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Developing Successful Sport Sponsorship Plans (Sport Management Library) (Paperback)

by David K. Stotlar (Author) "Sponsorship, in its essence, is based on mutual exchange between a sport entity and a corporation (Copeland, Frisby, & McCarville, 1996; McCarville & Copeland, 1994)..." (more)
Key Phrases: developing various sections, virtual signage, sponsorship plan, United States, Olympic Fact File, Los Angeles (more...)

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