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Product Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
About the Author
Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
About the Author
Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
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Inside This Book Citations: This book cites 12 books | 3 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: selling approach tools, bottomless boats, direct response package, small business advantage, customer imagination (more) Key Phrases - CAPs: Bob's Bottomless Boats, Charlee Bear, The Least You Need, University Credit Union, American Girls (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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Inside This Book
(learn more)
First Sentence:
You've been involved in marketing from the day you first begged your parents for something you saw advertised on TV. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
selling approach tools, bottomless boats, direct response package, small business advantage, customer imagination, juice cart, buying exchange, four utilities, media calendar, landing page, social marketer, customer touch points, indirect research, generational marketing, print collateral, merchandise assortment, copy approach, shopping product, marketplace issues, social marketing, media plan, media budget Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bob's Bottomless Boats, Charlee Bear, The Least You Need, University Credit Union, American Girls, Anita Hecht, Customer Value Pyramid, Baby Boomers, Kai Miaka, Kaya Canoe, Selling Techniques the Professionals Use, World Wide Web, Key Technique, Main Street, City Biz, Fritz&n
You've been involved in marketing from the day you first begged your parents for something you saw advertised on TV. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
selling approach tools, bottomless boats, direct response package, small business advantage, customer imagination, juice cart, buying exchange, four utilities, media calendar, landing page, social marketer, customer touch points, indirect research, generational marketing, print collateral, merchandise assortment, copy approach, shopping product, marketplace issues, social marketing, media plan, media budget Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bob's Bottomless Boats, Charlee Bear, The Least You Need, University Credit Union, American Girls, Anita Hecht, Customer Value Pyramid, Baby Boomers, Kai Miaka, Kaya Canoe, Selling Techniques the Professionals Use, World Wide Web, Key Technique, Main Street, City Biz, Fritz&n