If we don't measure what we value, we'll end up valuing what we measure. This Place on Earth 2002 takes a close look at why society's most-influential indicators--from the GDP to the Dow Jones--are failing us. It also presents a first effort at an alternative yardstick for the Northwest, by measuring how the region is doing in critical areas such as salmon health, sprawl, income inequality, and land use.
This Place on Earth 2002 is NEW's 13th book and the second volume in an annual series. Authors include executive director Alan Thein Durning; NEW research director Clark Williams-Derry; editorial director Ellen W. Chu; and research associate Eric de Place.
About the Author
Northwest Environment Watch is an independent, not-for-profit research and communication center based in Seattle, Washington. Its mission is to foster an environmentally sound economy and way of life in the Pacific Northwest.