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Tips and Traps When Buying a Franchise: Complete Revised and Updated
 
 
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Tips and Traps When Buying a Franchise: Complete Revised and Updated (Paperback)

~ Mary E. Tomzack (Author), Robert E. Bond (Foreword) "When I wrote the first edition of this book in 1994, we had a somewhat different economic climate than we do now at the beginning..." (more)
Key Phrases: master franchise agreement, qualifying questionnaire, chosen franchise, United States, Uniform Franchise Offering Circular, Taco John (more...)
4.6 out of 5 stars  See all reviews (8 customer reviews)

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Tips and Traps When Buying a Franchise: Complete Revised and Updated + The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise + Franchising For Dummies
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Editorial Reviews

Product Description

Updated and revised in 1999, the reader acclaimed, non-textbook guide to franchising with new war stories, new success secrets, and all the needed how-to’s for prospective franchisees.

When you read Tips & Traps When Buying a Franchise you’ll find out why one franchisee stated the book "should be the bible for anyone who is considering a franchise investment. I would have avoided all the pitfalls I am now experiencing if this book had been available before I signed my franchise agreement and lease."

If you have time to read only one book about franchising, make it this one. Tips & Traps is a fast read with all the information you need to make a good decision.

Insider Secrets Revealed

· How to select the best franchise for your personal finances and lifestyle
· The hottest franchise opportunities to take you into the 21st Century
· Sources of financing-- why it’s never been better
· How to navigate the legal maze, understand the fine points of the franchise agreement
· How to avoid last-minute deal breakers
· Why co-branding makes sense
· How the franchisor’s financials affect your business
· How to build a business empire with franchises
· And much, much more

About the Author

Mary E. Tomzack is a noted franchise expert. She is President of FranchiseHelp, Inc., an information and research company which services prospective franchisees, multi-unit franchisees, franchise lending companies, investors and independent businesses seeking to become franchises. Ms. Tomzack is also the author of Going Global: Strategies and Techniques for New-Multi-Nationals (published by the Economist Intelligence Unit). She has been part-owner of two franchised businesses and previously founded and managed a company which manufactured and marketed women’s fragrances.

Product Details

  • Paperback: 208 pages
  • Publisher: Source Book Publications; 2nd edition (March 5, 1999)
  • Language: English
  • ISBN-10: 1887137122
  • ISBN-13: 978-1887137126
  • Product Dimensions: 9 x 5.9 x 0.7 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.com Sales Rank: #383,906 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #15 in  Books > Business & Investing > Small Business & Entrepreneurship > Franchises
    #40 in  Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

Inside This Book (learn more)
First Sentence:
When I wrote the first edition of this book in 1994, we had a somewhat different economic climate than we do now at the beginning of 1999. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
master franchise agreement, qualifying questionnaire, chosen franchise, master franchisee, most franchisees, many franchisors, one franchisee, prospective franchisee, many franchisees, international franchising, franchise system, new franchisees, franchised units, franchise management, franchise business, franchised businesses, other franchisees, franchise association, franchise investment, initial franchise fee, franchise outlets, area developer, offering circular, potential franchisees, franchise opportunities
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Uniform Franchise Offering Circular, Taco John, International Franchise Association, New York, Burger King, Bret Lowell, Formals Etc, Limited Liability Companies Generally, Jeff Grayson, Lisa Brumm, Pizza Hut, Corporation Generally, Leadership Management, Linda Moore, Money Mailer, Small Business Administration, Tip Don't, Banco Popular, Citizens Against Crime, Del Taco, Glamour Shots, Ken Wisotzky, Ledger Plus, Pizzeria Uno
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Franchising 101 by The Association of Small Business Development Centers
 

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Customer Reviews

8 Reviews
5 star:
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4 star:
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3 star:
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Average Customer Review
4.6 out of 5 stars (8 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
28 of 29 people found the following review helpful:
5.0 out of 5 stars Tips and Traps When buying a Franchise is a Must Read!, May 7, 1999
By A Customer
The ABC's of franchising are all in Mary Tomzack's book Tips and Traps When Buying a Franchise. Clearly covered and simply explained are everything you want to and need to know about franchising. This book should be a must read for business majors and anyone interested in franchising. This book is worth the price of the book.
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29 of 32 people found the following review helpful:
5.0 out of 5 stars AMAZING!, November 12, 2002
By A Customer
I started off with no knowledge of the franchising industry..until this book. Tips and Traps takes you through the whole franchise process. After devouring this book ( I am already on my fourth reading!), I have become a franchisee in an expanding food franchise! I would like to find Mary E Tomazack and shake her hand...she changed my life!
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10 of 10 people found the following review helpful:
5.0 out of 5 stars simply fantastic......, August 16, 2006
By Arooj Shaikh (New York, New York United States) - See all my reviews
(REAL NAME)   
Amazon Verified Purchase(What's this?)
As prospective franchise purchasers, my wife and I highly recommend this book. It is well balanced, presenting the path from initial consideration, analyzing the data including the daunting UFOC, and a list of resources that are helpful. It is not biased towards the viewpoints of franchisers, which is one of the downfalls of the Dave Thomas book which is otherwise a good companion to this text.

It is simultaneously a good and quick read, but is also full of information. I hope that anyone interested in the franchise route will read this and learn from it.
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Most Recent Customer Reviews

3.0 out of 5 stars Good structure and review of basics, but now out of date.
This book is well structured and well written but is now out of date. After going through some very useful basics on deciding whether franchising is right for you and how to... Read more
Published 18 months ago by Andrew H. Mitchell

5.0 out of 5 stars Much better than the other books on franchising
I found this book very informative on the subject of franchising. It gives you a great deal of information to consider and look for. Read more
Published on November 17, 2004 by Rae

4.0 out of 5 stars Very informative on questions about Franchising
Very informative and interesting on the Franchising Business
Published on October 28, 1999

5.0 out of 5 stars The only book on franchises will you ever need.
It was the most informative book on franchises that I have ever read. It has a plethora of important information. It was very helpful and I highly recommend it.
Published on March 24, 1999

5.0 out of 5 stars Must buy!
Easily the most informative, insightful book of our generation on franchising. A must buy for all entrepreneurs or those interested in this wonderful business.
Published on December 1, 1997

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