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The Big Fix: How The Pharmaceutical Industry Rips Off American Consumers (Publicaffairs Reports) (Paperback)

~ (Author) "THE AMOUNT we spend each year for prescription drugs is rising, and it is rising dramatically-by some 15 percent a year for the last several..." (more)
Key Phrases: drug reps, drug spending, purple pill, United States, Big Pharma, New York (more...)

4.2 out of 5 stars See all reviews (12 customer reviews)

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Editorial Reviews

Review

"a highly informative description of how and why drug companies are such powerful, successful businesses." -- Washington Post Book World, July 13, 2003.

Product Description

A meticulously reported expose uncovers exactly how the drug industry boosts sales and bilks consumers in the most lucrative prescription drug market in the world.

As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands"--blockbuster drugs with huge sales--and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue--fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

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Product Details

Paperback: 208 pages
Publisher: PublicAffairs; 1 edition (May 6, 2003)
Language: English
ISBN-10: 1586481851
ISBN-13: 978-1586481858
Product Dimensions: 8.2 x 5.5 x 0.7 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review: 4.2 out of 5 stars See all reviews (12 customer reviews)

Amazon.com Sales Rank: #492,339 in Books (See Bestsellers in Books)

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› Visit Amazon's Katharine Greider Page

Inside This Book (learn more)

First Sentence:
THE AMOUNT we spend each year for prescription drugs is rising, and it is rising dramatically-by some 15 percent a year for the last several years. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
drug reps, drug spending, purple pill, generic competition, drug industry

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Big Pharma, New York, Bristol-Myers Squibb, Medicine Assist, Eli Lilly, Kaiser Family Foundation, Public Citizen, United Health Alliance, New England Journal of Medicine, San Francisco, Annals of Internal Medicine, Freedom of Information, National Cancer Institute, Preventive Services Task Force, University of California

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Citations (learn more)

This book cites 6 books:

New England Journal of Medicine (5 Year Cumulative Index 1984-1988) by Marcia Angell on page 80
Practice Guidelines in Primary Care 2002 by Ralph Gonzales on page 128
The Trial of Socrates by I.F. Stone in Back Matter
Feminine Forever by Robert A. Wilson on page 120
Health Care Management (Hands on ethics in...) by Alan Gillies in Back Matter

See all 6 books this book cites

7 books cite this book:

The Rise of Viagra: How the Little Blue Pill Changed Sex in America by Meika Loe on page 172, Back Matter (1), and Back Matter (2)
Profits before People?: Ethical Standards and the Marketing of Prescription Drugs (Bioethics and the Humanities) by Leonard J. Weber in Back Matter (1), Back Matter (2), and Back Matter (3)
Sweet Deception: Why Splenda, NutraSweet, and the FDA May Be Hazardous to Your Health by Dr. Joseph Mercola in Back Matter (1), and Back Matter (2)
The Truth About the Drug Companies: How They Deceive Us and What to Do About It by Marcia Angell in Back Matter
Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat by Fran Hawthorne in Back Matter

See all 7 books citing this book

Books on Related Topics (learn more)

Inside the FDA by Fran Hawthorne

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Selling Sickness by Ray Moynihan

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The Truth About the Drug Companies by Marcia Angell

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Overdosed America by John Abramson

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	48% buy the item featured on this page: The Big Fix: How The Pharmaceutical Industry Rips Off American Consumers (Publicaffairs Reports) 4.2 out of 5 stars (12) $10.92
	19% buy The Truth About the Drug Companies: How They Deceive Us and What to Do About It 3.9 out of 5 stars (91) $10.85
	15% buy Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients 4.3 out of 5 stars (26) $12.44
	9% buy Overdosed America: The Broken Promise of American Medicine (P.S.) 4.8 out of 5 stars (58) $10.07

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Customer Reviews

12 Reviews

5 star:		(7)
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Average Customer Review

4.2 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

39 of 45 people found the following review helpful:

5.0 out of 5 stars Sick, sick, sick, June 2, 2003

By A Customer

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Did you know that when you or your insurance company plunk down big bucks for your Zocor or Zoloft or Zyrtec, you're paying nearly twice as much as the French and Italians and about a third again as much as the Swedes, Swiss, Germans and Canadians? What for? If you believe the pharmaceutical industry, the high price of your prescription is supporting research that could save your life. And so it does, but not nearly to the extent we've been led to believe. In fact, as you'll learn in this well documented new book, much of that research is done on your tax dollar by Uncle Sam, with the drug companies reaping the profits at little or no expense to themselves. Your drug dollars are also paying for 625 industry lobbyists--a contingent larger than Congress itself. You're also subsidizing anti-consumer legal battles, like the one against that Maine law designed to get competitive drug pricing for Medicaid and uninsured patients that was just upheld by the Supreme Court. And all those lawsuits to prevent or stall low-priced generics from getting onto the market after patents expire. And then there's the annual $2.6 billion in consumer advertising--a tenfold increase in just a decade, and all those free samples and other rewards to doctors. Is this how you want your hard-earned healthcare dollars spent? Do you really want the pharmaceutical industry setting America's drug policy? If not, what can you do about it? Reading this excellent book is a very good place to start.

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20 of 23 people found the following review helpful:

5.0 out of 5 stars cogent, revealing, compelling reading, May 21, 2003

By A Customer

If you've ever stood at the pharmacy counter and wondered why the prescriptions you've just picked up cost so much, this book has the answers. Big Pharma - the major drug companies - need to make big profits, and the author explains how they use the money you pay them. She does it without being sensational or shrill, instead calmly laying out the facts of direct-to-consumer advertising, pharma-sponsored conferences, pharma-sponsored research, vacations and coffee mugs and big consulting fees for doctors. I for one had no idea of the extent of their reach, and I find it shocking and enraging. Big Pharma virtually sets the health agenda, and after reading this book I have a clearer sense of how they do it. I hope our politicians pay heed, and start fixing this disaster.

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19 of 22 people found the following review helpful:

4.0 out of 5 stars Excellent discussion of prescription drug issues, May 30, 2003

By A Customer

Despite the inflamatory title, for which I deducted one star, this book is a compelling read. Whatever side of the drug prcing and access debate you are on, you can learn from Ms. Greider's review of the core issues. She makes the issues entirely understandable and it is actually a fascinating read.

What is clear is that the status quo will not stand. That is, the polical pressure and books like these will force the drug industry to either lower or slow down price increases. If not, then legislative action largely from states, will put a cap on prices through state pricing negotiations with drug companies. This book, despite the insulting title, should be read by all drug company executives. While I doubt it is a "big fix", I have no doubt aggressive drug marketing practices are not all pure and need some revisions soon.

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› See all 12 customer reviews...

Most Recent Customer Reviews

3.0 out of 5 stars Good points with good examples
This short book is a compilation of complaints against the US pharmaceutical industry (Big Pharma) and how it rips of American consumers and taxpayers. Read more

Published on March 22, 2007 by Newton Ooi

4.0 out of 5 stars A lot needs fixing
In 30 yrs. of working as a retail pharmacist I have heard my fair share of "bitching" about drug prices as the Denver Two Step refers to. Read more

Published on April 18, 2006 by W. Walker

5.0 out of 5 stars American Road Kill

The U.S. ranks #1 in amount of healthcare spending per person yet 37th in healthcare performance (World Health Organization). Read more

Published on April 4, 2006 by Rally Monkey

5.0 out of 5 stars The Big Fix:
This book made it much clearer to me how the pharmaceutical companies operate. Everyone should read this who takes prescription medications. A must read for all!!

Published on March 9, 2006 by sharon goss

5.0 out of 5 stars SCREW YOU, JERRY FALWELL!
This is my personal response to anyone else throwing darts at this book by Katherine Greider. Let it be from now on that you eiether agree with Mrs. Read more

Published on September 13, 2004 by Steven B. Mccrary

5.0 out of 5 stars Don't be a victim of Big Pharma's greed
Katharine Greider has given you a rare unbiased look inside the pharmaceutical industry. I know several doctors. They all get 4-6 visits a day from drug "detailers. Read more

Published on August 23, 2004 by Bill Henderson

1.0 out of 5 stars Why do we complain about cost?
Whats the price of your life? No coverage of the new compounds and molecules that have sustained millions of lives worldwide? Read more

Published on August 5, 2004 by Step

5.0 out of 5 stars Very good read
This book is stringly recommended for anyone interested in this subject. A good site to explore is www.rxsanity.org

Published on March 20, 2004

3.0 out of 5 stars No easy answers or analysis ...
Not nearly the insightful analysis that is claims to be, it presents a lot of the practices of the pharmaceutical industry that deserve scrutiny, including its promotional... Read more

Published on January 31, 2004 by Sailor Al

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