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Worldwide Identity : Inspired Design from 40 Countries [ILLUSTRATED] (Hardcover)

by Robert L. Peters (Author)
Key Phrases: parliamentary democratic republic, visual palette, visual identity, Hong Kong, United Kingdom, South Africa (more...)

4.5 out of 5 stars See all reviews (4 customer reviews)

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Editorial Reviews

Product Description
Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the effective shaping of identities and communication. Designers worldwide have given shape to the identities of corporations, organizations, locations, events, products, and services that surround us. This inspirational book showcases over 300 identities from around the globe and explicates the process of identity design by defining both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how innovative, distinctive, and appropriate identities arise from designers' thorough understanding of mandate and cultural context.

About the Author
Robert L. Peters is the founding principal of CIRCLE, an international visual communications consultancy based in Winnipeg, Canada. He is past president of International Council of Graphic Design Associations (Icograda), a vice president of Design for the World, and is active internationally as a consultant and design strategist, policy advisor, juror, and guest lecturer.

Product Details

Hardcover: 256 pages
Publisher: Rockport Publishers (October 1, 2005)
Language: English
ISBN-10: 1592531873
ISBN-13: 978-1592531875
Product Dimensions: 11 x 9.1 x 0.9 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)

Amazon.com Sales Rank: #1,097,757 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
parliamentary democratic republic, visual palette, visual identity

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hong Kong, United Kingdom, South Africa, World War, New Zealand, United States, Worldwide Identity, European Union, Czech Republic, Soviet Union, South Korea, Latin America, Southeast Asia, Alan Chan, Amyr Klink, Atlantic Ocean, Baltic Sea, Kuala Lumpur, Mediterranean Sea, North Sea, Republic of Ireland, Belgian Railways, Bronze Age, Kunsthaus Graz, New Territories

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Citations (learn more)

This book cites 10 books:

The Ugly Duckling by H. C. Andersen on page 100
The Ugly Duckling by H. C Andersen on page 100
Golden Apple by Garnet Publishing on page 204
The Ugly Duckling (Timeless Tales from Hallmark) by Patricia Jensen on page 100
Marks of Excellence by Per Mollerup in Front Matter

See all 10 books this book cites

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Customer Reviews

4 Reviews

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4.5 out of 5 stars (4 customer reviews)

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5 of 5 people found the following review helpful:

5.0 out of 5 stars An international design adventure, November 8, 2005

By	Jeff Fisher "Engineer of Creative Identity" (Portland OR USA) - See all my reviews (REAL NAME)

Robert L. Peters, the past president of the International Council of Graphic Design Associations (Icograda), has produced one of the most unique and interesting corporate identity books I've come across in quite some time. In association with Icograda, and an international advisory board, he has compiled - from entries submitted by design professionals around the world - the beautiful volume Worldwide Identity: Inspired Design from Forty Countries. Organized by country, the book highlights diversity in both individual logos and complete identity systems - all with well-written explanations and in some cases the actual design brief for the projects. A description of each featured nation helps the reader comprehend the influence and impact that the location, history, politics, cultural, economics and religions of a region may have on the exhibited designs - and vice versa. Designs from the United States are not included as American professional design organizations were not full Icograda members at the time of the "call for entries" in 2004. Any designer, feeling limited by their own geographic surroundings, should take a trip around the world via the pages of this incredible book. The author, Icograda, Rockport Publishers and all the designers/firms included in the book should be very proud of the end result of their collaboration. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Exactly what a great book should be, December 11, 2006

By	Carole Guevin "editor _ netdiver.net" (Digital culture magazine) - See all my reviews (REAL NAME)

Profoundly insightful, contextually relevant and outstanding production for this book published by Rockport.

Including contributions from 40 countries and 300 identities this is a monsterish load of data come true, an almost impossible summit to attain, and surely a potential nightmare to manage... but to author, who has fun (experience?) climbing real mountains, this topic is just the right challenge for him... a natural extension!

Forever curious, well travelled and a man of heart, his thirst to understanding and his openness makes this book probably one of the most relevant, not because super brands and logos are (again) disserted about, but because of his aptitude to convey his passion and knowledge in the most valuable way: words.

To be honest, I was a bit reluctant because... well... you know, not another one. But within a couple of pages reading (just the intro is worth the book) - I was floored. Really!

This is not a gorgeous book to only look at. It's a book to take to your fav spot and read... and reap. It's a feast for the eyes and the mind. In fact, that is exactly what a great book should be.

If I was a writer, this is the book I would have like to have written!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars An exceptionally inpirational & educational experience, August 10, 2006

By	Eileen Hedy Schultz "Hedy" - See all my reviews

This is a superb and intelligent documentation featuring worldwide identity designs by some of the finest talents from 40 nations. Robert L. Peters has done a brilliant job in providing us with this well-designed, quality volume of not only inspirational work but one which functions as an educational volume as well. And, it includes not only exceptional visuals but also well-written and well-edited descriptive copy along with a very informative and most welcome background about each country represented. I recommend it highly for both professionals and students alike.
Eileen Hedy Schultz, President/Creative Director, Design International; Past President: The Art Director's Club and the Society of Illustrators; Member: Board of Directors and Professor, School of Visual Arts, NY, USA.

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Most Recent Customer Reviews

3.0 out of 5 stars Several examples but it's doesn't go deep
the book feat some examples but they just covered by a quick snapshot doesn't go deep, it's not a good preview from internatinal branding stage

Published on January 31, 2007 by Christian Estrada

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