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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold [Paperback]

Roy H. Williams (Author)

4.3 out of 5 stars See all reviews (35 customer reviews)

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Kindle Edition Kindle Edition $2.00 Available for download now. Publisher: Wizard Academy Press Published: April 29, 2009	$2.00		--	--
Hardcover Hardcover $21.56 In Stock. Publisher: Bard Press Published: August 15, 1999	$21.56		$16.31	$3.99
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Editorial Reviews

Review

The Wizard is back. This sequel to Roy Williams' last book The Wizard of Ads gives more advice on business and life. The 101 brief essays in this collection are designed to give insight into human behavior and to make the reader think. Each essay, no more than two or three pages in length, reads almost like an individual fable. The story of Pavlov and his dog is meant to inspire patience and perseverance. Ben and Jerry's success is heralded as a good example of great marketing; Williams says, "Today Ben and Jerry are household heroes" but "was it the ice cream or was it the advertising?"

Secret Formulas provides advice on ad writing and managing a business. It gives insight into what makes people act the way they do and inspires the reader with new ideas for ways to influence people. Moreover, it is a call to action for the reader to apply what was learned in the readings to his or her own life, as most of the essays conclude with an open-ended question directed to the reader to stimulate future action.

This delightfully creative book is cleverly designed to resemble an Old English tome, updated with select photographs, illustrations and quotations sprinkled throughout. It's the kind of book one can open to any chapter that looks interesting and start reading without relying on the previous information for understanding. -- Cindy Patuszynaki, September issue of ForeWordmagazine

Product Description

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

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Product Details

Paperback: 224 pages
Publisher: Bard Press (August 10, 1999)
Language: English
ISBN-10: 1885167393
ISBN-13: 978-1885167392
Product Dimensions: 9.8 x 7.2 x 0.8 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 4.3 out of 5 stars See all reviews (35 customer reviews)

Amazon Bestsellers Rank: #260,409 in Books (See Top 100 in Books)

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Citations (learn more)

13 books cite this book:

Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes in Back Matter (1), and Back Matter (2)
Making Ads Work by Craig Arthur in Back Matter (1), and Back Matter (2)
The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by Brad VanAuken on page 103, and Back Matter
The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services by Paul Dunn in Back Matter
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Jay Conrad Levinson President in Back Matter

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	75% buy the item featured on this page: Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold 4.3 out of 5 stars (35) $11.53
	15% buy The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires 4.2 out of 5 stars (44) $12.21
	4% buy The 33 Ruthless Rules of Local Advertising 4.4 out of 5 stars (23) $10.17
	3% buy Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes 4.3 out of 5 stars (124) $16.47

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Customer Reviews

35 Reviews

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3 star:		(1)
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Average Customer Review

4.3 out of 5 stars (35 customer reviews)

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Most Helpful Customer Reviews

39 of 42 people found the following review helpful:

5.0 out of 5 stars Good, But the First Book was Better, September 4, 2000

By A Customer

This review is from: Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (Paperback)

I read the "Wizard of Ads" in throughout a day. This book "Secret Formulas" was spread over 3 days. I still think it is good, not as good as the first but still much better than the mean.

There is a lot of self-promotion though. Which is precisely what we are not looking for.

Read Ogilvy, he might intimidate you a little but you'll fell the difference in Mastery.

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26 of 29 people found the following review helpful:

5.0 out of 5 stars A fun book to read... and you'll learn something, too!, December 1, 1999

By	a Radio Station Sales Manager (Kankakee, IL) - See all my reviews

This review is from: Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (Paperback)

All those in advertising and in business can benefit from the kind of inspiration Roy Williams delivers in "Secret Formulas". The advertising media is so often held hostage for instant success for the ad dollars spent, as if ten magic words all spoken together will instantly remove a business from bankruptcy. Williams gives the reader a real-world view of what businesses should expect from their advertising, and gives several blueprints for success. Be prepared, however; there's no magic potion, no 'eye of newt' that, when added, will turn your business around. It's hard work to create good marketing and advertising, but Williams takes on the complexities of advertising in a way that offers a bounty of food for thought. Those in media sales, especially Radio, ought to have this stuff down cold if they truly want to jet-propel their careers-- and help their clients succeed beyond their wildest dreams. Our Radio clients will all receive a copy of this book for Christmas.

(P.S. I've had the privelege of meeting and talking at length with the author. He's as genuine as they come.)

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12 of 12 people found the following review helpful:

5.0 out of 5 stars Brand Dominance 101!, January 22, 2001

By	Artist Barbara Garro (Barbara Garro at http://www.ElectricEnvisions.com in Saratoga Springs, NY) - See all my reviews

This review is from: Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (Paperback)

In a conversation with a retailer discussing the buying habits of the public, he told me, "I follow Roy Williams." The name sounded somewhat familiar. The merchant then said, "want to read his book; I have it in the back?" As soon as I saw the book, I remembered that I had already read "The Wizard of Ads."

Roy H. Williams takes advertising and turns it upside down, right-side up, and inside out. You see what works, what doesn't, and how to walk the narrow path that gives you the best return on your advertising investment dollars.

Most important, Bard Press and Williams make it a great read, good-looking book with substantial pages, big print, no extra verbiage, lots of white space, and new and exciting concepts:

1. Huebner Fifth Rule of Mountaineering: Never look where you don't want to go. 2. Six Tugs of War 3. Calculating your APE 4. Hamp Baker's advertising genius 5. Nitroglycerin 6. The Secret Path to Miraculous Ads 7. Find out the real story of how we got our Statue of Liberty 8. The Buying Public is Your Dog 9. The Three Sacred Cows of Advertising

Williams' concepts are intelligent: better to focus your advertising to reach 10% of your market 100% than throw money at 100% of your market to reach 10%.

Advertising is a complicated art and Williams boils the concepts down to make them user-friendly for you. What more could you want to make you curious about his wisdom?

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Most Recent Customer Reviews

5.0 out of 5 stars Want to get more money for your advertising dollar?
Read this book, you'll stop wasting money in advertising, you'll know more than most advertising agencies and your business will sell more.

Published 5 months ago by N. O. Myhr

5.0 out of 5 stars REAL Secrets According to Roy Williams aka The Wizard of Ads
I'm off to see the Wizard. The Wizard of Ads that is...

Even though my business is primarily internet based there are tried and true advertising methods that span the... Read more

Published on April 21, 2008 by Lisa Manyon

5.0 out of 5 stars Roy H. Williams where are the Secret Formulas to the Wizard of Ads?

Hey Roy Williams, where are the "Secret Formulas" to the Wizard of Ads? After reading the first book by Roy H. Read more

Published on January 28, 2007 by Deremiah *CPE/Customer Passion...

4.0 out of 5 stars A light in the darkness
You can tell that Roy Williams has served time in the real life trenches of the ad game. There are nuggets of gold nestled within the stories he shares in this book... Read more

Published on January 17, 2007 by Kathryn L. Hendershot-Hurd

3.0 out of 5 stars Broadcast Media isn't always the best advertising medium.
A very insightful book on advertising. However, I am surprised that Mr. Williams bothered to put it in print since he apparently believes the only way to advertise is through... Read more

Published on February 28, 2006 by C. A. Parkinson

1.0 out of 5 stars Huh! No Secrets Here
I have read many books relating to ads & advertising and found this one to contain no value, no guidance, no tips and NO SECRETS. Read more

Published on September 25, 2005 by PC Pro

5.0 out of 5 stars Wonderful words from the Wizard!
Roy Williams and his series of books were introduced to me by a radio station that I advertize with. Read more

Published on January 7, 2003 by William

5.0 out of 5 stars The formula works!!!
What is branding? How do people really remember you? How do you build your brand? This book gets back to the basics. There really is a magical formula. For you. Read more

Published on January 4, 2003 by morrifkie2

5.0 out of 5 stars A look not just at what works, but why it works
Some people like those straight forward 12-steps to business success books. I happen to be one of them. They are very focused and industry specific. Read more

Published on January 2, 2003 by Holly Buchanan

5.0 out of 5 stars The advertiser's bible (and if it's not, it should be!)
This book is amazing. A very easy read that glides you all the way through with thoughts like (why didn't I think of it that way?). Read more

Published on December 30, 2002

› See all 35 customer reviews...

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