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Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune [ILLUSTRATED] (Paperback)

by Marcia Yudkin (Author) "My sole purpose in going online was to use it as a marketing channel," says Paulette Ensign, a professional organizer in Bedford Hills, New York..." (more)
Key Phrases: marcia yudkin, online area, marketing online, America Online, New York, Marcia Yudkin (more...)

4.1 out of 5 stars See all reviews (17 customer reviews)

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Editorial Reviews

Review
...a common-sense, cost effective approach to Internet development and marketing. -- The Business Journal Serving the Triangle's

It's well laid-out, easy to navigate, and loaded with actionable information. -- office.com

Product Description
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don't understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.

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Product Details

Paperback: 293 pages
Publisher: Maximum Press (FL); 2 edition (September 2001)
Language: English
ISBN-10: 1885068697
ISBN-13: 978-1885068699
Product Dimensions: 9 x 7.1 x 0.7 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 4.1 out of 5 stars See all reviews (17 customer reviews)

Amazon.com Sales Rank: #1,104,131 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
My sole purpose in going online was to use it as a marketing channel," says Paulette Ensign, a professional organizer in Bedford Hills, New York. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marcia yudkin, online area, marketing online

Key Phrases - Capitalized Phrases (CAPs): (learn more)
America Online, New York, Marcia Yudkin, United States, World Wide Web, Key West, Marketing Minute, Lary Crews, Free Publicity, Schmoozing Success Story, Six Steps, Angela Gunn, Dave Barry, Home Office Computing, Lance Rose, New Jersey, Open Book Systems, Bryan Pfaffenberger, Charlotte Libov, First Amendment, Indian River Gift Fruit Company, Janet Attard, Jay Abraham, Laura Fillmore, Marty Winston

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Citations (learn more)

This book cites 30 books:

Freelance Writing (Harperresource Book) by Marcia Yudkin on page 149, page 238, and Back Matter
Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein in Front Matter, Back Matter (1), and Back Matter (2)
Marketing on the Internet by Jan Zimmerman in Front Matter, Back Matter (1), and Back Matter (2)
Netlaw: Your Rights in the Online World by Lance Rose on page 235, and Back Matter
Working from Home by Paul Edwards on page 52, and page 247

See all 30 books this book cites

Books on Related Topics (learn more)

Persuading on Paper by Marcia Yudkin

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Customer Reviews

17 Reviews

5 star:		(10)
4 star:		(3)
3 star:		(2)
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Average Customer Review

4.1 out of 5 stars (17 customer reviews)

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Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars A MUST for doing business on the web, February 13, 2003

By	Dr Cathy Goodwin (Seattle, WA USA) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on.

Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.

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20 of 22 people found the following review helpful:

3.0 out of 5 stars Good for proprietors, waste of time for C corporations., June 28, 2004

By	Winston Kotzan (Chicago) - See all my reviews

This review is from: Internet Marketing for Less than $500/Year (Paperback)

This book has some great ideas for building a customer base from the Internet, but these ideas were quite different from what I was expecting. The $500 in the title is almost entirely derived from web hosting and Internet Service Provider costs.

The book's strategy relies on building your own online community through discussions in USENET newsgroups, email communication, and making your site more interactive with message-board features. This leads to handling customers individually through one-to-one communication. While these ideas can sometimes be effective in generating a few sales, they are very time consuming. I was hoping the book would present tips on a larger scale of deployment, such pay-per-click advertising on other websites. Rather, the strategies in this book would require many hours at the computer talking to online acquaintances.

I recommend this book if you are already an established proprietor and would like to expand your business to the web. In particular, it is geared towards the less tech savvy businessman. However, if you are hoping to find a marketing strategy that does not require many hours at the computer chatting with individual people, this may not be the book for you.

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Buy this book!, October 18, 2000

By	Marisa D'vari (New York, NY) - See all my reviews (REAL NAME)

This review is from: Internet Marketing for Less than $500/Year (Paperback)

From "Script Magic" author Marisa D'Vari: The first book I read of Yudkin's, Six Steps To Free Publicity, was so upbeat and straight forward in style and had such useful content I became a "Yudkin Junkie" and can't wait to buy each new book as they come out. Yudkin, a savvy marketing guru, shows corporations and small businesses alike how they can tap into the power of the internet for success and profit."

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Most Recent Customer Reviews

1.0 out of 5 stars Pretty seriously outdated
Okay, I'm a professional web designer, so I really should not have been surprised that the advice in this book is extremely simplistic. Create an online community. Read more

Published 19 months ago by Carol Logan Newbill

4.0 out of 5 stars A low cost way to promote your website online
I found this book to be instrumental in helping me to promote my business in a productive way.

Published on March 16, 2006 by Sheryl Smith

3.0 out of 5 stars Ok if you are beginner
This books is long, and you must read every single line if you want to catch the ideas. The ideas take a long time to perform, so you are better off starting with PPC before... Read more

Published on March 9, 2006 by Santos J. Jaimes

1.0 out of 5 stars All Sizzle, No Steak!
I bought this book after reading so many positive reviews but I'm very disappointed. I found her approach amateurish and lacking in substance. Read more

Published on December 12, 2004 by Dublin Reader

5.0 out of 5 stars Marcia's the Best
Marcia's Book - " -- Under $500" is typical of the author. Honest, helpful, and offering informative sources.

Before you read the others, read all of her material. Read more

Published on March 27, 2003 by ed jones

4.0 out of 5 stars $500's About Right
I had been planning to go all-out on the Internet and develop a beachhead before my competition. Then, the Internet bubble spectacularly blew up. Read more

Published on August 31, 2002

4.0 out of 5 stars Definitely Worth the Investment
I have been struggling with my website for awhile now, and I was about to throw in the towel when two great life-saving books came my way. This is one of them. Read more

Published on August 16, 2002

5.0 out of 5 stars A great resource to keep from getting tangled in the Web
"Internet Marketing for Less than $500 a year" by Marcia Yudkin is a must read and a valuable reference tool for anyone trying to start or move a business online. Read more

Published on December 1, 2001 by Steve Jacovino

5.0 out of 5 stars Excellent Reading
Have a modest budget? Need to do web marketing for your business? Marcia Yudkin provides easy to do web marketing ideas and useful tips to get you on your way.... Read more

Published on June 1, 2001 by Laura Fenamore

5.0 out of 5 stars Spend time; make money
The trick to making money on the Internet is to keep your expenses low. In her new book, Marcia Yudkin offers clear, easy-to-understand strategies for newcomers to the Internet... Read more

Published on February 19, 2001 by Ilise Benun

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