Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
35 used & new from $1.89

Have one to sell? Sell yours here
 
   
Logo Lab
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get yours here.
 
  

Logo Lab (Paperback)

by Mine (Author), Christopher Simmons (Author)
5.0 out of 5 stars See all reviews (1 customer review)

List Price: $29.99
Price: $19.79 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $10.20 (34%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Tuesday, July 21? Choose One-Day Shipping at checkout. Details
19 new from $1.89 16 used from $1.89

Frequently Bought Together

Logo Lab + Logo, Font & Lettering Bible + Logo Design Workbook: A Hands-On Guide to Creating Logos
Price For All Three: $58.06

Show availability and shipping details


Customers Who Bought This Item Also Bought

Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook: A Hands-On Guide to Creating Logos

by Noreen Morioka, Terry Stone Sean Adams
4.3 out of 5 stars (13)  $16.50
Letterhead and Logo Design 9 (v. 9)

Letterhead and Logo Design 9 (v. 9)

by MINE
4.5 out of 5 stars (13)  $19.80
The Secret Life of Logos: Behind the Design of 80 Great Logos

The Secret Life of Logos: Behind the Design of 80 Great Logos

by Leslie Cabarga
4.0 out of 5 stars (9)  $19.79
LogoLounge 4: 2000 International Identities by Leading Designers (v. 4)

LogoLounge 4: 2000 International Identities by Leading Designers (v. 4)

by Catharine Fishel
4.5 out of 5 stars (8)  $35.00
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

by Ellen Lupton
4.2 out of 5 stars (55)  $14.41
Explore similar items

Editorial Reviews

Product Description
Logo design is a hot topic for graphic designers, but most books on the subject offer little more than a gallery of successful identity systems. Logo Lab gives creatives the in-depth information they crave, with:

-A look at 18 head-turning logos from concept to completion -Interviews with designers and clients on why each design works -High-profile case studies for Converse, the Houston Texans and Kroger Foods

Every page is packed with the kind of analysis, sketches and insight designers crave. It's exactly the kind of information they need to help their own clients stand out from the crowd.

About the Author
Award-winning designer Christopher C.H. Simmons currently works as a senior designer and teaches an identity design course at his local college.


Product Details

  • Paperback: 144 pages
  • Publisher: How (July 1, 2005)
  • Language: English
  • ISBN-10: 1581805497
  • ISBN-13: 978-1581805499
  • Product Dimensions: 10.9 x 8.6 x 0.6 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #557,648 in Books (See Bestsellers in Books)

What Do Customers Ultimately Buy After Viewing This Item?


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below.
(2)

Your tags: Add your first tag
 
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
6 of 7 people found the following review helpful:
5.0 out of 5 stars The logo design process book we've been waiting for..., July 31, 2005
"Logo Lab," the new HOW Design Books release from designer/author Christopher C.H. Simmons, is the identity design book many in the profession have been waiting for to help actually explain the process of creating logos. The book lives up to its subhead by really demonstrating "identity creation from concept to completion" in a clean and beautifully designed format. Simmons, in a conversational style of writing, introduces us to the creative geniuses behind 18 individual identity projects and then takes us through the client meetings, concepting, sketching, scheduling, presentations and execution of the final design for the businesses, organizations and products featured. Along the way the reader is visually stimulated by initial logo scribbles, presentation boards and the end applications for the identities of Converse, the New York City Olympic bid, an NFL team, the Georgia Music Hall of fame and more. From the one-person firm efforts of sports identity specialist Mark Verlander to the teamwork of Ogilvy & Mather's Brand Integration Group, the author takes the viewer to a position of peering over the shoulder of the designers hard at work through his text and vibrant illustrative elements. A favorite chapter is the presentation of Simmon's fascinating interview with the perennially cranky and brilliant Art Chantry, as he explains his working relationship with client Estrus Records - illustrated with 60 logos produced for the company. It is also thrilling to have Simmons include the story and process of his own design for Paradox Media in this volume. His chicken and egg (or is it egg and chicken) design is destined to be a classic - as is this book. From now on, whenever a designer asks for an explanation of the logo design process the easy answer is: "Go buy a copy of "Logo Lab." I do have one gripe about the book. At 144 pages, and with only 18 excellent case studies, the book is far too short. We can only hope that "Logo Lab, Vol. 2" is a future possibility. - Jeff Fisher, Logo Notions, CreativeLatitude.com
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
Ad
 
Only search this product's reviews



Customer Discussions

 Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


   


Product Information from the Amapedia Community

Beta (What's this?)



Look for Similar Items by Category


Summer Sales

Omaha Steaks Hamburgers
Shop the summer food sale and save up to 50% on salsas and spreads, steaks and burgers, seafood, oils and vinegars, and desserts, only at Amazon Gourmet.

See all sale items

 

Best Books of 2008

Best of 2008
Find our top 100 editors' picks as well as customers' favorites in dozens of categories in our Best Books of 2008 Store.
 

Dive into Summer Reading

Summer Reading for Kids and Teens
Don't even think about hitting the beach without browsing the books in our Summer Reading Store. Discover bestsellers, paperback picks, beach reads, and more terrific titles all summer long.
 

Best Books

Best of the Month
See our editors' picks and more of the best new books on our Best of the Month page.
 
Ad

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Where's My Stuff?

Shipping & Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue shopping: Top Sellers
Free
Free by Chris Anderson
Paranoia
Paranoia by Joseph Finder
My Soul to Lose
My Soul to Lose by Rachel Vincent
Darkfever
Darkfever by Karen Marie Moning

Conditions of Use | Privacy Notice © 1996-2009, Amazon.com, Inc. or its affiliates