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Product Description
For business owners and professionals who want to get publicity that gets them business, former newspaperman and PR executive Ned Steele shares his secrets:
--How to get the media paying attention
--How to avoid the "deadly mistakes" most people make when they try for PR
--How to create a story that the media will want
--How your everyday professional knowledge is all you need to get the media calling you
--How publicity and communications can add power to your business development initiative
About the Author
Ned Steele's byline as a journalist has appeared in some of America's largest newspapers. As a publicity strategist, he has guided his clients' words and thoughts onto the pages of such prominent publications as The Wall Street Journal, Business Week, and The New York Times, and on-air over CNN and other major networks. He is a popular speaker and author who informs, illuminates, and entertains audiences on news making, publicity, the media, and journalism. As president of MediaImpact, Ned works with businesspeople, professionals, and entrepreneurs who want to get more publicity-and use it to build business. Ned lives, perhaps not coincidentally, in New York City, a place surrounded by all the media anyone could ever want.
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