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New Lanchester Strategy Volume 1
 
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New Lanchester Strategy Volume 1 (Paperback)

~ Shinichi Yano (Author)
2.0 out of 5 stars  See all reviews (2 customer reviews)
Price: $17.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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New Lanchester Strategy Volume 1 + New Lanchester Strategy: Sales and Marketing Strategy for the Weak + New Lanchester Strategy. Sales and Marketing Strategy for the Strong
Price For All Three: $53.85

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  • This item: New Lanchester Strategy Volume 1 by Shinichi Yano

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  • New Lanchester Strategy: Sales and Marketing Strategy for the Weak by Shinichi Yano

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  • New Lanchester Strategy. Sales and Marketing Strategy for the Strong by Yano Shinici

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Editorial Reviews

From Scientific American

Although there are many theories on strategic management, only a few are appreciated by businessmen. The New Lanchester Strategy illustrates one such practical theory. It is a bible for businessmen.


From The New Yorker

The Japanese economic miracle is based on successfully acquiring and applying knowledge. Not coincidentally, Japanese people have figured out that Manga can be used to learn as well as entertain. Courtesy of Japan and this new translation, we can now learn about the Lanchester Strategy. Be Smart! Read Manga! Read This Book!
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Product Details

  • Paperback: 174 pages
  • Publisher: Lanchester Press, Inc (May 1995)
  • Language: English
  • ISBN-10: 1573210005
  • ISBN-13: 978-1573210003
  • Product Dimensions: 8.3 x 6.2 x 0.6 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.com Sales Rank: #233,191 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
offensive quantity, initial numerical strength, offensive target, weapon efficiency, cumulative factor, strategic strength
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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What Do Customers Ultimately Buy After Viewing This Item?

New Lanchester Strategy Volume 1
75% buy the item featured on this page:
New Lanchester Strategy Volume 1 2.0 out of 5 stars (2)
$17.95
Lanchester Strategy: An Introduction
13% buy
Lanchester Strategy: An Introduction 1.5 out of 5 stars (2)
$38.00
New Lanchester Strategy: Sales and Marketing Strategy for the Weak
11% buy
New Lanchester Strategy: Sales and Marketing Strategy for the Weak
$17.95
New Lanchester Strategy. Sales and Marketing Strategy for the Strong
1% buy
New Lanchester Strategy. Sales and Marketing Strategy for the Strong
$17.95
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Customer Reviews

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2.0 out of 5 stars (2 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
2.0 out of 5 stars Interesting -- but buy it used, May 31, 2003
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
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1 of 2 people found the following review helpful:
2.0 out of 5 stars the comic book, May 1, 2000
By A Customer
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.
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