Frequently Bought Together
Customers Who Bought This Item Also Bought
by Everett M. Rogers
|
Models for Innovation Diffusion (Quantitative Applications in the Social Sciences) by Vijay Mahajan |
Social Network Analysis (Quantitative Applications in the Social Sciences) by Professor David Knoke |
by Professor John P Scott
|
Social Network Analysis: Methods and Applications (Structural Analysis in the Social Sciences) by Stanley Wasserman |
Editorial Reviews
Product Description
This text presents a key to understanding how ideas, products and opinions "take off" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation. Chapter 1 reviews the diffusion of innovation theory, network analysis, and the datasets used as examples. Chapter 2 reviews prior research conducted on threshold and critical mass models. Chapter 3 presents relational network models of diffusion which posit that individuals adopt innovations based on their direct relations with others in their social system, and the next chapter provides structural network models of diffusion which posit that individuals adopt innovations based on their position in the social system, regardless of direct ties to specific others. Threshold and critical mass models of diffusion are presented in chapters 5 and 6. Chapter 7 develops a general threshold model of adoption based on social networks. This book is addressed to researchers, policymakers and students interested in diffusion of innovation or network analysis. It is also meant for those interested in studying the process of social change as represented by a diffusion network paradigm. Finally, individuals interested in developing, evaluating or understanding communication campaigns and media effects can use these concepts to improve their work.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
› Visit Amazon's Thomas W. Valente Page
› Visit Amazon's Thomas W. Valente Page
What Do Customers Ultimately Buy After Viewing This Item?
 |
39% buy Diffusion of Innovations, 5th Edition $21.00 |
 |
36% buy the item featured on this page: Network Models of the Diffusion of Innovations (Quantitative Methods in Communication Subseries) $24.95 |
 |
11% buy Social Networks and Health: Models, Methods, and Applications $39.96 |
 |
10% buy Models for Innovation Diffusion (Quantitative Applications in the Social Sciences) $15.25 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
Look for Similar Items by Subject
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
