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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter) (Paperback)

by Dan S. Kennedy (Author)

4.5 out of 5 stars See all reviews (53 customer reviews)

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Editorial Reviews

Product Description
A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people. --This text refers to an out of print or unavailable edition of this title.

About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. --This text refers to the Paperback edition.

Product Details

Paperback: 195 pages
Publisher: Adams Media Corporation; 2nd edition (October 2000)
Language: English
ISBN-10: 1580622577
ISBN-13: 978-1580622578
Product Dimensions: 9 x 6.1 x 0.6 inches
Shipping Weight: 8.6 ounces

Average Customer Review: 4.5 out of 5 stars See all reviews (53 customer reviews)

Amazon.com Sales Rank: #162,605 in Books (See Bestsellers in Books)

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Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover

Citations (learn more)

4 books cite this book:

The Ultimate Small Business Guide: A Resource For Startups And Growing Businesses (Ultimate Business Library) by Editors Of Perseus Publishing on page 492
The 30 Second Commute : The Ultimate Guide to Starting and Operating a Home-Based Business by Beverley Williams in Back Matter
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan in Front Matter
Making It Big In Small Business 2006 by Beatrice Mulzer in Back Matter

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	89% buy the item featured on this page: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter) 4.5 out of 5 stars (53)
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Customer Reviews

53 Reviews

5 star:		(42)
4 star:		(4)
3 star:		(2)
2 star:		(4)
1 star:		(1)

Average Customer Review

4.5 out of 5 stars (53 customer reviews)

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Most Helpful Customer Reviews

70 of 72 people found the following review helpful:

5.0 out of 5 stars Wonderfully Simple, Limited by My Own Imagination, October 17, 2001

By	James Carter (Castro Valley, CA United States) - See all my reviews

This book is an amazing resource for anyone who writes sales letters. I own a business that sells high dollar OD/HR consulting. I bought this book based upon the reviews it got from other readers and the title. At first, I was very disappointed because the book is really directed mostly at direct-mail, reach-out-and-grab-the-buyer type businesses with products or services for consumers. My target audience is much more sophisticated and specialized.

I put the book on my shelf until recently. I picked it up again, mostly forgetting what I didn't like about it the first time. I quickly remembered, but I kept looking for different and new ideas. I found them. All I needed to do was to open my mind and use my imagination on how I could incorporate the ideas he has and use them. The results were amazing! I realized I had limited myself because I was really looking for a letter I could simply copy and change. Once I dropped that attitude, my whole view of the book changed.

Also, the formula for writing a great sales letter is the same whether you are writing something like mine or other types of copy or sales letters...

I highly recommend buying this book. Use it in the right way and you will see results.

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56 of 60 people found the following review helpful:

5.0 out of 5 stars Don't send junk mail. Write letters that get read., December 27, 2003

By	Harinath Thummalapalli (Austin, TX United States) - See all my reviews (REAL NAME)

This book is most useful to small business owners who want to generate qualified leads and not waste time, money, and energy in sending out useless junk mail.

The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. It does take a lot longer to implement the ideas presented though.

Here are a few things I learned in the book that really surprised me -

1. That some mail delivery personnel hate junk mail and hence do not deliver it (this is against the law but a small percentage still seemd to indulge in this criminal behavior). There are some good tips on how to minimize the chance of your sales letters being perceived as junk mail.

2. The concept of 'comparing apples to oranges' in presenting price to your customer. I have always had reservations about doing this but after reading the explanation in the book, I am no longer opposed to adopting this highly effective practice. The author has a very compelling argument on why this is the right thing to do.

3. Mailing a mockup of the sales letter to yourself to see your own gut reaction to your marketing material arriving at your mailbox. This seems the most logical thing to do but I have never done it. From now on, I am always going to mail myself a mockup package before placing an order with my printer.

The book is full of these kinds of surprises and hence the reason for the 5 stars in this review. This book is probably one of my top 10 high value purchases of 2003.

The most important lesson I learned after reading this book - never underestimate the difficulty of writing a great sales letter and be wary of letting someone else write your letter. If it is your business, there is no one more qualified to write this letter than you. Spend the time and read this book. You won't regret it. After a couple of negative experiences, I now design most of my marketing material myself.

Good luck!

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19 of 19 people found the following review helpful:

5.0 out of 5 stars This is the Entrepreneuial Copywriter's Bible, April 2, 1998

By	results@ebicom.net (Tupelo, MS) - See all my reviews

This review is from: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques (Paperback)

I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Kennedy doen't use watered-down, full-of-fluff Madison Avenue techniques. He takes you by the hand and walks you through the copywriting process step-by-step. If you follow his advice and you're not afraid of being to direct or of making you're offer to strong you can end up with a sales letter that will keep the orders rolling in for years!

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Most Recent Customer Reviews

5.0 out of 5 stars Good Book
If you are open minded and willing to try none traditional ideas. Try this book

Published 4 days ago by Nidal Kerdiya

5.0 out of 5 stars Dan Kennedy Always Overdelivers!
As usual, Dan has overdelivered on this one.

It is so much more than just a sales letter guide. Read more

Published 10 days ago by Igor Kheifets

4.0 out of 5 stars Can we call it dated yet?
It is compulsory to recommend this book to newbies.

I'm just not so sure it should still be that way? Read more

Published 1 month ago by Alan C

5.0 out of 5 stars A Book That Can Change Your Profits - For Less Than The Cost Of Dinner
Dan Kennedy is arguable the best direct marketer in the business and this book is incredible. It's incredible because Dan shares so much awesome information that can dramatically... Read more

Published 4 months ago by Mark Barron

5.0 out of 5 stars If Dan Kennedy Writes It, You Should Buy It
As a long-time GKIC member (Glazer-Kennedy Insider's Circle member), I own all of Dan's books and many of his CDs. Read more

Published 7 months ago by Charles Seymour Jr.

4.0 out of 5 stars Undisclosed Sources
Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. Read more

Published 9 months ago by James Nichol

5.0 out of 5 stars One of the best books ever written about sales letters & DM
Well written, and full of beneficial concept and ideas. Dan Kennedy is a great direct marketer to learn from. He has a straight forward, to the point approach. Read more

Published 10 months ago by Granada

5.0 out of 5 stars This book is worth 100 times its weight in gold!
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Read more

Published 10 months ago by Larry R. Lane

2.0 out of 5 stars Not much detail
Dan Kennedy is a master of marketing and self-promotion.

This book functions to up-sell his other books and courses.

No problem there. Read more

Published 13 months ago by Loren Woirhaye

5.0 out of 5 stars How to have your sales letters actually make the sale.
On first reading you may say to yourself, is this really the "Ultimate" guide to writing a sales letter? That is what I thought at first. Read more

Published 16 months ago by Bernie L. Malonson

› See all 53 customer reviews...

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