From Publishers Weekly
Basing the story on interviews with many of the principals mentioned (including news types like Paula Zahn, Connie Chung, Bill O'Reilly and Brian Williams and other media types like Ted Turner and Roger Ailes), Collins, himself an experienced journalist currently working for the
L.A. Times, paints a picture of how competition, ratings, personality and simply being in the right place at the right time can mean the difference between great success and second place. Showing how the news became a major player in the cable world, Collins traces history from the early days of CNN and founder Turner through the major news events and behind-the-scenes wrangling, sniping and celebrating that have created today's three-horse (CNN, Fox and MSNBC) cable news race. By being the most unconventional, the most hungry and, yes, in some instances the most crafty, Fox, from Rupert Murdoch on down, has managed to become (at least for now) the most talked about player in cable news. Collins presents a story that will be palatable to media insiders and casual observers alike. While its title is slightly misleading (this is really more a story of how all three major cable news channels got to where they are today), there is so much in this juicy tell-all that satisfies both a journalistic sensibility and a human enjoyment of "dish" that no matter how the author has titled the book, it's an entertaining read.
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Product Description
How brutal is the cable news business? When Fox News CEO Roger Ailes learned that Paula Zahn was negotiating with archrival CNN, Ailes fired Zahn immediately. When a reporter pointed out that Zahn had boosted ratings for Fox, Ailes replied, "I could have put a dead raccoon on the air this year and gotten a better rating than last year."
Crazy Like A Fox tells one of the most dramatic business stories of the past decadethe war over cable news. In 1991, with its coverage of the first Gulf War, Ted Turners CNN reinvented the television news business and became a global brand name. In 1995, NBC and Microsoft pooled their enormous resources to create MSNBC. But by 2003, both had been dwarfed in the ratings by Rupert Murdochs seven-year-old Fox News Channel. How did Fox News pull off this amazing victory and how is its success and its alleged right-wing slantchanging the entire media world?
Scott Collins provides a shocking account of corporate arrogance and intrigue, with all the brash personalities and back-room dealings involved in the war for ratings. He offers inside tales about a virtual Whos Who of American television: not just corporate players like Turner, Murdoch, Ailes, Walter Isaacson, and Bob Wright, but also on-air talent like Paula Zahn, Bill OReilly, Connie Chung, Phil Donahue, Sean Hannity, Greta Van Susteren, and Larry King. Collins also shows what happened behind the camera during the biggest news stories of our time, including the 2000 election, September 11, and Gulf War II.
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