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The Integrity Advantage: How Taking the High Road Creates a Competitive Advantage in Business
 
 
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The Integrity Advantage: How Taking the High Road Creates a Competitive Advantage in Business (Hardcover)

~ Adrian Gostick (Author), Dana Telford (Author), Mitt Romney (Author) "Remember when the good guys always won?..." (more)
Key Phrases: people with integrity, person with integrity, Integrity Advantage, Goldman Sachs, Don Graham (more...)
4.2 out of 5 stars  See all reviews (4 customer reviews)
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Editorial Reviews

Product Description

With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character.

Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine what role integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.

Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. He lives in Morgan, Utah.

Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.



From the Inside Flap

Through candid interviews with some of North America's most succesful CEOs and business leaders, authors Adrian Gostick and Dana Telford show that personal integrity is truly a competitive advantage. Without skirting issues, they challenge long-held assumptions of business--illustrating that many of us are on the proverbial edge of the cliff without even knowing it.

Through though-provoking, entertaining analysis, Gostick and Telford demonstrate how a business-person can choose integrity without sacrificing power, prestige or money. They ask leaders such as Hank Paulson, Jr., CEO of Goldman Sachs; Don Graham, chairman of the Washington Post; Shelly Lazarus, CEO of Ogilvy & Mather International; Jim Burke, chairman of Partnership for a Drug-Free America and former CEO of Johnson & Johnson; Millard Fuller, president and founder of Habitat for Humanity; and Wayne Sales, CEO of Canadian Tire how they look for, measure and identify integrity in others.

While describing ten characteristics that are consistently displayed by people with integrity, Gostick and Telford get right to the heart of putting it into action--helping the reader develop a system of decision-making so he or she can enhance his or her reputation of integrity.

In practical application, they demonstrate how to apply a standard of integrity in daily performance:

-Finding the right way in gray areas

-Creating an environment of integrity within your work team or company

-Building trust among those for whom you are responsible

Whether you are already a person of integrity or whether you want to enhance your ethical reputation, you will never forget the principles you learn in The Integrity Advantage.

See all Editorial Reviews

Product Details

  • Hardcover: 107 pages
  • Publisher: Gibbs Smith; 3 edition (April 3, 2003)
  • Language: English
  • ISBN-10: 1586852469
  • ISBN-13: 978-1586852467
  • Product Dimensions: 7.8 x 5.5 x 0.7 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #176,291 in Books (See Bestsellers in Books)

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Adrian Robert Gostick
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Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
Remember when the good guys always won? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
people with integrity, person with integrity
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Integrity Advantage, Goldman Sachs, Don Graham, Canadian Tire, Hank Paulson, Integrity Characteristic, Shelly Lazarus, Washington Post, Jim Burke, Joe Badaracco, Wayne Sales, Berkshire Hathaway, Katharine Graham, Warren Buffett, Joel Richards, Jorge Paulo Lemann, Millard Fuller, North America, Pentagon Papers, Diane Peck, Tanner Company
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4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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10 of 10 people found the following review helpful:
3.0 out of 5 stars Practical Lessons for Living Your Values, June 16, 2003
If this book had been titled, Leading with Integrity, I would have rated it as four stars. With that title, it's main weakness is in not providing enough advice on "how to" lead with integrity.

While The Integrity Advantage describes some benefits to being a person and an organization of integrity in business or in nonprofits, the evidence in the book is far from overwhelming that integrity is the best way to go. That's unfortunate, because acting with integrity provides many advantages not explicitly described in this book (such as creating positive word of mouth rather than negative word of mouth, attracting customer loyalty that enables you to survive when you make mistakes, involving more stakeholders to help you, and encouraging people to listen to one another and communicate better). Instead, you see some advantages of operating with integrity while being reminded that you'll sleep better at night, even if you make less money. I think a more compelling case can be made than this book does. My guess is that the reason behind this limitation in the book is that only a few executives seem to have been used as sources. I doubt if more than a dozen people are involved with an example, as opposed to a quote.

The best part of the book comes in a list of "What Integrity Looks Like -- Up Close":

"Little Things Count," "Find the White [When Others See Grey]," "You Mess Up, You 'Fess Up," "Create a Culture of Trust," "You Keep Your Word," "You Care about the Greater Good," "You're Honest but Modest," "You Act Like You're Being Watched," "You Hire Integrity," "You Stay the Course." Each part of the list is developed with at least one example from a prominent business leader and some quotes from others. There's also a brief summary at the end of each one.

Another valuable part of the book is in part three where you get tips on how to act on your desire to operate with integrity:

1. Take time to reflect before acting
2. Get ideas from others until you have a good one of what's needed
3. Consider the effects on those who will be affected
4. Start making changes in yourself

Warren Buffett's advice is the best part of this book. He points out that he hires for those with integrity, high intelligence and great energy. But the latter two characteristics don't help if you don't have the first one. I also liked Mitt Romney's example in the foreword of how people with similar values can end up failing if they don't make living their values with integrity a priority. The means count as much as the ends.

After you finish this book, look at the decisions and actions you will probably be called upon to make today. How can you make them with more integrity?

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4 of 5 people found the following review helpful:
5.0 out of 5 stars A valuable book of values!, May 6, 2003
By Ron Nichols (Spokane, Washington) - See all my reviews
(REAL NAME)   
If you want to know how some of the most successful businessmen and women integrate integrity into how they hire employees, run their businesses, and guide their lives -- get this book. If you want to know why integrity is a real business asset -- get this book.

With interviews from some of the biggest names in the business world, Telford and Gostick have crafted a simple, effective roadmap to understanding integrity, understanding yourself, and understanding the tremendous power of integrity. Without being self-righteous or preachy, "The Integrity Advantage," provides sound, practical business advice that is needed more today than ever. Whether you're a CEO, a manager, or a manager-to-be, get this book.

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5.0 out of 5 stars Do the Right Thing...It Works, January 1, 2009
This thin and easy-to-read book looks at a number of companies, most of them quite well-known--and shows how their ethical commitments to treat their workers fairly, be honest with their customers, and minimize negative environmental impact all help create a healthier bottom line. Citing examples from Canadian Tire (Canada's #1 rated employer to Warren Buffett's Berkshire Hathaway to an unknown insurance agent whose refusal to lie about a policy's starting date to cover a pre-existing claim led an initially greedy client to give him over a million dollars worth of business, the authors demonstrate that standing up for what's right generates more profit. Unlike my own Principled Profit, the examples don't really look at the marketing benefits--but it does look closely at the difference in public perception of a Johnson & Johnson or a Gillette that does the right thing, and an Enron that does not.

And they occasionally look beyond the business context, as in the powerful example of Clarence Jordan, leader of an interracial and egalitarian Christian community in the segregated American South of the 1950s. When he tried to buy chicken feed from a local merchant, the storekeeper would only sell to him if Jordan publicly renounced his views on integration. He answered, "I just came in to get a bag of seed. My soul is not for sale."

The authors identify and explore 10 characteristics of integrity--including, ironically enough, the feeling that people of integrity are quiet, humble, and don't "spearhead large ethical crusades." I hope they'll forgive me for touting their virtues in spite of my own campaign for the Business Ethics Pledge [...] . And when faced with ethical quandaries, they suggest a four-step process for evaluating the decision.

Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.
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