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The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Ultimate Sales Letter) (Paperback)

by Dan S. Kennedy (Author)
4.5 out of 5 stars  (45 customer reviews)

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Editorial Reviews
Book Description
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
  • The twelve best headline formulas
  • Strategies for building a customer base
  • Sales letters for Web sites and online use
    This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country. --This text refers to the Paperback edition.

    About the Author
    Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. --This text refers to the Paperback edition.
    • Product Details
    • Paperback: 195 pages
    • Publisher: Adams Media Corporation; 2nd edition (October 2000)
    • Language: English
    • ISBN-10: 1580622577
    • ISBN-13: 978-1580622578
    • Product Dimensions: 9 x 6.1 x 0.6 inches
    • Shipping Weight: 8.6 ounces
    • Average Customer Review: 4.5 out of 5 stars  (45 customer reviews)
    • Amazon.com Sales Rank: #320,593 in Books (See Bestsellers in Books)
      (Publishers and authors: Improve Your Sales)
    • Also Available in: Paperback (Bargain Price) |  Paperback (3) |  All Editions

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