing, Minimum Dollars addresses every element of small-business marketing—from creating an online marketing program and winning referrals to forging alliances and establishing a public relations program. Gordon tells the marketing success stories of small businesses nationwide to demonstrate how to fuel business growth using aggressive, targeted, but inexpensive methods.Maximum Marketing, Minimum Dollars reveals the marketing lessons essential to entrepreneurial success.HighlightsSmall-business owners and entrepreneurs will learn how to:• Implement powerful marketing tactics while staying on budget.• Identify the right market niches and conduct customer research.• Leverage the marriage of marketing and new technology—email lists, Web sites, and online public relations. • Reinvent traditional tactics such as trade magazine, radio, and TV advertising. • Combine sales and marketing for a low-cost one-two punch.

Product Details

Paperback: 240 pages
Publisher: Kaplan Business (April 1, 2006)
Language: English
ISBN-10: 1419520024
ISBN-13: 978-1419520020
Product Dimensions: 8.9 x 6 x 0.5 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review: 4.9 out of 5 stars See all reviews (11 customer reviews)

Amazon.com Sales Rank: #221,937 in Books (See Bestsellers in Books)
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#82 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
dimensional mail, experiential marketing, marriage mail, target audience profile, media relations program, referral prospects, paid search, radio tour, cinema advertising, ethnic media, open rate, media alert, cold prospects, marketing tactics

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bike Friday, Stanley's Tavern, United States, Dance Distributors, Beacon Street Girls, New York, Nite Lites, Key West, Fran's Chocolates, Harrison-Hoge Industries, Modern Bin, The Restaurant Store, Alianza Mortgage, Golden Oak Stables, Quadrille Quilting, Times Square, Wizard of Claws, Cecil Hoge, Sanders Financial Management, Sea Eagle, Two Sisters Catering, Yellow Pages, Color Creek Fiber Art, Los Angeles, Mark Sussman

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Citations (learn more)

This book cites 4 books:

The Handsomest Man in Cuba: An Escapade by Lynette Chiang on page 112
Internet Yellow Pages (6th ed) by Christine Maxwell on page 40
John Travolta (Superstars of Film) by Rachel Simpson on page 75
Financial Management (The Ipa Management Series) by Coker Group on page 200

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Start Your Own Business by Rieva Lesonsky

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Customer Reviews

11 Reviews

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4.9 out of 5 stars (11 customer reviews)

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars valuable marketing information, June 29, 2006

By	Help for the Computer Shy "www.computershy.com" (Brunswick, Maine) - See all my reviews

This book is one of the best marketing books I have ever read.
Kim Gordon writes in a clear and easy to understand style. Instead of inundating the reader with lots of abstract, academic business theory, she instead relates practical, real world marketing information that she herself has already tried and tested. For a relatively slim volume (222 pages including index), this book covers a lot of ground --- including writing great sales letters, relationship marketing, and creating press kits. I can't recommend it highly enough --- especially considering the book's low cost.
Check out Kim Gordon's columns at entrepreneur.com.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Excellent Advice, April 12, 2007

By	Steven K. Gold "Serial Entrepreneur & Author ... (Boston, MA USA) - See all my reviews (REAL NAME)

For many of us, what starts out as a great idea for a product or service ultimately turns into a marketing and sales challenge. When it comes to books on marketing, Maximum Marketing, Minimum Dollars is one of the best. First, it contains incredibly practical advice that can be put to use right away. This includes strategies that can be applied by every business, small or large, and irrespective of its product or service. Second, the book is written in an approachable manner, one that clearly and concisely conveys a large amount of information. If you're looking for a practical guide to marketing that will help you to make the most out of your marketing dollars, then this book is highly recommended.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

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7 of 7 people found the following review helpful:

5.0 out of 5 stars What a great, informative resource!, April 7, 2006

By	Stephen Mizner - See all my reviews (REAL NAME)

Small business owners have to continually make decisions about things outside our core areas of expertise. If marketing is a little outside your comfort zone, you'll undoubtedly find this book as useful and practical a guide as I have. Gordon gives you a concise and understandable overview of the full range of contemporary marketing avenues -- what they can do for you, when they're appropriate, what's involved in making them effective, and more -- integrating plenty of best-practices tips and illustrative case histories in each section. It's news you can really use. I especially found the last part of the book helpful which walks you through the necessary steps to put together a cohesive marketing program that fits your market and your budget.

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Most Recent Customer Reviews

4.0 out of 5 stars Very practical advice
This book gives very good practical advice for marketing on a budget. Sice it gives you 50 different tips, there is something usefull in there for every small business.

Published 9 months ago by S. Wathen

5.0 out of 5 stars I liked it
I work in sales at an agency in FL. I liked this book alot it gives you a bunch of great ideas. I got distracted almost everytime I picked it up because there were so many ideas... Read more

Published on June 7, 2007 by Lordbokor

5.0 out of 5 stars A guidebook an entrepreneur should not be without
I love this book. I checked it out at the library, but wanted to highlight so many things, I bought it. I keep it close at hand as a great resource for marketing my company. Read more

Published on April 11, 2007 by Susan Payton

5.0 out of 5 stars Maximum Marketing, Minimum Dollars
This book was very helpful and easy to read. I applied the techniques and am getting surprising responses.

Published on March 31, 2007 by Jennie L. Ashmore

5.0 out of 5 stars A Must Have For Sm Business Owners
This book rocks! It is an easy read with tons of information that a new business owner can use. The information is creative, cost-effective and results oriented. Read more

Published on March 17, 2007 by yoga chick

5.0 out of 5 stars Miximum Marketing, Minimum Dollars:
This book has all kinds of valuable information for anyone with an online business!

Published on July 16, 2006 by P. Pavel

5.0 out of 5 stars An informative guide to expanding and profitably enlarging a small business regardless of the product or service to be marketed
Maximum Marketing, Minimum Dollars: The Top Fifty Ways To Grow Your Small Business by author, national columnist, marketing expert, media spokesperson, and lecturer Kim T. Read more

Published on May 8, 2006 by Midwest Book Review

5.0 out of 5 stars GREAT BOOK FOR GROWING YOUR BUSINESS
Kim Gordon has outdone herself with this newest book from a seasoned marketing specialist. Ms. Gordon's book offers successful strategies to maximize small business marketing... Read more

Published on April 5, 2006 by M. L. Jolly

› See all 11 customer reviews...

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